NAME: LALIT L SAPKALE
CAT ID: 9223794
TOWS Analysis for Calyx & Corolla Case
TOWS MATRIX
Internal Strengths (S)
1) Very Efficient Supply chain
model.
2) Experienced Team work and
leadership.
3) Maintaining nice relationship
with the customers and flower
growers.
4) Unique services like – fast
delivery, delivery throughout the
year etc.
Internal Weaknesses (W)
1) Single mail Delivery agents like
FedEx.
2) Advertisement Budget is not as
much as expected.
3) Mail Delivery oriented. No
physical Stores availability.
ASSIGNMENT 1
External Opportunities (O)
1) Provision of goods and services on
weekends.
2) Offering memberships by targeting
specific audience like Couples on
valentine day.
3) Making your product more visible
by use of physical stores also.
Maxi-Maxi
1) We can benefit from use of very
efficient supply chain model by giving
the customer service on weekends.
2) with use of experienced
management and employees we can
target specific audience by creating
personalised data of regular
customers and providing them with
membership facilities and discounts,
so that we can retain our relation with
them.
Mini-Maxi
1) Company should focus on
expanding market by trying new
ways for the advertisement i.e; more
tie ups & recommendations & also
look for strategic partnerships in B2B
segment to establish a brand
amongst the premium customers.
2) Company must focus on acquiring
rather than retaining so as to have
stronger hand on the market
segment.
16-08-2020
External Threats (T)
1) Seasonal dependency of the FTD
business in demand and supply of the
flowers.
2) Increase in rates of postal delivery
services can be vulnerable to
business.
3) High dependency on limited
number of florists. Ex- 8 florists supply
80% of the total demand.
Maxi-Mini
1) Seasonal dependency can be ruled
out by extending your supply chain
network with FedEx as well as having
our own supply chain network can
reduce the vulnerability.
2)Investing in quality control or
Unique service development system
can also help in retaining your
competition for greater goods of
business.
Mini-Mini
1) High dependency on limited
number of florists. Ex- 8 florists supply
80% of the total demand. It can be
vulnerable to the C&C firm as there
are chances of losing with the
competitors if they are relied only on
the specific 80% of growers.
2) Dependence on only FedEx also
one of the drawbacks, hence having
your own supply chain model will be a
great initiative.
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