World of Hotel Management - Portfolio ‘The Industry’

Exam task 2: Infographic Hotel Industry

As a junior advisor you notice that you often get the same questions about the size and importance of the
industry; how big is it actually, what are important players, how many hotels are there actually worldwide,
how many people work there, etc.

After consulting your employer, you and a group of colleagues decide to do some research into this and to
gather as many up-to-date figures and insights as possible for the Dutch hotel industry. To make the
results easily accessible, you will summarise them in an 'infographic' (see explanation below), which can
be shared on your employer's website.

To do this, you and your group take the following steps:

1. Together with your group, you determine which aspects are important for processing in the
infographic and why this is the case. E.g. number of hotels/rooms, classifications, turnover and
the developments in it, the number of employees, the origin of the guests, etc.

2. You collect the information from relevant, reliable and up-to-date sources and mention them in
the infographic.

3. You process the information in a clear infographic.

4. You conclude with relevant conclusions for your target group; what stands out in the sector, what
challenges and opportunities do you see?

End Product
Your final result that you add to your portfolio consists of an introduction that describes the choices in
step 1, the infographic itself (or a link to it) and a final chapter that shows the conclusions.
Of course, both in the text and in the infographic, you refer to sources in accordance with APA guidelines
and write flawlessly.

The what and why of infographics

An infographic is an informative illustration: an image that represents and explains information. It is a
combination of text and image. Infographics make instructions and data much easier to understand. A
good infographic also attracts attention and is convincing. People believe more quickly what they are
reading when it is supported by images. You can make infographics on any conceivable subject (Kevelham,
z.d.).

To make a good infographic, you need to take a number of things into account:
- What is the purpose of your infographic?
- Who is the target group?
- What is the content you want to convey?
- Provide facts and conclusions based on research.
- Create a strong design, that's the basis of the infographic.

More information about infographics can be found on many websites dedicated to it. There you will also
find online tools with which you can design your infographic (usually free of charge).