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Final Project Report SIP Aseem
Final Project Report SIP Aseem
On
Role of E-commerce & CRM, Survey of Customer perception
And Viability of E-magazine
Submit towards partial fulfillment of the requirements of Post
Graduate Diploma in Business Management by-
Aseem Srivastava
Batch -2020-2022
1|Page
Chapter 1- Prefatory Part
2|Page
Acknowledgement
Aseem Srivastava
3|Page
Executive summary
It also revealed the fact that there is a small that there is a small
opportunity of improvement in the area of quality of content
and promotional schemes. The customers agreed upon the fact
that gifts are good in quality but they added that these
promotional schemes can be more attractive.
4|Page
5|Page
PREFACE
6|Page
TABLE OF CONTENTS
S.No Topics Page No.
Chapter 1 02
1.1) Acknowledgement 03
1.2) Executive Summary 04
1.3) Certificate From Company 05
1.4) Preface 06
1.5) Table of Content 07
Chapter 2 08
2.1) Introduction of Industry 10-11
2.2) Company History 12
2.3) Ownership Pattern 12
2.4) Divisions 12
2.5) Product and Services 13-14
2.6) Competitors 15
Chapter 3 PART A 16-17
Week Wise learning
3.1) Introduction of the topic 18
3.2) Role of E commerce 19
3.3) Customer Relationship Management 20
3.4) Role of CRM in E commerce 20
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3.5) Customer Perception 21
3.6) Viability of E magazine 21-22
3.7) Objective of the study 23
3.8) Research Methodology 24-25
3.9) Data Analysis 26-36
3.10) Findings 37
3.11) Conclusion 38
3.12) Appendix 39-41
3.13) References 42
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Chapter 2- Company
Study
9|Page
E media Indusrty
Introduction
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Electronic media have transformed communication and our
ability to share, store and gain information and knowledge. The
widely available media services are changing the ways in which
we live and work and also altering our perceptions and beliefs. It
is essential that we understand these changes and effects in
order to develop our electronic resources for the benefit of
society.
Information exchange has come cheaper and simple.
It has become easy to have two-way interaction and exchange of
ideas.
Wide reach and low reception costs encourage centralised
information dissemination.
With multi-channels listeners and viewers have opportunity to
pick and choose among the programs of their likings?
Politically two-way media are democratic in which each party is
equally empowered to raise new issues on electronic network.
Networks are not new. "Hard" networks such as road, rail,
electric and water supply networks have been with us for ages.
"Soft" networks such as computer programs, radio and television
are equally important in relations to our needs, usefulness to our
culture.
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Company history
Ownership Pattern
12 | P a g e
Product And Services
Tenhard’s sole aim is to take digital reading to the next level and
provide you with a one-stop destination for all your reading
needs. No more searching for your favorite magazine or
newspaper on different sites. Just read on the go from a myriad
of categories. We have listed the magazine from every genre to
make your search easier. Be it regional or international; you will
find every newspaper on our digital newsstand.
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COMPETITORS
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CHAPTER 3
PART – A
WEEK WISE LEARNING
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Week-wise Learnings (All 6 to 8 weeks),
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Introduction on
Role of E-commerce & CRM, Survey of Customer
perception And Viability of E-magazine
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Role of E-commerce & CRM, Survey of Customer
perception And Viability of E-magazine
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CUSTOMER RELATIONSHIP MANAGEMENT
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Customer Perception
Viability of E Magazines
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Similarly, some online magazines may refer to themselves as
"electronic magazines" or "e-magazines" to reflect their
readership demographics or to capture alternative terms and
spellings in online searches.
An online magazine shares some features with a blog and also
with online newspapers, but can usually be distinguished by its
approach to editorial control. Magazines typically have editors or
editorial boards who review submissions and perform a quality
control function to ensure that all material meets the
expectations of the publishers (those investing time or money in
its production) and the readership.
Many large print-publishers now provide digital reproduction of
their print magazine titles through various online services for a
fee. These service providers also refer to their collections of
these digital format products as online magazines, and
sometimes as digital magazines.
Online magazines representing matters of interest to specialists
in or societies for academic subjects, science, trade or industry
are typically referred to as online journals
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Objectives Of The Study
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Research Methodology
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Research Instrument - Questionnaire and Analysis of
Questionnaire.
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Data Analysis
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Ques1) Are interested in buying the Tenhard India
Subscription?
Sales
No
Yes
Response Percentage
Yes 80%
No 20%
Total 100
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Ques2) Are you aware of this company Tenhard India and do
you know what does this company do?
Aware
Aware
Not Aware
Aware but not known
Response Percentage
Aware 75%
Not aware 10%
Aware but not known 15%
Total 100
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Ques3) Have you previously ever used the Services of Tenhard
India?
YES or NO
No
Yes
Response Percentage
YES 30%
NO 70%
TOTAL 100
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Ques4) Would you like to buy the subscription of Tenhard India
Again?
Sales
Yes
No
Response Percentage
Yes 80%
No 20%
Total 100
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Ques5) Are you satisfied with the services that Tenhard India
provides to its users?
Satisfacton Rate
Yes
No
Neutral
31 | P a g e
Ques 6) What do think about the price of the Tenhard India
subscription?
Price
80%
70%
60%
50%
40%
Price
30%
20%
10%
0%
HIGH NEUTRAL LOW
Response Percentage
High 70%
Neutral 28%
Low 2%
Total 100%
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Ques7) The Site of Tenhard India was easy to use or it was hard
to access the site of the magazines?
User Interface
Easy to use
Hard to use
Response Percentage
Easy to use 85%
Hard to use 15%
Total 100
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Ques8) How would you grade Tenhard total quality and service
management to ensure complete customer satisfaction?
Percentage
Excellent
Good
Neutal
Poor
Response Percentage
Excellent 30%
Good 20%
Neutral 40%
Poor 10%
Total 100%
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Ques9) The services given by Tenhard are beneficial for your
day to day life?
Yes or No
Yes
No
Response Percentage
Yes 65%
No 35%
Total 100
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Ques10) You find the content of Tenhard Intresting boring or
you are Neutral?
Content Rating
3% 15%
Intresting
Boring
Neutal
82%
Response Percentage
Intresting 82%
Boring 3%
Neutral 15%
Total 100%
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FINDINGS:
To understand the factors affecting customer’s behavior for
choosing e-commerce sites
To understand tactics used for gaining the customers
To know how consumers are evaluating e-commerce sites
for their purchases
To know the Demographic profile of the users of e
commerce business.
To study the perception of customers about Customer
Relationship Management practices adopted by e -
commerce business.
To understand the relationship with the factors of
Perception about CRM practices.
To offer suggestions on CRM practices adopted by the e
commerce business to improve performance.
People are adaptable to this new process of subscriptionand
respectfully follows it as 86% of customer prefer online
process of subscription.
People are most preferably like to buy the subscription 1-2,
2-3 years than any other duration of the time.
It depends on offer that influence customer to buy online.
Contingency in online subscription is comparatively lessthan
offline subscription.
Highly satisfied with the content of the magazines
Customers feels bad when the subscription cost raises.
Customers are highly satisfied with the customer care of
Tenhard India.
People belonging to age group 18- 35 are the users of
Tenhard
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CONCLUSION:
Since the company is new and after that they have a customer
base of around 3 lackhs which means that if the company
provides intresting content then people will happily buy the
subscription
In the upcoming future E media industry is going to change
rapidly.
38 | P a g e
APPENDIX:
Personal Details:
Name- …….………… Gender: M ( ) F( )
Age- ………… Phone No.- ………………
Salary- …………….
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Are you satisfied with your current offer and
subscription?
a) Yes
b) No
Where do you access Internet?
a) Home
b) Office
c) Home/office
d) Others
How many magazines of Tenhard group you read?
a) 1-2
b) 3-4
c) 5
d) More than 5
Have ever faced problem during the
transaction for subscription?
a) Yes
b) No
c) If yes then
Has your problem related to online transaction
shorted out?
a) Yes
b) No
People buying subscription belongs to which age
group?
a) 18- 25
b) 26- 35
c) 35-45
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You spend time on Internet for:
a) Reading articles
b) Reading News
c) Reading Magazines
d) Others
What made you subscribe for the magazine?
a) Content
b) Low Price
c) Gifts
d) Suggested by a friend/relative
e) Others.
What do you feel about the Tenhard Magazines?
a) Very Good
b) Good
c) Fair
d) Not good
On what basis you evaluate a magazine?
a) Price
b) Utility
c) Durability
d) Branded
e) Necessity
f) Others.
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References:
https://www.tenhardindia.com
www.wikipedia.com
https://www.tofler.in/tenhard-india-private-
limited/company/U22300DL2020PTC366500
https://in.linkedin.com/company/tenhard-india-pvt-ltd
https://www.zaubacorp.com/company/TENHARD-INDIA-
PRIVATE-LIMITED/U22300DL2020PTC366500
https://www.slideshare.net/SatyamSharma11/project-
report
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