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  • Corp 3511 Seminar 2 Worksheet

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    Khushbu Khushbu
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    The document is a case study worksheet about Airbnb that includes 7 questions. The questions cover Airbnb's strategy statement to focus on local experiences and hospitality, a three horizons analysis of Airbnb, how the analysis could impact strategic directions, positioning issues like environment and culture, alternative strategies for Airbnb, and how Airbnb converted strategic thinking into actions.

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    The document is a case study worksheet about Airbnb that includes 7 questions. The questions cover Airbnb's strategy statement to focus on local experiences and hospitality, a three horizons analysis of Airbnb, how the analysis could impact strategic directions, positioning issues like environment and culture, alternative strategies for Airbnb, and how Airbnb converted strategic thinking into actions.

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    14 views2 pages

    Corp 3511 Seminar 2 Worksheet

    Uploaded by

    Khushbu Khushbu
    The document is a case study worksheet about Airbnb that includes 7 questions. The questions cover Airbnb's strategy statement to focus on local experiences and hospitality, a three horizons analysis of Airbnb, how the analysis could impact strategic directions, positioning issues like environment and culture, alternative strategies for Airbnb, and how Airbnb converted strategic thinking into actions.

    Copyright:

    © All Rights Reserved
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    of 2

    CORP 3511

    SEMINAR 2
    Airbnb Cas Study Worksheet

    1. WHAT ARE THE GIVEN IN THE CASE STUDY RELEVANT TO WHAT IS BEING ASKED?

    2. STRATEGY STATEMENT PROPOSAL FOR AIRBNB


    “Our goal is to provide not only a sense of belonging but also deliver local experiences
    directly to the customer. Because it’s not about where you stay, it’s about what you do
    while you’re there.”

    The company was now focused on the whole travel trip


    with an emphasis on delivering local experiences. This
    focus on hospitality was not just about where you stay,
    but what you do – and whom you do it with – while you’re
    there. AIRBNBIN 2016 PARAGRAPH 2

    3. THREE HORIZON’S ANALYSIS


    link

    4. EFFECT OF THREE HORIZON’S ANALYSIS ON FUTURE STRATEGIC DIRECTIONS link

    5. POSITIONING ISSUES FOR AIRBNB AND THEIR RELATIVE IMPORTANCE: link


    a. ENVIRONMENT
    b. STRATEGIC CAPABILITIES
    c. STRATEGIC PURPOSE
    d. CULTURE

    6. WHAT ARE THE ALTERNATIVE STRATEGIES FOR AIRBNB

    7. HOW AIRBNB CONVERTED GOOD STRATEGIC THINKING TO ACTIONS

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