Chapters 1-9.1

E-SYLA
A Business Plan proposal presented to the Tourism

and Hospitality Management Department in partial
fulfilment for the course:
TOUR 226
Entrepreneurship in Tourism and Hospitality
By:
De Guzman, Keisha A.
Ferrer, Elgin Janmil P.
Eyac, Christine Aubrey S.
Lecaroz, Juliane Marie B.
Monreal, Angela Nicole B.
Pagsinuhin, Charlyn A.
Prof. John Ericson A. Policarpio

Adviser
April 8, 2020
2
E-SYLA
EXECUTIVE SUMMARY
Product Profile E-Syla is a type of chair that can be attached or detached

depending on the number of guests that are invited at a certain event. It minimizes
the work of the event organizers and comfortable for the guests.
Market Profile E-Syla caters to the event organizers but not limited them.
They also cater to certain people who would like to rent chair for personal events,
gatherings, etc.
Marketing Highlight - Making the product visible and having a physical store
helps the company but being able to distribute it to different channels like social
media advertisements and an influencer is one of the strategies.
Operations Highlight - The product is being designed and tested to see if it

meets the quality that the proponents are aiming for, after the product is designed
and tested, it will be released from the manufacturing process to see if it suits the
requirements on where event it will be used. Financial Highlight - Making sure the
company’s breakdown is analyzed yearly, E-syla reports to have a continuous
positive start this year. Though there are some plans about improving the product
and broadening of channel, it should not affect future sales and corporate earnings
greatly.
In conclusion, with the continuous effort in providing a good business plan for
our company, with the help of finance, marketing, manufacturing and customer
service departments we are ascertain that E-syla can be successful in the business
field.
E-SYLA
ACKNOWLEDGEMENT
With deepest gratitude and appreciation, we humbly give thanks to the people
who helped us completing this paper.
First of all, we would like to thank The Almighty God for giving us the ability to
finish this paper.
We wish to express our sincere gratitude to our professor, Prof. John Ericson
A. Policarpio for providing us the necessary information we needed, for guiding us
through and for molding us to become a better person.
We would like to thank our group members for continuously supporting each
other, for not giving up and for always believing in themselves, for the team work,
and for the happiness whenever we feel like giving up.
To our families, thank you for your unending love, for being an inspiration to
us, for being always there for us to guide and support us, for providing our needs
financially and emotionally, for the understanding about us not being able to do
household chores and lastly for always giving enlightening advices.
Thank you to those people who are patient enough to answer all of our survey
questionnaires and for being so understanding.
This paper wouldn’t be possible without your help. Thank you so much.
E-SYLA
TABLE OF CONTENTS
Page
Chapter 1 – Company Overview ---------------------------------------------------- 1
Chapter 2 – Products & Services --------------------------------------------------- 2
Chapter 3 – Market & Industry Analysis ------------------------------------------ 3
Chapter 4 – Marketing Pan ---------------------------------------------------------- 5
Chapter 5 – Operations Plan -------------------------------------------------------- 14
Chapter 6 – Development Plan ----------------------------------------------------- 18
Chapter 7 – Management ------------------------------------------------------------ 21
Chapter 8 – Financial Plan ----------------------------------------------------------- 26
Chapter 9 – Conclusion & Recommendation ----------------------------------- 31
Appendices
a. Proponent’s Profile
b. Survey Result
c. Supporting Documents
E-SYLA
COMPANY OVERVIEW Objectives
Introduction  To be able to support future

operations through gained profit.
E-Syla was founded in December  To put up retail stores across the
2019 by 6 proponents which are De Guzman, country.
K., Eyac, C. A., Ferrer, E., Lecaroz. J.,  To provide a durable yet affordable
Monreal, A. N., and Pagsinuhin, C. from chair to the customers.
PATTS College of Aeronautics in Paranaque
City. The proponents thought that one of the
most important things that are needed to be
considered in the events industry is a chair.
Having the right style of chair for a certain
event and how many guests are invited, so
that the organizers know how many chairs are
needed for the guests to be seated. Apart from
that, are the guests comfortable with their
seats? That is why the proponents created E-
Syla and through E-Syla, there would be no
exhausted organizers nor uncomfortable
guests. With the use also of E-Syla, this will
minimize the work of event organizers
because it is not just an ordinary chair, it can
be attached and detached according to the
number of guests the client wants.
Mission Statement
To provide a quality, affordable and
innovative product to help event organizers
lessen their hassle.
Vision Statement
To become the customers’ first
choice when it comes to choosing a chair
rental service for events.
History and Current Status
In December 2019, the entrepreneurs

came up with the thought of improving the way
how event organizers set up chairs and
thought of an easier way to do it. The
entrepreneurs came up with the idea of a chair
that is easier for the event organizers to set up
but at the same time comfortable also for the
guests to sit in. The name E-Syla is a shortcut
of easy-silya(chair), since the entrepreneurs
wanted to align the name of the product with
its hallmark.
2
E-SYLA
PRODUCT AND SERVICE Stage of Development
Features Before it narrows down to one, there

were 10 - 15 concepts made. These were the
Organizer much easier and for the names of the first ten: microdone, lss, linny,
customers’ satisfaction and comfort while sight, reseater, scanme, getme, screeble,
attending an event. It is also convenient minitranslator and bamtag. The 5 additional
because E-syla can be attached and concepts were: iLights, presentation wall,
detached. It is made with durable materials avenuable, wattatab and E-syla. After giving
and it is lightweight. It can also be folded or the additional 5 concepts there were 3 chosen
stretched whenever the customer wants to rest ones which gets to be answered through a
their back. Also E-syla has its own bottle form of a survey. Avenuable, iLights and E-
holder so that the table they will be using will syla were the products needed to have
be less occupied. respondents. Getting the total of 600
respondents, the 3 concepts were discussed
and picked only one product to be focused on
Benefits
and that is E-syla.
This product would help not just the
event organizers but also the guest for them to
be comfortable. It would help in many ways
and can be used in different occasions. It will
not take too much space on the vehicles unlike
the normal ones. Organizers can
accommodate everyone so they won’t have to
worry about lacking of chairs for the guests.
They also won’t have a hard time setting up
the seats since it is detachable. E-syla would
be a long term solution not just for events and
other occasions.
Proprietary Rights
E-syla is a company and a product

that targets customer in the events side who
will be needing seats for their guests. It was
inspired from the normal foldable chair we
always see, we just added a little twist to make
it more functional and in style compared to the
outdated chair. It is owned and founded by
Monreal N., De Guzman K., Ferrer E.,
Pagsinuhin C., Lecaroz J., and Eyac, C. The
product, it's trademarks, industrial design, logo
and design have a copyright. The company
has the right to decide and change any of the
products features.
3
E-SYLA
MARKET AND INDUSTRY Target Market

ANALYSIS
Demographic Geographic
Market Size and Growth - Event Organizers -Metro Manila
- No specific age -Pangasinan
The product E-syla was envisioned by - No specific gender -Batangas
the group for M.I.C.E or events to help event -Quezon
organizers make their job much easier
compared to using monoblock chairs. By using Psychographic Behavioral
our product, organizers will consume less time - Buyers - One-time
and effort in arranging and putting chairs in an prefer Buyers
event. We have determined that the market of cheaper
our innovative product E-syla are the event products.
organizers. Event planning is rapidly growing - Fond of
since there are thousands of people who hold innovative
events for different occasions every year. In products
2018, the DOT launched the MICE Roadmap
2030, which plants a more definitive approach The target market of E-Syla are the
to the growing industry. Under the roadmap, event organizers. Most of the respondents
the industry is eyeing to grow revenues to came from Metro Manila, Pangasinan,
P24.4 billion by 2030, an estimated 430 Batangas, and Quezon. The buyers perception
percent rise from the P4.6 billion registered in in buying are cheaper products and products
2016. In addition, the roadmap also targets that are innovative. The behavior of these
the gross value added of MICE industry to respondents are most-likely one-time buyers
increase to P1.4 billion by 2030, from P415.3
million in 2013 and an improvement of the
average rate in delegate expenditure per
meeting by 19 percent.
Industry Structure
Trends In order to analyse the structure of the
industry, we have looked on these factors:
New products were invented in competitors, the power of customers, the
different parts of the world for one main threat of new entrants, and the threat of
purpose, it is to make people's life easier. E- substitutes.
syla is one of the products that aim to make
things simple and efficient. It's like giving the ● Competitors – since there is no other
people what they thought they didn't need. A existing product that is similar to E-
lot of the trends today mostly focus on saving syla, there is no direct competitors yet.
time, energy and space and E-syla is perfect ● Customers – since the scope of an
for it. Giving the customers a product that events industry is extensive, there will
would make their life relaxed because of how also be a lot of customers and E-syla
simple it is to use. is likely to catch the customers’
attention since the purpose of this
product is to bring comfort for them
and because there is no product same
as E-syla then this product will surely
have a buyer.
● Suppliers – we will only be getting
needed raw materials from the
supplier since we will be the one to
make the product.
● New Entrants – since we are the first
mover or the first one to develop this
product, other existing companies are
likely to imitate it to compete with us.
● Substitutes – this product’s
substitutes are the sofa chairs,
4
E-SYLA
monoblock chairs, banquet chairs and popular chair dealer in the industry
other products that are cheaper. especially their monoblock chairs.
Since we are the only one who sells this

product in the industry, and since we have no ● Joeus Event Supplies (JOES)
competitors, then the industry competition will Corporation - they are popularly
not be that intense and because of that, it will known for services such as tables and
bring us profit. chairs rentals for events and parties.
● Executive Gourmet Catering
Services - they are known for their
catering services which made them
Competitive Environment our competitor since they also provide
chairs in events.
The E-syla does not have any direct
competitors since we are the first to develop or
create this product. However, we have indirect
competitors since there are businesses that Opportunity
offers different products to customers that can
be substitutes for one another. There is a Since MICE/Event’s industry is an
threat for products that can be used as a extensive field wherein everybody could be
substitute because they seek opportunities on involved, then, opportunities will always come
how to innovate these products. They study our way. One of these opportunities includes
existing products to create new products that always having a client since events do not
can satisfy the needs and wants of the stop from operating and it is everywhere. And
customers. As for the barriers to market entry, because of this, we will be able to expand the
Uratex is our biggest competitor since they place where we will be able to put up different
dominate the market because they are the branches across the Philippines as well as
leading manufacturer of durable and develop and improve the product that will lead
lightweight chairs and other furniture in the to achieving customer satisfaction. One of the
country. opportunities also is that more employees will
benefit since we will need more of them.
Competition
Since E-syla is an innovative product
that is not being offered by others but us, we
don’t have a direct competitor but since
monoblock chairs and other usual chairs that
are being rented are usually the only ones
being offered and also usually the only product
that people know, then our competitors will be
the tables and chairs rental and other
company who sells chairs.
These are the list of E-syla’s competitors:
● Uratex - they are our biggest

competitor since they are the most E-SYLA
strategy which are; Public Relations. E-syla
MARKETING PLAN would attract customers through public
relations, specifically through industry events,
whereas E-Syla will be going to event
Target Market Strategy
planners’ conferences/events or where there is
an event for event planners/organizers.
In order for E-Syla to attract their Partnership. Through partnership with certain
target market which is the event organizers, event organizers, there would be a chance to
they have come up with long term marketing
5
broaden the reach of E-Syla’s target market in their

and increase marketing exposure. minds
because we because it
are nearby. includes
Another long term marketing strategy function
And we will rental fee
would be, Social Media. E-syla would be able halls
be able to and salary
to gain consumers by creating a Facebook deliver the for the
page since a lot of people are using this kind product in a employee in
of platform of social media. Next is Publishing short period charge.
and Promotion. Event organizers may be of time.
everywhere so E-Syla will create
posters/brochures that could possibly attract Most of the
The cost of
people have
event organizers into choosing us as their distribution is
social media
rental of comfortable chairs. low because
accounts so
it is in social
there is a
Social Very media, with
Every product needs to have a market high chance
Media Effective just one
strategy so that their product will be known by that they will
share,
others and E-syla come up with a market see
people will
advertiseme
strategy like leverage influencer. the producer know the
nts of E-
should ask for the help of the influencer for product.
syla.
them to showcase their product which is e- Participating
syla. in order for them to have someone who The cost of
on expos
distribution is
needs to rent they should find a good can help
high because
influencer, this influencer doesn’t need to have introduce
participating
a million of followers this influencer needs to our product
Events/ in expos
and since
be a good role model mostly for the product MICE Effective includes
most of the
that he/she is endorsing. it should be not only Expo rental fee
visitors are
the product but also the influencer, because and it needs
into events,
he/she is the one who will help them to market budget for
it is within
the booth
their product. their scope
designs.
of interest.
Another one that will help the
company to have a long term strategy is
getting the employees involve. let your
employees be your biggest brand advocates.
E-SYLA
Positioning
 Unique selling proposition - Unique

this employee’s will help the company Chair that can accommodate great
to be known by others by sharing, it to their quantity with elite experience.
friends and relatives. this is a another way on
how to make your product be visible, your
employees help you to attract customers  Competitive Advantage - What makes
which particularly is the event organizers. E-syla stand out is that it is specialized
to accommodate seats for great
Channel number of people. It has an advantage
Level of to both the organizers and guests.
Channe Marketing
Benefits Effective
l Trade Off
ness
Physical We will be Very The cost of  Top of Mind positioning - E-syla is the
store is the first one Effective distribution is only multiple foldable chair in the
near the to come up expensive
6
market that targets the event

organizers. It offers efficiency in an
affordable way that people will surely
choose. Just a thought of a seat for
conventions, E-syla would probably
the first one in mind compared to the
old regular one's.
Product/Service Strategy
2020
Specific Marketing
Activities Budget Take-off Date End Date Duration
Objectives
Product Detailed planning to be able to Php 500,000 January 2020 April 2020 4 Months
Development have a successful business
and to fulfill organizational
objectives which is meeting
7
the customer needs.

To introduce the product and
create an impact. Product
Product
launching also attracts Php 110, 000 June 2020 June 2020 1 Day
Launching
customers and catch their
interests.
Having an alliance can bring
assets such as networks or
client lists that we can access
to increase our brand
awareness. When advertising, September
Create Alliances Php 20, 000 August 2020 1 Month
we are getting double the 2020
exposure and our brand can
potentially access a different
demographic to expand our
reach.
2021
Specific Marketing
Objectives
To develop an edge over
competitors and for the
customers to have variety of
choices, we have innovated
the product into a chair that
can be reclined 180
Product Innovation Php 150,000 January 2021 April 2021 4 Months
degrees which will be only
offered to a specific type of
event such as events that
will be held in front of the
beach.
To be able to know about

Survey to the customers’ insights
Php 10,000 May 2021 June 2021 1 Month
Customers about our new added
feature.
2022
Specific Marketing
Objectives
Product We have added the old chair Php 200,000 January 2022 April 2022 4 Months
Innovation a new feature which is the
charging port. It is for the
guests to be more impressed
and satisfied with our
8
product.
To reduce employee turnover
Employee as well as improve their
Engagement productivity and efficiency. Php 10,000 August 2022 August 2022 3 Days
Activity Engaged employees are also
happier with their work.
2023
Specific Marketing
Objectives
We have added features
where we will put a hook at
the side of the chair in order
Product
for the guests to just hang Php 70, 000 January 2023 April 2023 4 Months
Innovation
their bags in there and so
they wouldn’t have to carry it
on their lap.
It allows us to establish new
markets and reach an
Business entirely new customer base
Php 150,000 June 2023 August 2023 2 Months
Expansion and serve places where
there is a great need of our
product.
2024
Specific Marketing
Objectives
Offering new product opens
up new possibilities that can
help our company not only to
survive, but grow. In order for
Product
the customers not to be Php 150,000 January 2024 April 2024 4 Months
Differentiation
inconvenienced, we will be
providing them a set of event
needs, so we will also offer
parachute tents.
For the customers to be
Product familiar with our new product
Php 50,000 June 2024 June 2024 1 day
Launching and for them to be well
informed with its features.
Pricing Strategy
2020
Marketing Specific Marketing Estimated
Take-off Date End Date Duration
Activities Objectives Budget
Since our business is just
starting and since we are
Market
just introducing the product,
Penetration - June 2020 July 2020 2 months
we will be doing promos so
everyone will be able to
avail and try our product.
9
During Christmas season,

the customer demand for
party needs are high so we
Buyer Based - November 2020 January 2021 2 months
will be offering rates
according to the number of
demands.
2021
In order to have customers
that will avail our products
Promotional
during the period where the - February 2021 May 2021 3 Months
pricing
demand is low, we will be
offering product discount.
To be able to cover all the
Cost Based expenses that have been December
- June 2021 6 Months
Strategy made in that year and still 2021
makes profit.
2022
To encourage customers to
purchase our products in September
Volume Discounts - April 2022 4 Months
large quantities, we will be 2022
providing reduced price.
2023
To be able to blend with the
Competition competitors, we will base December
- January 2023 12 Months
Based our price according to their 2023
rates.
It is to have our product be
Psychological the customers’ interest so December
- June 2023 6 Months
Pricing they’d get attracted and 2023
avail our product.
2024
Since we will be offering a
new product for this year,
Product Bundling through this strategy, we
- January 2024 March 2024 3 Months
Pricing will be able to make the
customers try our new and
added product.
Discounts based We will be offering promo - November 2024 December 2 Months
on time of rates on the period when 2024
purchase the customer demand is
10
high.
E-Commerce
Take-
Year off End Date Duration
Date
-Website -Through this website, it may
help the customers to know
our product and contact us in
case they want to book it.
-Bank Account -Our mode of payment is

and GCash through the use of Bank
account specifically the BPI
Account and BDO Account
January December
2020 and Gcash as well wherein Php 5,000 12 months
2020 2020
they can pay us through it or
through the use of
applications as well.
-Sending a Code - We have a code for their

own privacy and security. It
will help us know if it is a real
person that is availing our
product.
-Facebook and -Social media platforms are
Instagram page being used by many so it will
be an advantage if we use January December
2021 Php 7,500 12 Months
Facebook and Instagram 2021 2021
pages.
-Search Engine -Being able to appear on

Marketing search engines will get our
Php January December
2022 website discovered and it will 12 Months
35,000 2022 2022
also attract customers to go
on it.
-Application -To reduce the order
processing costs and for the Php January December
2023 12 Months
customers to automatically 25,000 2023 2023
go through the booking.
-Influencers -Through influencer
Marketing marketing, the influencers’
Php January December
2024 insights about the product 12 Months
50,000 2024 2024
are likely to affect the
customers’ decision.
Communication Strategy
2020
To obtain new customers
Print
specifically those who Php 36,000 June 2020 August 2020 2 Months
Media(Flyers)
wanted to rent chairs.
2021
Marketing Specific Marketing Estimated Take-off Date End Date Duration
11

Product Video
specifically those who Php 40,500 July 2021 August 2021 1 Month
Advertising
To catch the attention of
Print Media potential clients that would
Php 13,500 March 2021 April 2021 1 Month
(Posters) like to rent chairs.
2022
Facebook To create brand awareness
Php 75,000 March 2022 April 2022 1 Month
Advertisement and obtain potential clients.
Radio To broadcast to the radio
Advertisement listeners specifically those Php 24,000 June 2022 August 2022 1 Month
who wanted to rent chairs.
2023
For the E-Syla to be
March 21,
Sponsorship marketed during events Php 36,000 March 20, 2023 2 days
2023
sponsorship.
To catch the attention of
Instagram instagram users
Php 24,000 June 2023 August 2023 3 Months
Advertisement specifically those who
2024
For the customers to have
In-store December
eagerness to rent chairs Php 5,000 June 2024 6 Months
Promotions 2024
on E-Syla.
In order for us to engage
Event Planner with different types of February 20, February 22,
Php 30,000 3 Days
Conventions customers and for them to 2024 2024
know or product.
Sales Strategy
2020
To generate interest to
customers and potential Php 10,000
Sales Call January 2020 June 2020 6 Months
customers about the
product.
12
2021
It can directly target
individuals who are
Social Network Php 8,000
interested to the product March 2021 June 2021 4 Months
Advertising
and can be seen by many
to gain potential buyers
2022
To explain the product to
the people who is in the
Events &
same level of interests and Php 31,000 February 2022 March 2022 2 Months
Conventions
give them insight about the
product. .
2023
To show the product to the
market with the help of Php 64,000 December
Partnership August 2023 5 Months
other company that will also 2023
have their share.
2024
It gives the people a trial or
experience of the product in
Php 268,000
Sponsorship exchange for advertisement June 2024 August 2024 2 Months
to the organizers of an
event.
Revenue Model
Creating Customer Value Marketing Selling

In creating customer value for our In marketing the product we will be The proponents will not be selling
product E-syla, we want to provide using social media platform like the product instead they will make
products for the customers for them to facebook to advertise the product E- it into a chair rental business. The
gain benefit or will get more than what syla. Facebook has a new feature chair will cost 15 pesos per piece
they have paid for. Giving quality which is called marketplace and we will that is only the starting price, it
products will create customer also going to create a page, with just may vary depending on different
satisfaction and good customer one post about the product a lot of occasions; we have based this on
13
experience. The price should justify people will see it, so it will be easy for the prices of other chair rental
what benefits or value it can give to the the proponents to introduce the businesses.
customers that are willing to pay for product. We will not be going to spend
the product. People nowadays are money on costly advertisement since
prudent in buying products, they make there are several ways to advertise
sure that it is of quality and it meets products that do not need large
their needs and expectations. Making amount of money. We will also going
customers feel valued doesn’t only to use sponsorship and flyers for
focus on the price but also on how the offline advertisement, for flyers we will
employees approach them, just a be giving 3000 copies per month for 5
simple smile and being attentive will years so that will cost 180,000 pesos,
make them feel valued and also for sponsorship, we will be sponsoring
increase customer loyalty. It can also events every two months for 5 years
be the way for them to introduce and and that will cost 90,000.
refer the products to their family and
friends.
E-SYLAplanned about the suitable designs and

OPERATIONS PLAN materials that they will be using if it will be
sourced internationally or domestically. The
Operations Strategy product will be made to stock wherein the
product will be produced and stored first
awaiting customers. The proponents can cut
In December 2019, the proponents
the cost down if the customers will rent large
came up with the idea to create a business
quantities. In the next stage, the proponents
that will help the way the organizers do events.
have developed a plan or strategy to address
They have undergone processes like surveys
about customer needs and they also have
14
how the products and services will satisfy the and other event like birthdays and (a cultural
demands and necessities of the customers. performances) and other events. The E-Syla
could also cater to those certain people who
In the sourcing stage, the proponents wanted to rent chair for their personal use.
mainly concentrate on building a strong This could be for their social and family
relationship with suppliers of the raw materials gathering, team buildings, recreational
required for production. They have selected activities, etc. E-Syla will also help the event
possible suppliers that can cater to their needs organizers to lessen their work. with this they
and they have negotiated the price, shipping, will be more organize to the chairs because it
delivery, and payment of materials. The next comes with each other with other features like
stage is the process of manufacturing the bottle holder, hook for the bags and other
product. The chair is being designed and things that the management will innovate. E-
tested to see if it meets the quality that the Syla will be affordable and has a good quality.
proponents are aiming for. After the product is
designed and tested, it will be released from
the manufacturing process to see if it suits the
requirements on where event it will be used.
The next stage is the delivery stage where the
customers are making inquiries about the
product where customer orders are accepted
and the delivery of the goods is planned. The
product will be delivered by the company’s
staff to the location where the event is going to
happen. The payment will be made through
cash, bank, and Gcash. In case there will be a
defective product, it will be returned
immediately and replace with a good one and
since this business is a chair rental, the chairs
will be returned after the agreed time of use.
The store will operate at 8 o’clock in the
morning and will close at 5 in the afternoon.
Scope of Operations
The E-Syla will cater to the event

organizers who want to rent chairs but not
limited to this target market. This could depend
on what type of event the event organizers are E-SYLA
going to handle such as conference meeting
Operational Plan
2020
Activity Objective Budget Start Date End date Date duration
To look for affordable and
Canvasing of
durable materials for the Php 5,000 January 2020 January 2020 1 week
materials
product
Purchasing of To procure all necessary Php 200,000 February 2020 February 2020 1 week
15
materials needed for

materials
production of the company
Look for a place To look and find for a possible
to locate the place for the business to Php 40,000 March 2020 March 2020 1 month
business operate
To check every detail of the
product and to know if the
Material Testing Php 30,000 April 2020 April 2020 1 month
materials suits a particular
application
To hire the right type of
Staffing plans personnel that fits the Php 5,000 May 5, 2020 May 20, 2020 15 days
company’s needs
To introduce the product to
Product
attract customers and to attract Php 110,000 June 2020 June 2020 1 day
Launching
interest
To acknowledge the company
Employee
staff for exemplary Php 10,000 July 2020 July 2020 1 day
Recognition
performance
Brainstorm for a To know what advertising
new Advertising strategies should be used Php 4,000 August 2021 August 2021 1 Month
Strategy next.
To motivate employees to
work together, to develop their
Team Building strengths, and address any September September
Php 15,000 1 day
Activities weaknesses. To encourage 2020 2020
collaboration rather than
competition
For customers to share
Building positive experience about the
Php 20,000 October 2020 October 2020 1 month
customer loyalty product. To help improve the
image of the company
To come up with new ideas
Innovation and technologies that increase November November
Php 40,000 1 month
planning productivity and avoid product 2020 2020
or service stagnation
Financial To review and analyse this
December 15, December 20,
statement year’s company financial 5 days
2020 2020
analysis breakdown
E-SYLA
2021
Pricing To determine the Php 5,000 January 2021 January 2021 3 days
Strategy appropriate price of the
product
Employee Evaluation measures job Php 5,000 February 2021 February 2021 3 Days
Assessment performance and determines
16
every employee’s strength and

weaknesses.
To make the employees learn
Retrain workers new skills and to avoid having Php 10,000 March 2021 March 2021 2 days
a stagnant workforce.
Redesigning the To create a good or service
Php 15,000 April 2021 April 2021 1 Month
Product with excellent functional utility
To reach an agreement to
Business
participate in an activity that Php 70,000 May 2021 May 2021 1 Month
negotiation
will result in mutual benefits.
In order for the management to
Employee know what is happening
Php 2,000 June 2021 June 2021 3 Days
Counseling around the company and their
staffs.
To provide more goods and
Increase or
services to consumers which
maintain sales Php 50,000 July 2021 July 2021 1 month
translates to higher profits for
and production
the company
Through getting the customers’
Implementation feedback, E-Syla will be able
of Customer to be ahead of the competitors Php 40,000 August 2021 August 2021 1 Month
Feedback and meet the expectations of
the customers.
Brainstorm for To know what strategies are
September September
new business effective for the company’s Php 7,000 3 Months
2021 2021
strategies future operation.
To acknowledge our
Employee
company's staff for exemplary Php 10,000 October 2021 October 2021 1 Day
Recognition
performance.
In order to boost employee
Team Building November November
morale and have them Php 15,000 1 Day
Activities 2021 2021
motivated to work together.
Financial To review and analyze this
December December
statement year’s company financial Php 3,000 5 days
2021 2021
analysis breakdown
2022
Activity Objective Budget Start Date End Date Date Duration
To identify what features and
Research and
products to introduce for future Php 10,000 January 2022 February 2022 1 Month
Development
innovation.
Area To increase sustainability and

Php 80,000 March 2022 June 2022 3 Months
Improvement reduce maintenance expenses
To assess employees’
Monitor November
improvement and rate their Php 5,000 October 2022 1 Month
Progress 2022
performance.
Financial To review and analyze this
December 15 December 20
Statement year’s company financial Php 3,000 5 Days
2022 2022
Analysis breakdown.
2023
17
To revamp the features of our

Brand Evolution new product to attract new Php 150,000 January 2023 March 2023 3 Months
customers.
Identify the
To get managers to think
company’s
about everything that could
strengths and Php 3,000 April 2023 June 2023 3 Months
potentially impact the success
weaknesses for
of a business.
this year
Brainstorm for To know what strategies are
September
new business effective for the company’s Php 7,000 July 2023 3 Months
2023
strategies future operation.
Enhancing Staff
For the employees to have the December
Volunteer Php 5,000 October 2023 3 Months
initiative to execute tasks. 2023
Efforts
2024
Evaluate the
To analyse the company’s five
operation of the Php 2,000 January 2024 March 2024 3 Months
year operation.
last five years
Broaden
partnership to To ensure stability of
Php 200,000 April 2024 June 2023 3 Months
international international relations
level
Retrain workers To make the employees learn Php 10,000 July 2024 September 2 days
new skills and to avoid having 2024
a stagnant workforce.
Financial To review and analyse this
December
Statement year’s company financial Php 3,000 October 2024 5 Days
2024
Analysis breakdown.
Development Strategy
2020
To generate ideas and
Market
strategies to solve and
Research and Php 8,000 January 2020 January 2020 1 week
innovate one of the tourism
data Collections
problems in the Philippines
Social To identify the needs and
Php 11,000 February 2020 February 2020 1 week
Experiment wants of the target market.
Meetings with To ensure the supplies and Php 1,500 March 2020 March 2020 1 month
18
finalize transactions of the

the suppliers
business involved.
To effectively promote and
Social
introduce our business in the Php 15,000 April 2020 April 2020 1 month
Communities
market.
Launching
To introduce our product in the
Products in the Php 120,000 May 5, 2020 May 20, 2020 2 Days
market
market
To sell products at lower price
Introduce the
in order to attract more Php 7,000 June 2020 June 2020 3 Days
product price
customers
To advertise product and
Swap up Php 15,000 July 2020 July 2020 1 Month
widen the scope of operations.
To attract more customers to
Psychological
buy more products to increase Php 4,000 August 2021 August 2021 1 Month
Pricing
sales volume.
Promo codes To give customers discounts to September September
Php 20,000 1 Month
and vouchers encourage them to avail more. 2020 2020
To gain Profit by utilizing
Product
resources by maximizing Php 50,000 October 2020 October 2020 1 month
package
business profit.
To acquire new customers in November November
Friend referrals Php 15,000 1 month
the referral scheme. 2020 2020
To evaluate and contrast
Product new product ideas to get the December 15, December 20,
Php 60,000 1 Month
Screening most promising ones for your 2020 2020
business.
2021
To get tasks done easily and

Hire a 30-40
prepare for the growth of the Php 150,000 January 2021 January 2021 1 Month
number of staffs
company.
For the target market to know

Announcement for
that our company has Php 15,000 February 2021 February 2021 1 Week
a new product
innovated our product.
Look for a new Target a new set of

market of customers that can be also Php 5,368 March 2021 March 2021 1 Week
customers interested in the product.

Product Video
specifically those who wanted Php 40,500 April 2021 April 2021 1 Month
Advertising
to rent chairs.
Features To specify the functions that

Php 8,000 May 2021 May 2021 1 Month
Specification our product performs
To perform the process of

Product
bringing new products or Php 30,000 June 2021 June 202 1 Month
Commercialization
services to market.
19
The developed
Evaluation of the
product concept is reviewed Php 6,000 July 2021 July 2021 1 Month
Product
by the user group.
Determining
weaknesses and To know what should be
Php 2,000 August 2021 August 2021 1 Week
strengths of the improved with the product.
product
Website and For the customers to know

September September
Social Media about what's happening in the Php 10,000 1 Week
2021 202
Updates company.
Growing Sales In order to expand company

and Building and improve customer Php 15,000 October 2021 October 2021 1 Month
relationships service.
To know how he company
Evaluate Past November November
performed for the past 5 Php 15,000 5 Days
Operations 2021 2021
years.
Evaluate the
To know if the current
advertisement December December
advertisement strategies Php 10,000 5 Days
strategies being 2021 2021
need improvement.
done
2022
To give the customers an
Innovate for a
option or an addition to the Php 150,000 January 2022 March 2022 3 Months
new product
products we offer.
Promotion
To be able to promote products
through
and services to gain market Php 75,000 Aprl 2022 June 2022 3 Months
Facebook
share.
advertising
Try a different Widening the market

September
delivery advertisement for customers Php 7,461 July 2022 3 Months
2022
channel and potential customers
To optimize the reliability of the
Product product and to ensure that it is
Upgrade in good condition and with that, December
Php 30,000 October 2022 3 Months
customers will patronize the 2022
product and refer it to their
friends.
2023
To make the business more
Expand into
accessible to the other Php 20,541 January 2023 March 2023 3 Months
other location
company in different locations.
For the E-Syla to be marketed
Sponsorship Php 36,000 April 2023 June 2023 3 Months
during events sponsorship.
Canvas for To look for affordable and
September
other source of durable materials for the Php 8,907 July 2023 3 Months
2023
material product
20
Form a To be able to sell the products

Strategic offered, faster and can have a December
Business broad range of customers in 2023
Partnership line.
2024
Our objective is for our

Product
company to sell new products Php 150,000 January 2024 March 2024 3 Months
Diversification
to new markets
To be able to expand our
Acquisition of
product line and enter new Php 450,000 April 2024 June 2024 3 Months
other companies
markets.
To have a greater
opportunities for market
International
growth and expand the Php 500,000 July 2024 September 3 Months
Expansion
business to penetrate market
internationally.
To gather specific strengths
Situation and weaknesses the E-syla December
Analysis have and redirect the original 2024
goals and make it better.
E-SYLA
MANAGEMENT
Organizational Structure
CHAIRMAN
Angela Nicole Monreal
VICE-CHAIRMAN
Charlyn Pagsinuhin
21
CORPORATE
SECRETARY
Elgin Janmil Ferrer
BOARD OF BOARD OF BOARD OF BOARD OF

DIRECTOR DIRECTOR DIRECTOR DIRECTOR
CHIEF EXECUTIVE
OFFICER
Angela Nicole Monreal
CHIEF FINANCIAL CHIEF OPERATING CHIEF MARKETING

OFFICER OFFICER OFFICER
Keisha De Guzman Charlyn Pagsinuhin Elgin Janmil Ferrer
CHIEF TECHNOLOGY CHIEF INFORMATION

OFFICER OFFICER
Juliane Marie Lecaroz Christine Aubrey Eyac
22
Management Team
Chairman Chief Operating Officer
Angela Nicole Monreal, a BS Tourism Charlyn Pagsinuhin, a BS Tourism

graduate elected as the chairman of E-syla, Management graduate who is a senior
Her primary role is to make sure that the executive ta responsible for overseeing the
business is performing well and maintaining an day-to-day administrative and operational
effective operation. She is the head of the functions of a business. The COO typically
board of directors and makes sure concerns reports directly to the chief executive officer
are discussed in the board and in the right (CEO) and is considered to be second in the
track of the goals and strategy of the chain of command.
corporation.
Chief Financing Officer

Vice-chairman
Keisha De Guzman, a BS Tourism
Charlyn Pagsinuhin, a graduate of BS graduate who has a primary responsibility for
Tourism currently holds the position of a vice- managing the company's finances, including
chairman. It's her responsibility to be in-charge financial planning, management of financial
of the board when the chairman is not present risks, record-keeping, and financial reporting.
and ensure that meetings are conducted
effectively and that all members are informed
about the decisons and activities planned by Chief Marketing Officer
the board.
Elgin Ferrer, a BS Tourism
Management graduate who is responsible for
overseeing the planning, development and
Corporate Secretary
execution of an organization's marketing and
Elgin Janmil Ferrer also a BS Tourism advertising initiatives.
graduate, is responsible for the E-syla's overall
transactions. She has an excellent
communication skills and warns the board if Chief Technology Officer
ever there could be a possible problem they
might encounter. She holds the record of the Juliane Lecaroz, a BS Tourism
corporate and make sure that all requirements Management graduate who is responsible for
needed are met and arranged. overseeing the planning, development and
execution of an organization's marketing and
advertising initiatives.
Chief Executice Officer
She is reponsible to check daily Chief Information Officer

updates from the corporation, by distributing
responsibilities to the board and making sure Aubrey Eyac, a BS Tourism
that there are developments, awaited Management gradute is an executive job title
opportunities and even issues are taken care commonly given to the person at an enterprise
of. Ensuring the plans of the business should in charge of information technology (IT)
be effective and in line to the goal of the strategy and the computer systems required to
corporate. support the organization's unique objectives
and goals.
23
Job Description and Job

Specification
Corporate Secretary
Chairman
The corporate secretary’s
The chairman’s responsibility is chairing
responsibilities are ensuring the integrity of the
meetings of the Board of Directors, setting
governance framework, being responsible for
meeting agendas in conjunction with the
the efficient administration of E-Syla, ensuring
Company Secretary, managing and providing
compliance with statutory and regulatory
leadership to the Board of Directors, and
requirements.
acting as a direct liaison between the Board.
 Degree in Business Administration.
 A Bachelor's Degree in Business
 Certificate in Business Administration
Administration or a related field.
or related.
 A Master's Degree.
 Two years of experience in an
 8-10 years' industry experience gained executive support role.
from working your way up the
 Methodical thinker with detailed
corporate ladder through various roles
research proficiencies.
and jobs.
 Thorough understanding of clerical
 Financial and operational knowledge
and secretarial principles.
of various industries.
 Strong knowledge of databases and
 Excellent leadership, interpersonal,
tracking systems.
and communication skills.
 Fantastic organizational skills and
 Strong analytical, decision-making,
detail oriented.
and problem-solving skills.
 Ability to work under pressure and
 Innovative and entrepreneurial
meet deadlines.
mindset, motivational abilities, and the
 Brilliant written and verbal
ability to find and retain talented
communication skills.
employees.
Vice-Chairman
Board of Directors
The vice chairman’s responsibility is to
Responsible for helping a corporation
assist the chairman in organizing the work
set broad goals, supporting executive duties,
program of the committee to which they have
and ensuring the E-Syla has adequate, well-
been appointed and ensure within the terms of
managed resources at its disposal.
the council's scheme of delegation that the
program has been completed.
 Proven track record in an executive
 A Bachelor's degree in Business
leadership role.
Administration or a related field.
 Previous board experience preferred.
 5 or more years' experience in a
 Knowledge of the organization and the
managerial role.
relevant industry.
 Strong communication, interpersonal,
 Sufficient time availability for board
public speaking, and leadership skills.
duties.
 An innovative and motivational
 Strong diplomatic and interpersonal
mentality.
skills.
 Excellent management, decision-
making, and problem-solving skills.
 Confident and goal oriented.
 Current working knowledge of the Chief Executive Officer
industry and the willingness to
maintain your knowledge.
24
The chief executive officer’s  Outstanding verbal and written skills,

responsibilities are making major and experience working with staff on
corporate decisions, managing the overall all levels.
operations and resources of E-Syla, acting  Ability to make business projections
as the main point of communication three years into the future.
between the board of directors (the board).
 Bachelor’s degree or master degree in Chief Finance Officer

a relevant discipline or MBA.
The chief financial officer is
 Experience in a senior management
responsible for managing the E-Syla’s
position.
finances and are responsible for financial
 Knowledge of profit and loss, balance
reporting. They assess financial risks and
sheet and cash flow management and
opportunities and oversee and manage lower
general finance and budgeting.
level financial managers.
 Ability to build consensus and
 Bachelor’s degree in a relevant
relationships among executives,
discipline, master degree or MBA.
partners, and the workforce.
 Experience in a senior management
 Understanding of human resources
position.
and personnel management.
 Strong financial and accounting
 Experience with corporate
background, including an
governance.
understanding of profit and loss,
 Proven negotiation skills.
balance sheet and cash flow
 Ability to understand new issues management and general finance and
quickly and make wise decisions. budgeting.
 Ability to inspire confidence and create  Experience with corporate
trust. governance.
 Ability to work under pressure, plan  Proven negotiation skills.
personal workload effectively and
 Experience with budget management,
delegate.
public accounting, and cash flow.
Chief Operating Officer Chief Marketing Officer
The chief marketing officer is

The chief operating officer’s
responsible for planning, developing,
responsibilities are designing and
implementing and monitoring the overall the E-
implementing E-Syla operations. Establishing
Syla’s marketing strategy.
policies that promote E-Syla’s culture and
 Bachelor’s degree in business,
vision. Overseeing operations of the E-Syla marketing, communications, or related
and the work of executives. field.
 Bachelor's degree in Business  A Master's degree in marketing or
Administration. related field or an MBA may be highly
 Five years’ experience managing a desirable.
complex enterprise's human  More than 8 years' proven experience
resources, finances, operations and in a marketing manager or business
strategies. development role.
 Proven track record of outstanding  Excellent analytical and leadership
performance in a previous complex skills.
enterprise.  Creative and entrepreneurial spirit.
 Proven track record of managing  Exceptional knowledge of marketing
complex budgets successfully. techniques and platforms.
 Demonstrated experience of ethical
leadership. Chief Technology Officer
25
The chief technology officer is

responsible for developing policies and
procedures and uses technology to enhance
products and services that focus on external
customers.
 Master’s degree in Computer Science
or related field.
 MBA preferred.
 8 years working in a technological
role.
 5 years’ managerial experience.
 Advanced technological skill set and a
demonstrated history with technology.
 Exceptional team management skills.
 Excellent verbal and written
communication.
Chief Information Officer
The chief information officer’s

responsibility is assessing current processes,
recommending software upgrades, and
directing the executive team on the best
processes. Also known as an information
technology (IT) director.
 Bachelor’s Degree in computer
science, engineering or relevant field.
 Minimum 5 years’ experience in
information technology and data
management.
 In-depth knowledge of data
administration and management
processes.
 A highly-analytical mind-set with
superb problem-solving skills.
 Outstanding communication and
presentation skills.
 Good understanding of modern
databases and information system
technologies.
26
E-SYLA
SOURCE OF FUNDS
A. From common shareholder members:
Name Type of Shareholder Computation of Shares

Keisha De Guzman Common Shareholder 170×2000= 340,000
Aubrey Eyac Common Shareholder 100×2000= 200,000
Elgin Janmil Ferrer Common Shareholder 150×2000= 300,000
Juliane Marie Lecaroz Common Shareholder 140×2000= 280,000
Nicole Monreal Common Shareholder 220×2000= 440,000
Charlyn Pagsinuhin Common Shareholder 120×2000= 240,000
B. External Sources
Name Type of Loan Amount of Contribution

BDO Business Term Loan Php 500,000
BPI Business Term Loan Php 400,000
PNB Business Term Loan Php 300,000
27
E-SYLA
Projected Income Statements
As of December 31, 2020-2024
2020 2021
Rent revenue ₱4,368,000.00 ₱5,241,600.00
Less: Rent Discount 25050.00 30060.00
Net Rent Revenue ₱4,342,950.00 ₱5,211,540.00
Less: Operating Expenses
Advertising Expense ₱41,000 ₱61,500.00
Gas & Oil Expense 182000.00 182000.00
Salaries and Wages 1175500.00 90000.00
Utilities Expense 24000.00 24000.00
Miscellaneous Expense 1500.00 1500.00
Rent Expense 120000.00 120000.00
Depreciation Expense (Equipment) 1500.00 1500.00
Depreciation Expense (Delivery Vehicle) 35000.00 35000.00
Depreciation Expense (Furnitures and Fixtures) 2000.00 2000.00
Supplies Expense PhP2,500.00 PhP2,500.00
Product Innovation and Expansion Expense ₱0.00 ₱1,585,000 ₱150,000.00 ₱1,480,000.00
Income before tax ₱2,757,950.00 ₱3,731,540.00
Less: Income Tax 827385 1119462
Net Income ₱1,930,565.00 ₱2,612,078.00
2022 2023 2024

₱6,289,920.00 ₱7,547,904.00 ₱9,057,484.80
36072.00 43286.40 51943.68
₱6,253,848.00 ₱7,504,617.60 ₱9,005,541.12
₱134,000.00 ₱85,000.00 ₱85,000.00

182000.00 182,000.00 182,000.00
900000.00 900000.00 900000.00
24000.00 24000.00 24000.00
1500.00 1500.00 1500.00
120000.00 120000.00 120000.00
1500.00 1500.00 1500.00
35000.00 35,000.00 35,000.00
2000.00 2000.00 2000.00
PhP2,500.00 PhP2,500.00 PhP2,500.00
₱200,000.00 ₱1,602,500.00 ₱220,000.00 ₱1,573,500.00 ₱200,000.00 ₱1,553,500.00
₱4,651,348.00 ₱5,931,117.60 ₱7,452,041.12
1395404.40 1779335.28 2235612.34
₱3,255,943.60 ₱4,151,782.32 ₱5,216,428.78
28
E-SYLA
Projected Balance Sheet
ASSETS
2020
CURRENT ASSETS
Cash ₱4,234,065.00
NON-CURRENT ASSETS
Equipment ₱15,000.00
₱13,500.0
Accumulated Depreciation (Equipment) (1500.00)
0
Delivery Vehicle 700000.00
Accumulated Depreciation (Delivery Vehicle) (35000.00) 665000.00
Furniture & Fixtures 20000.00
Accumulated Depreciation (Furniture & Fixtures) (2000.00) 18000.00 696500.00
TOTAL ASSETS ₱4,930,565.00
TOTAL LIABILITIES AND OWNER’S EQUITY

Loan Payable ₱1,200,000.00
E-SYLA, Capital ₱1,800,000.00
Add (Deduct):
Net Income 1930565.00
TOTAL OWNER'S EQUITY ₱4,930,565.00
ASSETS
2021 2022
CURRENT ASSETS
Cash ₱6,884,643.00 ₱10,179,086.60
NON-CURRENT ASSETS
Equipment ₱13,500.00 ₱12,000.00
Accumulated
(1500.00) ₱12,000.00 (1500.00) ₱10,500.00
Depreciation (Equipment)
Delivery Vehicle 665000.00 630000.00
Accumulated
Depreciation (Delivery (35000.00) 630000.00 (35000.00) 595000.00
Vehicle)
Furniture & Fixtures 18000.00 16000.00
Accumulated
Depreciation (Furniture & (2000.00) 16000.00 658000.00 (2000.00) 14000.00 619500.00
Fixtures)
TOTAL ASSETS ₱7,542,643.00 ₱10,798,586.60

Loan Payable ₱1,200,000.00 ₱1,200,000.00
E-SYLA, Capital ₱3,730,565.00 ₱6,342,643.00
Add (Deduct):
Net Income 2612078.00 3255943.60
₱7,542,643.00 ₱10,798,586.6
TOTAL OWNER'S EQUITY
0
29
ASSETS
2023 2024
CURRENT ASSETS
Cash ₱14,369,368.92 ₱19,624,297.70
NON-CURRENT ASSETS
Equipment ₱10,500.00 ₱9,000.00
Accumulated
(1500.00) ₱9,000.00 (1500.00) ₱7,500.00
Depreciation (Equipment)
Delivery Vehicle 595000.00 560000.00
Accumulated
Depreciation (Delivery (35000.00) 560000.00 (35000.00) 525000.00
Vehicle)
Furniture & Fixtures 14000.00 12000.00
Accumulated
Depreciation (Furniture & (2000.00) 12000.00 581000.00 (2000.00) 10000.00 542500.00
Fixtures)
TOTAL ASSETS ₱14,950,368.92 ₱20,166,797.70

Loan Payable ₱1,200,000.00 ₱1,200,000.00
E-SYLA, Capital ₱9,598,586.60 ₱13,750,368.92
Add (Deduct):
Net Income 4151782.32 5216428.78
TOTAL OWNER'S EQUITY ₱14,950,368.92 ₱20,166,797.70
30
E-SYLA
Projected Cash Flow
2020 2021
Cash Flow from Operating Activities
Net Rent Revenue ₱4,342,950.00 ₱5,211,540.00
Less: Payment for Advertising Expense 182000.00 61500.00
Payment for Gas & Oil Expense 182000.00 182000.00
Payment for Salaries and Wages Expense 1175500.00 900000.00
Payment for Utilities Expense 24000.00 24000.00
Payment for Miscellaneous Expense 1500.00 1500.00
Payment for Rent Expense 120000.00 120000.00
Payment for Supplies Expense 2500.00 2500.00
Payment for Income Tax Expense 827385.00 1119462.00
Payment for Product Innovation 0.00 2373885.00 150000.00 2560962.00
Net Cash Flow from Operating Expense ₱1,969,065.00 ₱2,650,578.00
Cash Flow from Investing Activities
Acquisition of Equipment 15000.00 0.00
Acquisition of Delivery Vehicle 700000.00 0.00
Acquisition of Furnitures & Fixtures 20000.00 0.00
Net Cash Flow from Investing Expense -735000.00 0.00
Cash Flow from Financing Activities
Initial Investment 3000000.00 0.00
Add: Beginning Balance 0.00 4234065.00
Net Cash Flow from Financing Activities 3000000.00 4234065.00
Ending Cash Balance ₱4,234,065.00 ₱6,884,643.00
2022 2023 2024
₱6,253,848.00 ₱7,504,617.60 ₱9,005,541.12

134000.00 85000.00 85000.00
182000.00 182000.00 182000.00
900000.00 900000.00 900000.00
24000.00 24000.00 24000.00
1500.00 1500.00 1500.00
120000.00 120000.00 120000.00
2500.00 2500.00 2500.00
1395404.40 1779335.28 2235612.34
200000.00 2959404.40 220000.00 3314335.28 200000.00 3750612.34
₱3,294,443.60 ₱4,190,282.32 ₱5,254,928.78
0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

6884643.00 10179086.60 14369368.92
6884643.00 10179086.60 14369368.92
₱10,179,086.60 ₱14,369,368.92 ₱19,624,297.70
31
E-SYLA
Financial Assumptions
For E-syla’s first year of operation,

since the company is just starting, we assume
that our total sales won’t be that high because
we are just trying to get our customers CONCLUSION AND
attention but on our second year of operation, RECOMMENDATION
we expect that our customer will start to
patronize our product and our sales will Conclusion
increase by 20%. We are also able to innovate
through our income. On the next 3 years of
operation, the cost of our product will increase In conclusion, with the continuous
by 20% per year as well as our sales. We will effort in providing a good business plan for our
be able to expand our business and be known company, with the help of finance, marketing,
across the Philippines and internationally manufacturing and customer service
because of the good services the we bring to departments we are ascertain that E-syla can
our customers. Through our income, we are be successful in the business field.
also able to innovate and come up with a new
product. We will be able to acquire new land From providing the employees
equipment and other assets that will help us benefits vital for their development and
for our future operations. We assume also that productivity in the future which can also
our operation and sales will be stable where it contribute in the success of the organization.
can provide continuous progress and growth. The marketing department for coming up with
the long term marketing strategy in order to
rival with other competitors similar to the
products we are offering in the market.
Recommendations
Despite of many information gathered

and knowledge generated in this business
plan, there are still things that proponents want
E-syla company to improve. In this section, the
proponents made several recommendations
for the company to apply to have a better
operation.
 The proponents recommend that the

company should create a much
stronger marketing strategy, plans and
guidelines which should be based on
attracting and making the customers
32
to be satisfied with the product. Also to feasibility and analysis. They also
convince them that e-syla is a good recommend to develop more products
brand which serves quality products. related to E-syla to support more
SWOT analysis should also be done resilient design and operation of
annually to identify and correspond to facilities and systems.
the elements that can possibly affect
the business and to work on the
necessary improvements for the
business to perform well.
 The proponents recommend that E-
syla company should implement a
more permanent, coordinated
mechanism to measure progress and
to examine consumer trends in order
to develop better products and provide
better solutions to consumers. They
must also find ways to reduce costs,
add a unique feature, and improve
product problems or glitches. E-syla
should make a different version of
seats focusing more on the
professional and corporate side of
events. Would still provide comfort but
not in a way that would make the
person wants to fall asleep. Maybe a
backrest that would support the proper
posture of a person and also helps
them to keep their attention to the
event they are in preventing their body
to feel sleepy and sluggish.
 The proponents recommend that the

future proponents should use this
business plan as a basis for further
 ADDRESS: Malong St., San
Carlos City, Pangasainan
APPENDICES  YEAR: 2016-2018
Proponents’ Profile PRIMARY:
KEISHA ALIGADA DE GUZMAN  SCHOOL: Magtaking

010 Magtaking, San Carlos City, Elementary School
Pangasinan  ADDRESS: Magtaking San
Cellphone no. 09452447943 Carlos City, Pangasainan
Keisha.deguzman@patts.edu.ph  YEAR: 2004-2012
PERSONAL INFROMATION
Age: 20
Birth Date: April 2, 2000 SKILLS
Place of Birth: San Carlos  Can communicate effectively
City  Computer Literate
Civil Status: Single  Multitasking and deadline
Nationality: Filipino orientation
Gender: Female  Organizational skills
Religion: Roman  Attention to details
Catholic
EDUCATIONAL BACKGROUND
TERTIARY:
 SCHOOL: PATTS College of

Aeronautics
 ADDRESS: Lombos St., Brgy.
San Isidro, Sucat, Parañaque
 YEAR: 2018-Present
SECONDARY:
Junior High
 SCHOOL: Saint Charles

Academy
Carlos City, Pangasainan
 YEAR: 2012-2016
Senior High

Academy
 YEAR: 2012-2016
Senior High
 SCHOOL: Lucban Academy

 ADDRESS:
 YEAR: 2016-2018
PRIMARY:
 SCHOOL: Lucban Christian

School
 ADDRESS:
 YEAR: 2005-2012
CHRISTINE AUBREY S. EYAC
55 Elena St. De La Cruz Compound
SKILLS
Paranaque City
 Multi-tasking
09279290964
 Reliable
eyacchristine@gmail.com
ELGIN JANMIL P. FERRER
PERSONAL INFROMATION M. Soriano St., San Carlos City, Pangasinan
Age: 20 09667206223
Birth Date: December elginferrer@gmail.com
21, 1999
Place of Birth: Manila
Civil Status: Single
Age: 20
Nationality: Filipino
Birth Date: January 14,
Gender: Female
2000
Religion: Born Again
Place of Birth: San Carlos
Christian
City
EDUCATIONAL BACKGROUND Civil Status: Single
TERTIARY: Gender: Female
Religion: Roman
 SCHOOL: PATTS College of Catholic
Aeronautics
 ADDRESS: Lombos St., Brgy. EDUCATIONAL BACKGROUND
TERTIARY:
SECONDARY:
Aeronautics
Junior High
 SCHOOL: Lucban Academy
 ADDRESS:
SECONDARY: Religion: Roman
Catholic
Junior High
Academy TERTIARY:
Carlos City, Pangasainan  SCHOOL: PATTS College of
 YEAR: 2012-2016 Aeronautics
Senior High San Isidro, Sucat, Parañaque
 SCHOOL: Virgin Milagrosa
University Foundation SECONDARY:
 ADDRESS: Martin P. Posadas
Ave., San Carlos City, Junior High
Pangasinan
 YEAR: 2016-2018  SCHOOL: Joseph Marello
Institute
PRIMARY:  ADDRESS:
 YEAR: 2012-2016
 SCHOOL: Central 1
elementary school Senior High
 ADDRESS: Roxas St., San
Carlos City Pangasinan  SCHOOL: Joseph Marello
 YEAR: 2005-2012 Institute
 ADDRESS:
SKILLS  YEAR: 2016-2018
 Time Management
 Customer service PRIMARY:
 Cooperative
 SCHOOL: Joseph Marello
JULIANE MARIE B. LECAROZ Institute
St. Andrew St., Lopez Village, Parañaque  ADDRESS:
City  YEAR: 2005-2012
09565745870
lecarozjuliane@gmail.com
SKILLS
PERSONAL INFROMATION  Multi-tasking
Age: 19  Responsible
Birth Date: May 25,  Time Management
2000  Customer service
Place of Birth: Candelaria,  Teamwork
Quezon
Gender: Female
Age: 20
Birth Date: November
27, 1999
Place of Birth: Manila
Gender: Female
Religion: Roman
Catholic
TERTIARY:

Aeronautics
SECONDARY:
Junior High
 SCHOOL: Ramon Pascual

Institute
 ADDRESS:
 YEAR: 2012-2016
Senior High

Aeronautics
 YEAR: 2016-2018
PRIMARY:
 SCHOOL: St. Cyr Academy

 ADDRESS:
ANGELA NICOLE B. MONREAL  YEAR: 2005-2012
#32 Lot28 blk 17 5th. st., UPS 5,
Parañaque City
09063534957 SKILLS
anicolemonreal@gmail.com  Reliable
 Can work under pressure
 Computer Skills
 Active Listener CHARLYN A. PAGSINUHIN
 Time Management Lot 4-B Block 23 San Pablo St., San
 Customer Service Antonio Valley 1
Parañaque City
09210519564
c.pagsinuhin@yahoo.com
Age: 20
Birth Date: February 3,
2000
Place of Birth: Oriental
Mindoro
Gender: Female
Religion: Roman
Catholic
TERTIARY:

Aeronautics
SECONDARY:
Junior High

Institute
 ADDRESS:
 YEAR: 2012-2016
Senior High

Institute
 ADDRESS:
 YEAR: 2016-2018
PRIMARY:
 SCHOOL: San Antonio
Elementary School
 ADDRESS:
 YEAR: 2005-2012
SKILLS
 Hardworking Survey Result
 Fast Learner
 Reliable AVENUABLE
 Responsible
Product Viability
Likelihood of the Product

E-SYLA
Product Viability
Likelihood of the product

iLights
Product Viability
Likelihood of the product
AVENUABLE RESULT
iLIGHTS RESULT E-SYLA RESULT
 Female
 Male
Supporting Area Classification:

Documents
 Urban
AVENUABLE QUESTIONNAIRE  Rural
This product is an application called Profession:

“Avenuable” where all the events place
 Employed
are listed. The client will just have to put
 Unemployed
the time and date of the event and once  Self Employed
entered, all of the available events place  Student
will appear. The description of the venue
is already indicated like how many people How much money are you willing to spend
can be accommodated, the size of the on renting an event’s place?:
place, the location, images of the place,  20,000 below
the available equipment, the list of foods  21,000 – 40,000
that are being offered, the reviews and  41,000 – 60,000
ratings of past clients, and the price per  61,000 above
hour. The client will have to also indicate
how many hours will he going to use the
PRODUCT VIABILITY
venue.
Questions Always
1. How likely would you use our app if it is
DEMOGRAPHIC available on your device?
2. How often do you rent an event’s place?
Name (Optional): 3. Are you having a hard time finding an
_____________________________________ event’s place?
4. Do you use other online booking
________
application?
Email Address: 5. Do you canvass before renting an
event’s place?
_____________________________________
_______
Age:
LIKELIHOOD OF THE PRODUCT
 15 years old and below
Strongly
 16 – 30 years old Questions
Agree
 31 – 45 years old 1. Do you prefer online booking?
 46 – 60 years old 2. Will you recommend our mobile
 61 years old and above application to others?
3. Do you think our mobile application will
Gender: be useful when finding an event’s
place?
4. Do you think there should be an Email Address:
application where event’s place are _____________________________________
listed and can be reserved right away? _______
5. Do you agree that you’ll be able to find
an event’s place faster when using this Age:
application than in personal?
 Below 18
 18 – 24 years old
 45 years old and above
Gender:
 Female
 Male
Area Classification:
 Urban
 Rural
Profession:
 Employed
iLIGHTS QUESTIONNAIRE  Unemployed
 Self Employed
The iLights is a stage light controller  Student
that is sensor driven whereas the technical
organizers can adjust/control the stage lights Are you fond of high-technology equipment?
by hand gestures or motion. The person
 Yes
controlling wears a ring that could be
 No
detected for the assurance that he/she is the
only who can control the lights. It could be
helpful to the technical organizers to be more
specific to what part of stage light they are
adjusting or controlling.
DEMOGRAPHIC
PRODUCT VIABILITY
Name (Optional):
Questions Always Oft
_____________________________________
1. How frequent do you
________
operate/handle events in a
year?
2. Do you use stage light
controller decks during
events? the event organizers because it can be
3. Are you experiencing attached and detached.
difficulties in controlling and
setting up stage lights?
4. In using controller decks, how
often do you encounter DEMOGRAPHIC
difficulties?
5. Are there any delays in a Name (Optional):
certain event because of _____________________________________
some technical difficulties? ________
Email Address:
_____________________________________
_______
Age:
Strongly
Questions
Agree  20 years old and below
1. Are you interested in
putting up a sensor light?  21 – 35 years old
2. Will it help your event
organizer/tech organizer
to lessen the technical  46 – 60 years old
difficulties occurring  61 years old and above
during events?
3. Would you recommend Gender:
iLights to other
companies?  Female
4. Will it satisfy you and your  Male
guest on how to perform
the iLights? Area Classification:
5. How likely you are going
 Urban
to share iLights to others,
especially for the events?  Rural
Profession:
 Employed
 Unemployed
 Self Employed
 Student

E-SYLA QUESTIONNAIRE Do you think seats are important in an

event?
The use of E-SYLA would be a big help
not just for the event organizers but also to  Yes
the guests for them to be comfortable during  No
an event. This will also minimize the work of
PRODUCT VIABILITY
Questions Always
1. Are you experiencing
difficulties on arranging
chairs?
2. Do you bring extra chairs
compare to the expected no.
of guests?
3. Do you think chairs take too
much space on your vehicle?
4. Did you ever experience lack
of seats for the guest?
5. Do you think of a way how
you can easily set up the
seats?
Strongly
Questions
Agree
1. If we’re going to make the
E-SYLA, would you use it
rather than the usual
seats?
2. Would the E-SYLA help
you to be relaxed or
comfortable during an
event?
3. Would you recommend E-
SYLA to your friends or co-
workers?
4. Does the E-SYLA satisfy
you when you are not in
the mood for an event but
you need to attend?
5. How likely are you going
to patronize the use of E-
SYLA to others?
Comments and Suggestions
Comments and
Chapter Action Taken
Suggestions
Mr. John
Ericson A.
Policarpio
 Change the  Chapter 3  The target market of E-
target market Syla are the event
organizers with no
specific age and
gender.
 Who owns the  Chapter 2  E-syla is a company

product? and a product that
targets customer in the
events side who will be
needing seats for their
guests. It was inspired
from the normal
foldable chair we
always see, we just
added a little twist to
make it more
Dr. Catherine functional and in style
Camposano compared to the
outdated chair. It is
founded by Nicole
Angela Monreal,
Keisha de Guzman,
Elgin Janmil Ferrer ,
Charlyn Pagsinuhin,
Juliane Marie Lecaroz
and Christine Aubrey
Eyac. The product, it's
trademarks, industrial
design, logo and
design have a
copyright. The
company has the right
to decide and change
any of the products
features.
Mr. Virgilio  Give good  Chapter 2  E-syla is more
Dolina reasons for the affordable than the
customer to existing monoblock
choose you over chairs, it does not take
your indirect too much space and it
competitors. is easy to transport.
 Details about  Chapter 1  E-Syla was founded in

company December 2019 by 6
background. proponents which are
De Guzman, K., Eyac,
C. A., Ferrer, E.,
Lecaroz. J., Monreal,
A. N., and Pagsinuhin,
C. from PATTS
College of Aeronautics
in Paranaque City. The
proponents thought
that one of the most
important things that
are needed to be
considered in the
events industry is a
chair. Having the right
style of chair for a
certain event and how
many guests are
invited, so that the
organizers know how
many chairs are
needed for the guests
to be seated. Apart
from that, are the
guests comfortable
with their seats? That
is why the proponents
created E-Syla and
through E-Syla, there
would be no exhausted
organizers nor
uncomfortable guests.
With the use also of E-
Syla, this will minimize
the work of event
organizers because it
is not just an ordinary
chair, it can be
attached and detached
according to the
number of guests the
client wants.
 Total growth size  Chapter 3  In 2018, the DOT

of market launched the MICE
Roadmap 2030, which
plants a more definitive
approach to the
growing industry.
Under the roadmap,
the industry is eyeing
to grow revenues to
P24.4 billion by 2030,
an estimated 430
percent rise from the
P4.6 billion registered
in 2016. In addition,
the roadmap also
targets the gross value
added of MICE
industry to increase to
P1.4 billion by 2030,
from P415.3 million in
2013 and an
improvement of the
average rate in
delegate expenditure
per meeting by 19
percent
 Objective should  Chapter 1  To put up retail stores

me SMART across the country.
Mr. Alvin
Moralde

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E-SYLA

A Business Plan proposal presented to the Tourism

Prof. John Ericson A. Policarpio

Product Profile E-Syla is a type of chair that can be attached or detached

Operations Highlight - The product is being designed and tested to see if it

COMPANY OVERVIEW Objectives

Introduction  To be able to support future

History and Current Status

In December 2019, the entrepreneurs

PRODUCT AND SERVICE Stage of Development

Features Before it narrows down to one, there

E-syla is a company and a product

MARKET AND INDUSTRY Target Market

Since we are the only one who sells this

These are the list of E-syla’s competitors:

● Uratex - they are our biggest

broaden the reach of E-Syla’s target market in their

 Unique selling proposition - Unique

market that targets the event

the customer needs.

To be able to know about

During Christmas season,

-Bank Account -Our mode of payment is

-Sending a Code - We have a code for their

-Search Engine -Being able to appear on

Activities Objectives Budget

Creating Customer Value Marketing Selling

E-SYLAplanned about the suitable designs and

The E-Syla will cater to the event

materials needed for

every employee’s strength and

Area To increase sustainability and

To revamp the features of our

finalize transactions of the

To get tasks done easily and

For the target market to know

Look for a new Target a new set of

To obtain new customers

Features To specify the functions that

To perform the process of

Website and For the customers to know

Growing Sales In order to expand company

Try a different Widening the market

Form a To be able to sell the products

Our objective is for our

BOARD OF BOARD OF BOARD OF BOARD OF

CHIEF FINANCIAL CHIEF OPERATING CHIEF MARKETING

CHIEF TECHNOLOGY CHIEF INFORMATION

Chairman Chief Operating Officer

Angela Nicole Monreal, a BS Tourism Charlyn Pagsinuhin, a BS Tourism

Chief Financing Officer

She is reponsible to check daily Chief Information Officer

Job Description and Job

The chief executive officer’s  Outstanding verbal and written skills,

 Bachelor’s degree or master degree in Chief Finance Officer

Chief Operating Officer Chief Marketing Officer

The chief marketing officer is

The chief technology officer is

Chief Information Officer

The chief information officer’s

A. From common shareholder members:

Name Type of Shareholder Computation of Shares

Name Type of Loan Amount of Contribution

2022 2023 2024