Part 01

How to set up AVANA E-Commerce

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AVANA Webstore
Checklist

1. Setup Shop Information 3. Upload Products

Shop Description Set Product Categories

Address Set Product Variations
if any
Product Link Landing Page
Webstore Set Product Collections
if any
Setup Shipping
Poslaju & Pos International

4. Setup marketing
2. Setup Payment Method
Coupon code for loyal
Add Bank Information
customer and promo
Enable AVAPay
Setup Facebook Pixel
Enable Manual Payment

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5. Channels Setup: Facebook

Link Facebook Page

Enable Facebook Shop/ Pixel

Activate Auto PM Order

Edit Auto PM order messages

6. Channels Setup: Webstore

Webstore Custom URL

Webstore Logo

Webstore Profile Photo

Webstore Slider Photo

Enable Mobile Friendly

Select Theme

Add and fill in Pages

About us
Terms and Conditions
Contact us
Reviews / Testimonies
Video Tutorials

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All contents are copyrighted by The Future Commerce Sdn Bhd.
AVANA Webstore
Best Practice
https://mensfashion.avana.asia/

Webstore Slider Pictures (same size)

Complete Pages information

Product Categories

Product with White Background

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Facebook Page
Best Practice
bit.ly/mensfashioncloset

Facebook Profile Picture –Brand Logo

Cover Photo :-
i) Highlights Branding
ii) Highlights Products
iii) Highlights Promo Campaign

Create Facebook Page @username

Complete Info on Page

Daily Postings
i) Video Awareness
ii) Daily postings

Setup ‘Shop’ Tab

Setup ‘Shop Now’ button to link AVANA Webstore

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All contents are copyrighted by The Future Commerce Sdn Bhd.
Apps to
be installed

AVANA Store Admin:

To manage AVANA E-Commerce Platform with

ease while using mobile phone

Page Manager:

To manage, create and view Facebook post

performance and results from mobile phone

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 Part 02
How to begin international business on Facebook

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Business
manager

1. Go to business.facebook.com

Create Business Manager Account

Create Business Profile

Add Facebook Page

Add Ad Account

Add People

Add Instagram Account

Add AVANA as Admin to monitor progress

2. Manage your business

Creative Hub

Ads Manager

Events Manager

Run report and analytics

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Facebook
Pixel

Set up from AVANA Dashboard

Build Custom Audience using Pixel

Add Facebook Pixel Helper for Google Chrome

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All contents are copyrighted by The Future Commerce Sdn Bhd.
 Part 03
How to find your international customer

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The Audience
Insights Tools

Study Audience Segmentation

Select demographic, interest, etc.

Check audience size, age distribution

Check the most popular categories &

pages for the selected audience

Save desired audience and use in ads campaign

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The Cross Border
Insights Finder

Go to crossborderinsightsfinder.com

Choose current location

Choose your business industry

Choose your campaign objective

Compare Potential Reach

Compare Conversion Index

Compare Cost Index

Compare Competition Index

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The Global
Targeting Tools

When creating an Ad, for Targeting:

Choose Worldwide

Choose a specific Countries

Choose a specific Region

Choose ‘ people who live in this location’

Looking for more customers:

Global Lookalike Audience

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 Part 04
How to drive awareness & sales from international customer

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 Facebook Ads;
New Market Entry Strategy

1 AWARENESS

Reach a wider audience using brand objectives such as “Reach” or “Brand Awareness”
Use video or slideshow to build audiences that you can retarget with performance
campaigns

2 CONSIDERATION/CONVERSION

Retarget audiences who watched videos from brand

campaign(s) using “Conversion” as the objective.

3 CONVERSION (Performance)

Growing your Market Share ( Always On)

Performance Performance –Dynamic

Retargeting
Audience: Lookalike of
purchasers (i.e. people who Audience: Cart-leavers,
are similar to your purchasers) view-content
Objective: Purchase Objective: Purchase

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Apps
to be Installed

Quik:

To create videos with animations,

templates and music

*Search App Tutorial on Youtube

Legend:

To create videos with animations, templates

and music

*Search App Tutorial on Youtube

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Driving Awareness
with Video Ads
step by step

1. Campaign Objective 4. Targeting

Brand Awareness Core Audience

Video Views Worldwide Targeting

2. Placements (Automatic) 5. Creative Formats

Facebook Video Ads

Instagram

Audience Network
6. Measurement

Reach

3. Buying Type Brand Lift

Reach & Frequency

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Drive sales and conversion
for your products
step by step

1. Campaign Objective 4. Targeting

Product Catalog Sales Custom Audiences

Website Conversions

5. Creative Formats

2. Placements (Automatic) Carousel Ads

Facebook

Instagram
6. Measurement
Audience Network
Facebook Ads Reporting

Conversion Lift

3. Buying Type

Auction (optimize for product sales)

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Facebook Ads;

Advertise Through the Funnel - Objective

Brand Awareness Video Views

Cosideration Website Clicks

Purchase Remarkerting for Conversions

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RM500 Budget Estimations
/ Month*
*based on Malaysia Facebook Ads rate

Campaign Budget Estimated Result

RM 300 Reach 45,000

Reach 9,900
RM 100
480 Clicks

Reach 5,100
RM 100 5% - 25
1% - 4

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Facebook Ads;

Advertise Through the Funnel - Objective

Brand Awareness Video Views

Cosideration Website Clicks

Purchase Remarkerting for Conversions

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RM1000 Budget Estimations
/ Month*
*based on Malaysia Facebook Ads rate

Campaign Budget Estimated Result

RM 600 Reach 90,000

Reach 21,000
RM 200
930 Clicks

Reach 6,900
RM 200 5% - 45
1% - 9

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Facebook Ads;
New Market Entry Strategy

Awareness Consideration Conversion

CAMPAIGN Brand Awareness

OBJECTIVE Traffic Conversion
Video Views

PLACEMENTS Automatic Automatic Automatic

TARGETING Core Audience Custom Audience Retargeting

CREATIVE Video Ads Carousel Ads Carousel Ads

FORMATS

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 Facebook Page
& Ads Reporting
Complete the following and submit to Trainers every month.

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 Cross-Border Participant Report

Name :

Facebook Page :

AVANA Webstore :

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 Facebook Page Performance

Month Facebook Facebook Webstore

/ Performance Page Reach Page Engagement Traffic Sales

Month 1

Month 2

Month 3

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Facebook Ads Performance

Brand Awareness
Month Campaign Video Views Campaign Traffic Campaign Conversion Campaign
/ Ads Performance (Total Reach) (Total Video Views) (Total Link Clicks) (Total Purchase)

Month 1

Month 2

Month 3