MYSKILL.

ID

Sales & Marketing

Strategy
Prepared by Zahra Dian
Things to be 01 Target market and customer

considered before 02 Identify SWOT

choosing a
marketing 03 Goals

strategy
04 Budget Marketing

>>>>>>>>>>>>>>>>>>>>>>>>>

05 Competitors
Marketing
Strategy
>>>>>>>>>>
 - Create reels video
Social Media Optimazation - Make a live Instagram with an
inspiring speaker >> yang
didalamnya we can give some
kode diskon to buy our product
-Post the testimonies from the
past customer
- Join the 10.10 dsb trend or give
away product with additional
requirements
Use our email to promotion our
product consistently to the
customer or make a reminder for
the discount (email marketing).
Create some interesting
TikTok videos consistently
to build our brand
awareness
- Build interaction with our
customers that post
content about my skill.id
- Make a discount yang
mempersyaratkan harus
comment in our linked in
so we can build our brand
awareness
Make some events

Create a mini Make a jobfair or Doing Partnership

webinar do a partnership Partnership bersama bem,
Create a mini webinar People who attend to the hima untuk
dengan tema sesuai target jobfair biasanya mereka mempromosikan produk
so we can menarik banyak yang mencari pekerjaan. In kita
audience and di dalamnya that condition, we can
we can promote our promote our product to
product directly to the improve their skills
customer
Directly Where can we get those
contacts?

Chat with Customer database (number of

WA)

Customer Customer Instagram that had

been joined our past event
Linked in orang yang sedang
looking for jobs
Potential customers in the future
(college students or SMA
students) or maybe some
organization
Build an Interesting Chat Flow
Opening:
"Halo Kak *name*!! Salam kenal ya... Aku *name*
dari My Skill.id

Kita apresiasi banget karena kakak kemarin udah

selalu ikutin instagram My Skill.id nih

Kita mau menyampaikan nih bahwa kakak

TERPILIH untuk mendapatkan special discount
dari My Skill.id

Kalau boleh tau kakak paling tertarik dibidang apa

ya (digital marketing/Design grafis/etc)??
 Build an Interesting Chat Flow
*Customer answer the question* (misal: "Wih keren dehh, aku dulu juga pengen
busdev) masuk teknologi informasii"
Lanjut:
"Wah bener banget sih kak emang bidang "Oiya kakak ada linked in kah? Saling
digital marketing menarik banget apalagi connect yuk kak!"
sekarang start up rata-rata pasti
membutuhkan posisi itu itu dan juga bisa *Customer answer the question*
untuk belajar membangun bisnis sendiri juga
ya" "Nah jadi infoin nih kalo kak XX dapat
special discount di produk XX, selamat ya
"Kalau boleh tau sekarang kakak masih
kak"
kuliah kah? dan jurusan apa kak?"
*send template discount to customer dan
*Customer answer the question*
memaparkan benefit2nya*
Recruit the Brand
Ambassadors
We can recruit student ambassadors to help us
promotion our product dan membantu
memperluas pasar
Thank You!
Any idea's?