A

FINAL REPORT

ON

“EXECUTIVE TRAINING”

JAIPUR OFFICE
5th Floor, City Mall, Bhagwandas Road,
M.I. Road, Jaipur

SUBMITTED TO: - SUBMITTED BY:-

Mrs. Shradha Banga Amitesh Vijay
(Faculty Guide) 7nbaw029
Inc Jaipur Inc Alwar
Sip Center- Jaipur
 DECLARATION
I hereby state that this project has been submitted to the ICFAI University, Hyderabad in
partial fulfillment of the requirements of MBA (Master of Business Administration) Program
Class of 2007-09.
This Report has been completed by me with a lot of hard work and with the help of some
reference books & under the guidance of Faculty guide Mrs. Shradha Banga and Company
Guide Mr. Saransh Jain & our college faculty members.
The empirical findings of this report are based on the data collected by me. Any part of
this Report has not been reported or copied from any report of the university.

Place- Jaipur AMITESH VIJAY

7NBAW029

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 CONTENTS
1. ACKNOWLEDGEMENT……………………………………………………4

2. SUMMER INTERNSHIP PROGRAM…………………………………….5

3. OBJECTIVE………………………………………………………………….6

4. COMPANY PROFILE…………………………………………..………….7

5. TASKS/TARGETS ASSIGNED……………………………………………10

6. STRATEGY ADOPTED…………………………………………...……...11

7. ANALYSIS OF PERFORMANCE…………………………………….….13

8. LIMITATIONS/PROBLEMS/CONSTRAINTS…….……………….…..14

9. LEARNING OF THE EXECUTIVE TRANING………………….…...15

10. AWARDS/REWARDS RECEIVED DURING EXECUTIVE TRAINING INCLUDING

STIPEND, INCENTIVES……………………………………….....……16

11. CONCLUSIONS…………………………………………….……….…..17

12. SUGGESTIONS…………………………………………..……………..18

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 ACKNOWLEDGEMENT
This project has given me immense insights about the practical aspect of Share broking industry
and it’s working. I got to learn a lot about the online broking and the way they handle their
clients and projects. This Report also helped me to improve my report making skills and the true
meaning of Broking.

At the outset, I would like to thank India Infoline Ltd. for giving me the opportunity to work on
this project, in an environment which was stimulating and charged with the excitement to do
some thing productive.

I would like to express my sincere gratitude to Mr Priyesh Singhvi (AVP) and Saransh Jain
(Sales Manger), my mentor for his valuable inputs and support through out the project.

Further I express sincere thanks to Mr. Kadam Shah ( Regional Manager, India Infoline Lts.) and
Mrs. Shradha Banga (Faculty Guide, INC Jaipur) for their valuable guidance & constant
encouragement which inspired me to complete this report successfully.

Lastly, I would like to thank all my colleagues in the office who assisted me day in and day out
and made me feel like one of them. It was truly a delightful experience working with all of them.

AMITESH VIJAY
7NBAW029

4
 SUMMER INTERNSHIP PROGRAM
MBA Program (Class of 2009)
FINAL REPORT
SIP Detail
INC Center Alwar

Enrollment No. 7nbaw029

Name Amitesh Vijay

Program MBA

Name Of The Faculty Guide Mrs. Shradha Banga

Name Of The Company India Infoline Pvt. Ltd.

Title Of Executive Training Selling 15 Demat A/C. & Selling Mutual Funds.

Functional Area Sales and Marketing

Address Of The Company Building No 75, Nirlon Complex,

(H.O.) Off Western Express Highway,
Goregaon (East),
Mumbai - 400063
Contact Detail Of Company Tel : +91-22-56489000
( H.O.) Fax : +91-22-26850451
Website: www.indiainfoline.com
Address Of The 5th Floor, City Mall, Bhagwandas Road,
Company(R.O.) M.I. Road, Jaipur

Name Of The Chairman & Mr. Nirmal Jain

Managing Director
Name of the Executive Mr. R.Venkataraman
Director
Name Of The Company Guide Mr. Saransh Jain

Designation Of The Company Sales Manager

Guide
Contact Detail Of The Mob. 9784599840
Company Guide Phone (off.)-91-141-4042474
Email id-saransh.jain@indiainfoline.com
Reporting Date 27th March, 2008

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 OBJECTIVE
Summer internship program is an initiation process to apply the classroom learning’s to real life
situations. It is an attempt to bridge the gap between academic institution and the
corporate world.

It is a platform to take up on the job training and develop a network which will be useful in
enhancing the career prospects.

This training provides exposure to technical skills and helps us to acquire social skills by being in
constant interaction with the professional of other organization.

It provides a platform for developing necessary managerial skills and the attitude and also helps
in analyzing ones strengths and weaknesses in the work environment.

From the Company’s point of view there are also certain objectives:-

They Desire that trainees should work with full enthusiasm, determination & give their
maximum efforts along with complying with the norms & regulations of the
Company

Another objective is not only to generate business but making long term healthy relation with the
clients, doing fair business with all transparency of facts & information.

The Objective Of The Executive Training Is Briefly Discussed Below:-

1) To gain specific tasks experience.

2) Learn Effective Leadership and Management.

3) To undertake assignments/jobs along with the day functions of the company.

4) To gain a deeper understanding of the work, culture, deadlines, pressure etc. of an

organization.

5) To gain a flavor of team work, organizational culture, team dynamics, result orientation,
organizational pressures, complexities in achieving the desired results, etc.

6) Learning through Active Experience.

7) To enhance the Brand Equity and Brand Image in market.

8) To create awareness among the customers about the stock market.

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9) To learn that how to do work in corporate.

COMPANY PROFILE
India Infoline is a Financial Company listed with both the stock exchanges in India viz. the
stock exchange, Mumbai (BSE) and National stock exchange (NSE). It deals various
financial activities such as

• Share Trading
• Securities
• Insurance (life & General)
• Home Loans
• Credit Card
• Mutual Fund etc.
• Commodities.

OUR KEY MILESTONES:

1. Incorporated on October 18, 1995 as Probity Research & Services

2. Launched Internet portal www.indiainfoline.com in May 1999.
3. Commenced distribution of personal financial products like Mutual Fund and RBI
Bonds in April 2000.
4. Launched online trading in shares and securities branded as www.5paise.com in July
2000.
5. Started life insurance agency business December2000 as a Corporate Agent of ICICI
Prudential Life Insurance.
6. Became a depository participant on NSDL in September 2001.
7. Launched stock messaging service in May 2003.
8. Acquired commodities broking license in March 2004.
9. Launched portfolio management services in August 2004.
10. Listed on NSE and BSE on May 17,2005.
11. Acquired NBFC license in May 2005.
12. Acquired 75% stake holding in Moneytree Consultancy services, which is a
distributor of mortgages and other loan products, in October 2005.
13. Acquired 100% equity of Marchmont capital Advisors Pvt.Ltd in December 2005
through which we have ventured into Merchant Banking.
14. Became a depository participant of CDSL in June 2006.
15. Merger of India Infoline Securities Private Limited with India Infoline Limited in
January 2007.
16. Entered into an alliance with Bank of Baroda for Baroda etrading in February 2007.
17. IRDA license for Insurance Broking in April 2007.

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Management team of the company
MR. NIRMAL JAIN

Nirmal Jain is the founder and Chairman of India Infoline Ltd. He holds an MBA degree from
IIM Ahmadabad, and is a Chartered Accountant (All India Rank 2) and a Cost Accountant. He
has had an impeccable professional and academic track record.

MR. R VENKATARAMAN

R Venkataraman is the co-promoter and Executive Director of India Infoline Ltd. He holds
a B. Tech degree in Electronics and Electrical Communications Engineering from IIT
Kharagpur and an MBA degree from IIM Bangalore. He has held senior managerial
positions in various divisions of ICICI Limited,

Transaction charge of capital and derivatives market of the

India Infoline ltd.
THE NEW CHARGE STRUCTURE IS MENTIONED BELOW OF CAPITAL MARKET

CAPITAL MARKET LEVIED ON NEW CHARGES PREVIOUS

CHARGES
Regulatory Charges Delivery /Intraday 0.0044% 0.0035%

Stamp Duty Delivery 0.01% 0.01%

Stamp Duty Intra Day 0.002% 0.0020%

STT Delivery 0.125% 0.125%

STT Intra Day Sell 0.025% 0.025%

Service Tax Brokerage 12.36% 12.36%

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THE NEW CHARGE STRUCTURE IS MENTIONED BELOW OF DERIVATIVE MARKET

Derivatives Levied On New Charges Previous

Charges

STT For Exercise (Premium) 0.125%

STT Intra Day Sell Turnover 0.017% 0.017%

Regulatory Charges-Futures Turnover 0.004% 0.0037%

Stamp Duty- Future Turnover 0.002% 0.002%

Regulatory Charges- Options Premium 0.0579% 0.0517%

Stamp Duty- Future Premium 0.002% 0.002%

Service Tax On Brokerage 12.36% 12.36%

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 TASKS /TARGETS ASSIGNED
SIP Started: 17th March 2008
First 10 to 15 days: Got knowledge about company and prepare 3-c report and SWOT analysis of
the company.

The orientation programme of our summer internship program started in Infoline was 27th of
March 2008.

TARGET: Selling of financial products Demat a/c and Mutual fund Worth Rs. 2240 per
week for India Infoline Ltd., Jaipur.

TASK: Open Demat accounts, Selling Mutual funds, General Insurance and increase infoline’s
customers.

DEMAT:-
De-mat refers to dematerialization. It is essential for those who want to deal in share market or
invest their money in mutual funds. It is just like a pass book in which all credit and debit details
of a client have.
Main requirements/formalities to open Demat account are:
-Demat application Form with 35 signatures of client.
-Self attested copy of PAN CARD
-Bank Statement
-Address Proof
-Margin Money Cheque
-Cancelled Cheque
-Colored Photograph
-Registration charges Rs. 2000/( Through cheque)For Life time fees with get Rs 2000 for
trading.

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 STRATEGY ADOPTED
As we are undertaking our Executive training in India Infoline ltd. which is a world-class
broking house and as we have to deal in Demat a/c, Mutual Funds, General Insurance therefore
we have to adopt certain strategies in order to achieve the targets..

STRATEGIES FOLLOWED IN SELLING DEMAT & MUTUAL FUNDS

 Firstly as it is a matter of investment so I try to find whether the prospective customer is

interested or not, by having a simple conversation with the potential customers through
cold call or market survey.

 Approached all the Potential Markets like:

1. Corporate 2. Doctors

3. Businesses 4. Indian Army

5. Air force 6. Industrial Sector

7. Professionals

 Thereafter if I found them interested I explain them all the plans & policies through Fact
Sheets of various Asset Management Companies and provide them about the knowledge
of best funds running in the market.

 My vision is to provide best value for money to investors through innovative products,
trading/ investment strategies, state of the art technology and personalized service.

 I also provide top quality research and advisory services by showing them the past returns
of various funds through value research sheet.

 Finally I convince them by offering brokerage, which no AMC’S provide.

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Strategies applied for making new customers and searching for new market
segments or potential markets:

1) Word to Mouth publicity

2) Cold calling at various places like shopping malls, market place, cinema halls

3) Through References

4) Through canopies at various places

5) Convinced the walking customers of ATM at Jaipur.

6) Tele Calling and Reminder calls.

7) Through Pamphlet distribution.

8) Arrange Yellow pages for data and start tale calling.

9) Go to field for meeting with client and try to convince him or her.

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 ANALYSIS OF PERFORMANCE
I have achieved almost my targets given to me by the company. The achievements vis-à-vis the
targets per week are as follows:-

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LIMITATION/PROBLEMS/CONSTRAI
NTS
S.No. Week Targets Achieve Targets

1 1st Week Orientation Program Attend the Orientation Program

successfully
2. 2nd Week Sell demat a/c Worth Rs. 3-CReport submitted
2240
3. 3rd Week Sell demat a/c worth Rs. Sold 1 demat a/c worth Rs. 2000/-
2240
4. 4th Week Sell demat a/c worth Rs. Sold 2 demat a/c worth Rs.4000/-
2240
5. 5th Week Sell demat a/c worth Rs. Sold 2 demat a/c worth Rs.4555/-
2240
6. 6th Week Sell demat a/c worth Rs. Sold 1 demat a/c worth Rs.2000 &
2240 Mutual Fund worth Rs. 12000/-
7. 7th Week Sell demat a/c worth Rs. Sold 1 demat a/c worth Rs. 2000/-
2240
8. 8th Week Sell demat a/c worth Rs. Sold 1demat a/c worth Rs.5000/-
2240
9. 9th Week Sell demat a/c worth Rs. Sold 1deamt a/c & Received margin
2240 money worth Rs.100000/-
10. 10th Week Sell demat a/c worth Rs. Sold mutual fund worth Rs. 12000/-
2240
11. 11th Week Sell demat a/c worth Rs. Sold mutual fund worth Rs. 24000/-
2240
12. 12th Week Sell demat a/c worth Rs. Sold 2 demat a/c worth Rs. 4500, &
2240 General Insurance Worth Rs. 950/-
13. 13th Week Sell demat a/c worth Rs. Sold 1 demat a/c worth Rs. 10000/-
2240
14. 14th Week Sell demat a/c worth Rs. Sold 1 demat a/c worth Rs. 10000/-
2240
15. 2 month Gave Turn over approx. 30 lac in
tradning
TOTAL 31360 193005

Lack of knowledge about share market-

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 Even in the current scenario people are not aware what is actually the share market?
Perception regarding share market varies from individual to individual.

Market uncertainty-
There is high fluctuation in the price of share market that is one of such barrier that
makes people not to invest here.

People faced losses-

Many people have faced losses in this financial market so they do not want to go for
further investments here.

Less faith in the company-

People have less faith in the company and have the perception that the company is fake or
they might face some problem regarding trading and billings.

Satisfied with the company in which they are currently working.

∗ This data has been gathered from a small market segment so it can be changed as the sample area
change.
∗ Bank employees may deny to cooperate with us to prepare thesis
∗ Market research may be wrong.

The 5 Words that are very common and occurs when we are in Research of any product and trying to
sell it.

?
W hom
here
hat
hy
hen
I think I will face all these words in my research and selling the product in market. Some of the
Limitations are briefed here that I have faced to selling the products of India Infoline in market.

LEARNING IN THE EXCLUSIVE

TRAINING
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I learnt various things about organization & enriched my knowledge about different aspects of
investments available.

1) Corporate Etiquettes

2) Various Options available for Investment in Demat, mutual funds etc.

3) Role of Demat a/c in Investment Sector.

4) Marketing Strategies adopted by India Infoline Ltd. for promoting the customer for
Investment.

5) CRM (Customer Relationship Management)

6) Different ways & means of convincing customer.

7) Got exposure to corporate culture, professional experience & putting the theoretical
concepts learnt in the classroom for developing managerial skills.

8) I gained a deeper understanding of the work culture, deadlines, pressure etc. & a flavor of
teamwork, organization culture, team dynamics, result orientation, complexities in
achieving the targets.

9) I learned about the mutual funds through the training sessions undergone in various
AMC’S and also got knowledge about their top ranking funds. I learned about the market
with the help of my company guide.

10) I got knowledge about equity market, futures and options, DP services, online trading,
managing the portfolio of the customers, etc.

11) Learnt how to fill the application form.

12) I have been assigned a target to sell Mutual Funds of various AMC’S under
various plans like NFO’S, SIP, Ongoing schemes ,etc.

13) I learn about that what is impotence of General Insurance, how to sell it.

14) I learn that how to operate online equity and F&O market. After that I had given
approx. 30 lac. Turnover. In which a/c open by me.

15) During this SIP I have clear NCFM exam capital market (dealers) module.

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 AWARDS/REWARDS RECEIVED
DURING EXECUTIVE TRAINING
INCLUDING STIPEND, INCENTIVE

1) Appreciated by Company Guide for successfully achieving the target of total 16 weeks.

2) Got letter of Appreciation from the Company Guide

3) Stipend requested send by the branch to the head office in Mumbai, Stipend decided by
H.O, because centerlise system going on in our company.

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 CONCLUSIONS
 We should emphasis on customer satisfaction because retaining a customer is 20
times cheaper than make a new customer so we should try to retain our existing customer
and should try to clear their queries.

 We should not try to cheat our customers we should be ethical on our part because
you can cheat customer only once and when will customer know that someone has
cheated him then it may hamper company’s image.

 We should try to enhancing the Brand Equity and Brand Image of company into
customer’s mind because only company’s good image can attract customers.

 We should analyze competitor’s products first then we should compare it from our
product then try to find positive and negative aspects of our product should emphasis on
positive aspects rather then negative aspects.

 This exercise will give me insight of my abilities like convincing power, communication
style, confidence etc.
 This exercise will give me idea how to manage to achieve targets.
 To have better insight of Company working style and management.
 Through the achievements made by me in the training tenure that strengthen on my belief
and passion to do my level best in this organization.
 It is the learning process which is oriented towards our final placement.
 At last I can say that SIP is a better way to know yourself as well as the corporate
etiquettes.
 There is a big difference between class room learning & practical learning

 During SIP we have chance to apply our theoretical knowledge in practical field.

 Learn to know corporate environment

 Increase knowledge about recent market scenario

 Got knowledge about finance sector.

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 SUGGESTIONS
The people have proposed a number of recommendations to improve the product of India
Infoline limited. Though the present product caters to the interests of its customers to a certain
extents, it could attract more if the proposed suggestions are taken into account.
Some of the most feasible suggestions are given below:
1) The brokerage charges should be made at par with other competitors.
2) The documentation process should be made a bit easy, so that the account can be opened
without much difficulty.
3) The working of back office is very slow, due to which account opening time takes too
much time, This service should be made fast.
4) The company should make their approach more efficient. the executives should
be trained very well for at least a week and in the beginning, before
Independently going to any customer the executives should go with their team leaders.

This could not be give effective advertisement in print & electronic media. So general public
don’t involve in this company because they don’t know about company.

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