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What is Ambisyon Natin 2040?

• Collective long-term vision and aspirations of the Filipino
people for themselves and for the country for the next
25 years
• It describes the kind of life the people want to live, as
well as how the country will look like by 2040.
• Anchor for development planning across at least four
administrations.
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How did NEDA come up with Ambisyon Natin
2040? What was the process behind it?
1. Advisory Committee
• composed of representatives from the government, private sector, the academe, and
civil society guided the overall implementation of the visioning exercise

2. Public consultations
• 42 FGDs with marginalized groups
• National Survey (n=10,000; PSRC)

3. Technical studies
• Thematic study team organized

4. Communication & advocacy

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• Online social media engagement
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Matatag, maginhawa at panatag na buhay
para sa lahat
 Widely-shared common vision for
self and for the country
 Motivation for aspirations is
family
 A comfortable life with the family,
free of hardship and worry
 Families create vibrant and
resilient communities
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 3.9%
Life of the rich

16.9%
Affluent life

An overwhelming majority of
Filipinos aspire for a simple and 79.2%
comfortable life… Simple &
comfortable life

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What is a simple & comfortable life?

73%
Earning enough

62% 30%
Own at least
one car 73% Business
owner
All children are
college-educated

61% 30%
Have enough money Relax with family
for day-to-day needs and friends

61% 21%
Own a medium-sized Able to take occasional
home trips around the country
What is a simple & comfortable life?

P 120,000
Gross Monthly Income

5,000 25,000
Own one car
10,000 Income Tax
All children are
college-educated

40,000 4,000
Have enough money Relax with family
for day-to-day needs and friends

30,000 6,000
Own a medium-sized Able to take occasional
home trips around the country
 Secure income from
Desired Occupation a decent job

Good salary (enough

wages, paid regularly),
47% 22% 20% having a business with
Employer in own family- Self-employed good revenue
Work for private
operated farm or without any paid establishment
business employee
Benefits and incentives
(insurance, retirement)

20% 18% 13%

Work for government Work with pay in own Work for private
or government family-operated farm household Job stability or security
corporation or business

9
 Preferred Work Location

want to work in a want to work

want to live within big city but go and live outside
the same city that home outside the the city
they work in city

79% 14% 7%

10
Most respondents choose to live in houses with large lots,
yet majority prefer to live in cities
Preferred community to live in

29%
73% 14% prefer to live in a small
selected the small chose the big house city in the province
house with a big lot with a small lot

30%
prefer to live in a big
city like Manila

30%
prefer to live in the
town center in the
11 province
FINANCES
 Enough for day-to-day needs (61%)
 With savings for unexpected expenses
(28%)
 Unexpected expenses due to sudden
illness, natural hazards and man-made
calamities
 Savings will also be used to buy car,
build house, support retirement
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Filipinos want to be mobile
Preferred Mode of Transport

77% 23%
Own car/vehicle Good public transportation

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Filipinos want to be mobile
• Mobility in day-to-day living and for leisure is important to Filipinos
• Car-ownership is part of many families’ vision of their future
• Traveling within the country and to other countries is the most-frequently cited
leisure activity
• Ordinary people’s measure of their own success is the degree to which they
are able to afford travel for themselves and their families

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 Vision of Filipinos for Self
“In 2040, we will all enjoy a stable and comfortable
lifestyle, secure in the knowledge that we have enough
for our daily needs and unexpected expenses, that we
can plan and prepare for our own and our children’s
future. Our family lives together in a place of our own,
yet we have the freedom to go where we desire,
protected and enabled by a clean, efficient, and fair
government."
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Clean, efficient, and service-oriented Government

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Eradication of corruption is the most important aspect of
government service that should be addressed
Eradication of Corruption 82 16 1
1

Fair enforcement of the law 76 22 2

Fast and easy processes 74 24 2

Order and Safety in the … 72 26 2

1

Fast response towards… 72 25 2

1

Enough avenues to be able … 69 28 2

1

Definitely important Slightly important

Slightly not important Definitely not important

Base: Total Interviews unwtd/wtd (10000/10000)

Hunger, local employment and poverty are the main
economic issues that should be addressed

No one is hungry 64
All Filipinos have a chance for … 51
No one is poor 50
Everyone can go to college 38
Everyone can get treatment when sick 36
All Filipino families have their own house 36
Everyone has modern lifestyle 17
The country is a world leader in … 10
I have here statements that people say are important for our economy). Which of the following is the most important condition the
country should attain in the year 2040 (RANK 1)? Which is the second most important (RANK 2)? Which is the third most important
(RANKTotal
Base: 3)? Interviews unwtd/wtd (10000/10000)
 Vision of Filipinos for Country

“The Philippines shall be a country where all citizens are

free from hunger and poverty, have equal opportunities,
enabled by fair and just society that is governed with order
and unity. A nation where families live together, thriving in
vibrant, culturally diverse, and resilient communities.”

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 How do we achieve the vision?
• A responsive, adaptive, resilient, and inclusive economy driven
by productivity growth to create more and better quality jobs
• Productivity growth and resiliency can happen with:
1. Competitive enterprises generating high quality jobs
2. Agile and nimble high-quality workforce
3. Healthy society with social protection
4. Citizen-centered, responsive, and accountable government
5. Efficiently managed natural resource and environment
Efficiently managed natural resources and environment

• A competitive, sustainable, low-carbon power mix and

transmission system that meets energy needs and
security for all
• Natural resources sustainably and responsibly used for
development
• Resilient communities protected from risks arising from
natural hazards and climate change.
A people-centered vision leads to people-
centered policies

1st Medium- 2nd Medium-

Term Plan Term Plan
Vision 3rd Medium- 4th Medium-
Term Plan Term Plan
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