Professional Documents
Culture Documents
Introduction To Marketing
Introduction To Marketing
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● Marketing has helped introduce and gain
acceptance of new products that have eased or
enriched people’s lives.
● It can inspire enhancements in existing
products as marketers innovate to improve
their position in the marketplace.
● Successful marketing builds demand for
products and services, which, in turn, creates
jobs.
The Broader Role of Marketing
“
The “What”
Marketing: meeting needs
pro tably.
Marketing Management: the art
and science of choosing target
markets and getting, keeping, and
growing customers through
creating, delivering, and
communicating superior customer
value.
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What is being Marketed?
✶ Goods ✶ Places
✶ Services ✶ Properties
✶ Experiences ✶ Organizations
✶ Events ✶ Information
✶ Persons ✶ Ideas
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Demand States
1. Marketplaces
2. Marketspaces
3. Metamarket
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