1. Gender 2.Age 3.

Education
M F <15 16-25 26-35 >36 <SSLC PUC UG PG
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1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
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 1. Gender
M F
 4. Occupation 5.Income 6. Marital status
Student Business Employee HW 10Kto20K 2K1-30K 31K-40K 41K-50K >50 Married
1 1 1
1 1 1
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1 1 1
1 1
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1 1
1 1
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6. Marital status
Unmarried

1
1
1
 8.RANKING
7. Eating of cadbury Plain chocolate White nuts With fruit
Yes No 1 2 3 4 5 1 2 3 4 5 1 2 3
1 1 1 1
1 1 1 1
1 1 1 1
1

1 1 1 1
1
1 1 1
1 1 1 1
1 1 1 1
8.RANKING
With fruit With fruit & nuts With caramel
4 5 1 2 3 4 5 1 2 3 4 5
1 1
1 1
1 1

1 1

1 1
1 1
1 1
 9.RANKING
HARD NUTTIES CRUNCHY CHEW
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1 1 1 1
1 1 1 1
1 1 1 1

1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
 DAIRY MILK 5 STAR
1 2 3 4 5 1 2 3 4
1 1
1 1
1 1

1 1
1 1
1 1
1 1
 CADBURY
PERK CELEBRATIONS
5 1 2 3 4 5 1 2 3 4
1 1
1
1 1

1 1
1
1 1
1 1
 10.RANKING

ONS TEMPTATION KIT KAT

5 1 2 3 4 5 1 2 3 4
1 1
1 1 1
1 1

1 1
1 1 1
1 1
1 1
 NESTLE
MUNCH MILKY BAR
5 1 2 3 4 5 1 2 3 4
1 1
1 1
1 1

1 1
1 1
1 1
1 1
R BAR-ONE MILK CHOCOLATE
5 1 2 3 4 5 1 2 3 4
1 1
1
1

1
1
1
1
LATE
5

1
1

1
1
1
1
 FLAVOUR/TASTE PRICE
1 2 3 4 5 1 2 3 4
1 1
1 1
1 1
1 1

1 1
1 1
1 1
 11. RATING
QUALITY PACKAGING
5 1 2 3 4 5 1 2 3 4
1 1
1 1
1 1
1 1

1 1
1 1
1 1
G BRAND QUANTITY
5 1 2 3 4 5 1 2 3 4
1 1
1 1
1 1
1 1

1 1
1 1
1 1
Y
5
 FLAVOUR/TASTE PRICE
1 2 3 4 5 1 2 3 4
1 1
1 1
1 1
1 1

1 1
1 1
1 1
 12. RATING
QUALITY PACKAGING
5 1 2 3 4 5 1 2 3 4
1 1
1 1
1 1
1 1

1 1
1 1
1 1
G SHAPE QUANTITY
5 1 2 3 4 5 1 2 3 4
1 1
1 1
1 1
1 1

1 1
1 1
1 1
Y
5
ATTRACTIVE DISPLAY INSIDE STORE ADVERTISEMENT
1 2 3 4 5 1 2 3 4
1 1
1 1
1 1

1 1

1 1
1 1
1 1
 13.RANKING
ENT SUGGESTIONS FROM FRIENDS BRAND AMBASSADORS
5 1 2 3 4 5 1 2 3 4
1 1
1
1 1

1 1

1 1
1 1
1 1
ADORS INGREDIENTS
5 1 2 3 4 5
1
1 1
1

1
1
1
 14.RANKING
TELIVISION NEWS PAPERS BROCHURS
1 2 3 4 1 2 3 4 1
1 1
1 1
1 1

1 1

1 1
1 1
1 1
ANKING
BROCHURS DISPLAY
2 3 4 1 2 3 4
1
1 1
1 1

1 1

1 1
1 1
1 1
 15.RECALL ADVT 16.Puchase chocolate form
YES NO Bottles Cold storage Special box Malls
1 1
1 1
1 1
1 1

1 1
1 1
1 1
 16.RANKING
FREE GIFTS PRICE OFFER COUPONS
1 2 3 4 1 2 3 4 1
1 1
1 1
1 1

1 1

1 1
1 1
1 1
ANKING
COUPONS EXTRA QUANTITY
2 3 4 1 2 3 4
1 1
1 1
1 1

1 1

1 1
1 1
1 1
 Q.11 17.PURCHASE
WHERE DO YOU PURCHASE CHOCOLET FROM ? Daily Weekly Monthly
1 2 3 4 1
1
1

1
1
1
17.PURCHASE 18.BRAND IS NOT AVAILABLE
Quaterly Postpone Switch other brand Go to the other shop
1
1
1

1
1
1
Q.20
1 2 3 4 5
1
1
1

1
1
1
 21.BRANDS
Nestle Hersheys Kinder Mars