BAPUJI INSTITUTE OF ENGINEERING AND TECHNOLOGY

MBA PROGRAMME
DAVANGERE,KARNATAKA-577004

Subject: Research Methodology

Topic: Cadbury Chocolates

Submitted By Submitted To

Akshatha B B Dr. Prakash S Alalageri

Darshan Rao N
Drusti M S
Girishgowda M Doddamani
Management Problem
How to increase their sales against competitors.

Research Problem/ Questions

1.What are the consumers view towards the Cadbury chocolate?
2.What are the customers taste and preference towards Cadbury?
3.What are the sales strategy of the different competitors in the chocolate industry?
4.Which promotion scheme is more effective?
5.What is the satisfaction level of customer about Cadbury product?

Research objectives
1.To know the consumers view towards the Cadbury chocolate.
2.To study the customer taste and preference towards Cadbury.
3.To find the sales strategy of the different competitors in the chocolate industry.
4.To find promotion scheme is more effective.
5.To know the satisfaction level of customer about Cadbury product.