Observational Research in Business Marketing

INTRODUCTION

In the City of Dumaguete, a business has been established for more than 12 years. This business named
SureTech Enterprises, owned by Mr. and Ms. Luno. It is located 138 Dr. V. Locsin st. near Asian College.
The name of the business is inspired by Mr. Luno who thinks himself as a sure technician. They provide
services for students like photocopying and printing. They are well known for excellent and fast services.
They established the business because of the need of the students and the fact that Mr. Luno is a
technician. The business has been standing since 2005 and slowly expanding to create better services for
students. Since then, the business has been consistently producing good results and ensuring that they
satisfy the need of the students.
Research Content

SureTech Enterprises Opens early to start their services. They have 3 employees who are well trained to
satisfy the needs of the customers. The business is located near the school that’s why their business is
attracting students. They are fast in giving their service and very productive in their work. They also have
tarpaulins and posters to advertise their business. They will make sure that you are satisfied and served
well. In terms of problems in the business, like damage of an equipment or computers, Mr. Luno is a
technician, he can solved or repair the damages immediately.

Conclusion

I can say that SureTech Enterprises is an ideal business because of the services they provide for the
customers and their positivity towards business. They have use different kinds of strategy to care the
needs of the customers. Making your talent into an oppurtunity to open up a business that similar to
your skilss and expertise is a good idea. Problens or the struglgles thag you encpunter can really help
you to expand your business and plan business perfectly. As you gain customer, demand are high and
remember owning a business is a learning process.