RESTAURANT CAFE’ AND

BAKERY MARKETING
PLAN
POWER SWEETS AND CAFÉ
 TABLE OF CONTENTS

Executive Summary ……………………………………………………………… 3

Current Marketing Situation …………………………………………………..... 4
Opportunities and Issues Analysis ……………………………………………... 5
Objectives …………………………………………………………………………. 6
Marketing Strategy ……………..................................................................... 7
Action Program …………………………………………………………………... 8
Projected Profit and Loss Statement ………………………………............... 9
Controls ………………………………………………………………………........ 10
EXECUTIVE SUMMARY
 CURRENT MARKETING SITUATION

Power Sweets and Café has just started business, and marketing is essential to its success
and future income. The Café offers a place for people who are couples can relax their mind
and enjoy time together. Power Sweets and Café uses sweet drinks and baked goods to give
good time to the couples.
 OPPORTUNITIES AND ISSUES
ANALYSIS
OPPORTUNITY
• Population Growth
• Healthier and organic ingredients
• Offering delivery services and takeout or setting up drive through to meet the needs of
people.
THREATS
• Health conscious people refraining from sweets
• Other competitors also offering similar products at similar quality and price.
 OBJECTIVES

• To develop brand awareness slowly or monthly to increase new customers.

• To develop awareness in conversation process and needs of customers.
• To satisfy the customers and build strong name in the customers mind.
 MARKETING STRATEGY

Create a Have a Give

Offer free
Make a customer social coupons
delivery
website loyalty media and
services
program presence. discounts
 ACTION PROGRAMS

Power sweets and Café, is an establishment that primarily serves related coffee drinks like
latte, cappuccino, espresso, frape and etc. We also offered light snacks like donuts, clubhouse,
sandwiches, muffins and other pastries. Our pastries and sandwiches are made with high
quality because the ingredients are coming from across the country. Compared to others café
we offer al the goodness and deliciousness of our products will satisfy you, in order to achieve
this together with the objectives of our company we will sell our products and services at a
lower and affordable price.
We will conduct a survey to different consumers enable for us to meet their wants and
needs, their suggestion and etc. In order for us to create an interaction consumers and
employees.
PROJECTED PROFIT AND LOSS
STATEMENT
CONTROLS
Monitor
Target Market
Customer
Sales
Feedback

Budgeting and
Market Share
Monitoring
Milestone
Spending
 MEMBERS

• Caryl Ann Aladad

• Denver Carriaga
• Yna Rystel Amor
• Karylle Almadro
• Maycris Badal
• Archan Solibio
• Kieth Dique