LOVELY PROFESSIONAL UNIVERSITY

Annexure-V- Cover Page for Academic Tasks

Mittal School of Business Faculty of Marketing
Course Code: MKTM503 Course Title: MARKETING MANAGEMENT 1

Course Instructor: Dr. Muramalla Venkata Section: Q2155

Assignment Task No.: 01 Academic Task Title: Amazon’s marketing Analysis

Date of Allotment: 16th September 2021 Date of submission: 10th October 2021

Student’s Roll no: RQ2155A02 Student’s Reg. no: 12102780

Evaluation Parameters:
• Analysis of market orientation of organization - 5 marks
• Environmental Analysis of organization - 10 marks
• Competition Analysis - 5 marks
• Identification of value addition activities - 10 marks

Purpose: To make student analyze the changes happening in dynamic marketing environment and evaluate their
implications on marketers.

Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other students work or from any
other source except where due acknowledgement is made explicitly in the text, nor has any part been written for
me by any other person.

Student’s Signature:

Evaluator’s Comments (For Instructor’s use only)

General Observation Suggestions for Improvement Best part of the assignment

Evaluator’s Signature and Date:

Marks Obtained: ____________________ Max. Marks: _____________________