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Annexure-V- Cover Page for Academic Tasks

Mittal School of Business Faculty of Marketing

Course Code: MKTM503 Course Title: MARKETING MANAGEMENT 1

Course Instructor: Dr. Muramalla Venkata Section: Q2155

Assignment Task No.: 01 Academic Task Title: Milton marketing Analysis

Date of Allotment: 16th September 2021 Date of submission: 10th October 2021

Student’s Roll no: RQ2155A04 Student’s Reg. no: 12103524

Evaluation Parameters:
 Analysis of market orientation of organization - 5 marks
 Environmental Analysis of organization - 10 marks
 Competition Analysis - 5 marks
 Identification of value addition activities - 10 marks

Purpose: To make student analyze the changes happening in dynamic marketing environment and
evaluate their implications on marketers.

Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other students work or from
any other source except where due acknowledgement is made explicitly in the text, nor has any part been
written for me by any other person.

Student’s Signature:

Evaluator’ s Comments (For Instructor’s use only)

General Observation Suggestions for Improvement Best part of the assignment

Evaluator’sSignature and Date:

Marks Obtained: Max. Marks:

 Introduction

The organization was set up in 1972 and presented as an association firm. It has an
assembling unit at Sanaswadi close to Pune. In 1992, Milton Plastics was changed
over into a public restricted organization. After in some cases, it likewise dispatched
the child care item range. The organization went into a joint endeavor with Hong
Kong-based Electricals and Electronics to dispatch electric apparatuses. In 1999, the
organization has presented new scopes of houseware items.

Milton is one of the leading dealers and manufacturers of houseware products in the
country. Claro, Treo, Spotzero, along with Milton belongs to the Hamilton Group of
companies. They believe in Change, Innovation and Evolution in whatever they do.

Milton started as a partnership firm and manufactured the range of plastic household
and other items. The company has six associated industrial units with substantial
plasticizing capacity that work for Milton Plastics. They added a tagline for their
brand ‘Aao Kuch Naya Sochte Hain’.

One of the most innovative thinking of Milton is to use battery to heat the food.

• Hot food is delicious.

• Weather cuts down the temperature of food.

• Microwaves, sun oriented cooker and wired electric lunch box require power
supply.

• Microwaves are non-compact.

• Power supply isn't accessible all over the place.

• No one jumps at the chance to eat food which isn't warm!

• Homemade food is awesome!

• People need to devour unhygienic food while voyaging.

• How would we be able to discover electric fitting focuses while voyaging?

Analysis of market orientation of Milton
Milton primarily follow the product orientation to satisfy the customer needs.

Product orientation

Milton as product oriented company put in maximum effort on producing quality

product and fixing them at the right price so that consumer differentiates the
company's products and purchase it.

Milton is a producer of plastic family things, vacuum carafes, protected thermocare

things, fitments, and parts of the auto business and different designing items that are
produced using plastics. It additionally fabricates child care items named Funny
Bunny Baby Care items, which incorporates close around 36 child care items. The
item scope of the organization likewise incorporates dishes and chinaware items.
Under the joint endeavor with Hong-Kong, they dispatched some homegrown
apparatuses like hand blenders, sandwich toaster ovens, hair dryers and then some.
They had new dispatches of family items specifically Non-stick product, Water
Purification System, Microwavable Containers of different sizes, water cleaning
framework, Pet Bottles or Jars of various sizes and shapes, Soft Thermoware items,
Glass based Dinnerware or Teaware items.

They also believe in promoting there product to reach the customer.

The brand utilized TVC, Social media, print media and YouTube channel to advance
the items through advertisements. It generally utilizes little stories for
advertisements, which can draw in individuals and furthermore engaging.

Milton Campaign

Milton consistently contributes on connecting with and engaging efforts. The

missions are as per the following;

"Leak Lock Steel Tiffin"

Milton has delivered a TVC for its new item "leak Lock Steel Tiffin". This mission
was India's first TVC shot on an iPhone and is a piece of "Kuch Naya Sochte Hain"
thought about the item. It is conceptualized as a film that portrays the everyday
schedule excursion of the tiffin from home to office in ordinary city life. The brand
increases the expectation of development higher by carrying out sealed innovation in
the steel tiffin. This mission zeroed in on the correspondence of individuals with this
center item advantages and ready to take the watchers on an excursion that is both
drawing in and engaging.
Environmental analysis of Milton
SWOT Analysis

The SWOT analysis is an indispensable vital arranging instrument which can be

utilized by Milton to do situational investigation of the organization.

Strength

Milton is one of the main companies in the business and the qualities contributing
behind it are given underneath:

Wonderful execution in new business sectors: Milton has acquired mastery at

entering in new business sectors and making achievement. The extension assists
organization with securing piece of the pie and ability at entering in the new business
sectors. The extension has even aided organization in creating new income stream
and broadening the financial cycle hazard in the market where it works.

Significant degree of consumer loyalty: Milton has been fruitful in accomplishing

more elevated level of consumer loyalty with the assistance of client relationship the
executives division.

Predictable providers: Milton has a vigorous base of solid provider of unrefined

substance which empowers the organization to beat inventory network bottlenecks.

Weakness

Day's stock is higher than the contenders: It makes Milton to raise more money to
put resources into the channel. It impacts long haul development of the organization.

Interest in the innovative work: Milton is spending better than expected on the
innovative work still it has not had the option to contend with the main organizations
in the terms of advancement.

Opportunities

The most recent patterns in the shopper conduct open new market for the Milton. It
offers incredible freedom to the organization to develop new income streams and
grow new item arrangements.

Separated valuing procedure: The new innovation offers organization to rehearse

separated evaluating methodology in the new market. It is useful to the organization
in keeping up with faithful clients by offering extraordinary assistance.

Clients from online channel: The organization has put tremendous cash into the web-
based stage in the course of recent years. Such venture has opened new deals channel
for the Milton. It is normal that organization can use this chance by knowing client
better and serving their requirements properly.

Threat

The interest of the great beneficial items is occasional in nature. Any impossible
occurrence in the pinnacle season can influence the benefit of the organization.

More capacity to the neighborhood wholesalers: More solidarity to the nearby

merchants presents a danger in a portion of the business sectors. The opposition pays
higher edge to the neighborhood wholesalers.

Shifting shopper conduct: The differing conduct of the customers from the web-
based channel can make danger the current actual framework driven by the
production network model.

Milton works in different nations so it is presented to the money changes explicitly

the unpredictable political environment in different business sectors across globe.

Micro Environment
Economy

The country needs greater speculation for the less import inclinations. It makes
prospect for the Milton to build up business in India. The nation had financial
development of 3.1% in 2017 which is very strong. The extension in every one of the
areas adds to the economy. The Indian government adds to the financial development
which is conceivable by the business extension.

Socio-cultural

India is the country which highly believe in tradition. Milton to extend its market.
The expectation for everyday comforts here is likewise one of the greatest on the
planet and the purchasers are confident with regards to the manageability. The
shoppers consistently request top notch items and administrations alongside the after
deal client care. The pattern of the internet shopping is likewise developing as
youthful clients for the most part prefer to shop on the web.
Technology

The innovation plays significant part to play in the Indian economy. Both public and
private interests in the Indian innovation industry are developing rapidly. Extra
political, financial and social dependability has made nation engaging for the
business. Milton has different development possibilities in the country which offers a
great deal of freedoms to the organization. For the business extension in India.

Political

Indian law ensures explicit privileges of the representatives. There are likewise least
principles which Milton is needed to withstand. The separation based on sexual
orientation, race, nationality, age and different grounds is completely restricted in the
country.

Competition Analysis

The competition arises the opportunities for the growth.  It helps to find
opportunities to innovate products and services compared to the competitors.
About 26.16 percent of the Indian population fell into the 0-14 year category, 67.27
percent into the 15-64 age group and company cover all the age group.

Milton biggest competitor is Tupperware.

The two major giants in plastic market. Put well into R&D and make excellent and
solid items. In the event that they have items in your classification, you ordinarily
cant turn out badly with them. Tupperware is international company which provide
standard quality product known for defining the industry and to become household
brand. They began extraordinary, turned into a family brand, and found in countless
stores. In any case, throughout the long term, their solidarity/quality has declined
consistently to the point that I'd actually be hesitant to deal with their items. Its
standard quality be that as it may, and there are thousands if not more who are
extremely content with their buys. They are for the most part at a take of an
arrangement as far as extremely forceful valuing and you can get them for cheap.
Both of them use the best quality plastic which is safe to use and recycle.

Type of plastic both company use in their product

Type 1: Polyethylene Terephthalate - Do Not Reuse

You regularly discover Type 1 plastic in bottles for juices, salad dressing, water,
vegetable oil and mouthwash. Peanut butter and pickle shakes frequently contain
type 1 plastic also.

Type 2: High-Density Polyethylene - Safe

Milk compartments, cleanser bottles, cooler sacks and plastic staple packs regularly
contain high-thickness polyethylene, a generally hardened plastic.

Type 3: Polyvinyl Chloride - Contains Phthalates

Polyvinyl chloride contains phthalates that can cause regenerative issues in creatures
and people. Type 3 plastic can be plasticized or unplasticized; the previous is clear
and adaptable, the last is more unbending.

Type 4: Low-Density Polyethylene - Safe

Frozen food sources bundling and sauce press bottles frequently contain Type 4
plastic since it is adaptable and impervious to solvents.

Type 5: Polypropylene - Safe

Polypropylene compartments don't filter destructive synthetics into food sources or

fluids. They regularly contain yogurt, medication, beverages, ketchup and drugs.

So, both company use the best material which is safe for everyone mainly their
product is used by the age group of 1-16 years. Tupperware has the strong future in
Indian market but they have to cut down the price which can be difficult for
international company but they are still showing good performance in Indian market.

Identification of value addition activities of Milton

Milton consistently centered around to make hygienic and simple to deal with items.
The brand is as making new items for customers with the goal that they can lead
their day to day routine easily. The house ware results of Milton permit appreciating
custom made food anyplace. The missions of this brand consistently center around
correspondence. They generally make their missions imaginative and appealing so
that individuals should track down the lesson of the advertisement so intriguing.
Milton brings a love of school day tiffin dinners and helps you to remember the day
by day office quarrels for hot food from partners' lunch boxes.

It summons recollections of so many houseware items that give an advantageous life.

The nature of the items has made a significant standing on the lookout. Milton items
go through the lab test so that individuals can utilize them with no concern; they
ensure that the item won't ever let them down. The brand said that when genuine is
so extreme then they ensure that their items are considerably harder. As such, they
are the creators of progress, development, and advancement.

The brand formed 100 crores for their 250 dish sets item's division. With their new
showcasing drives, they accomplished a 30% portion of the overall industry in the
dishes fragment. In the segment of thermocare items, the organization wishes to
develop the piece of the pie up to 20% inside a year and furthermore wishing to
develop the general deals turnover which is more than Rs. 250 crore.