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  • MKTM503 Market Targeting & Positioning: Learning Outcome: Students Will Be Able To Develop A Positioning Strategy

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    Bikram Roy
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    3 views31 pages

    MKTM503 Market Targeting & Positioning: Learning Outcome: Students Will Be Able To Develop A Positioning Strategy

    Uploaded by

    Bikram Roy

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 31

    MKTM503

    Market Targeting & Positioning

    Learning Outcome: Students will be able to


    develop a positioning strategy
    What is the target market?
    News Article
    Disney World’s target market is
    primarily…….
    A) Parents
    B) Children
    C) s
    D) All the above
    What is positioning?
    Market Positioning refers to the ability to influence consumer
    perception.

    Positioning defines where your product (item or service)


    stands in relation to others offering similar products and
    services in the marketplace as well as the mind of the
    consumer.

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