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Carlos Serrao
ISCTE/Adetti,DCTI, Ed. ISCTE – Av. Das Forças Armadas,Lisbon, Portugal
Email: carlos.serrao@iscte.pt
Keywords: Electronic Payment Systems, Electronic Commerce, Credit cards, Electronic Cash
Abstract: Electronic Commerce is playing a growing importance on modern Economy since it provides a commodity
way for consumers to acquire goods and services through electronic means – Internet and the WWW are the
most important. However, this new way of trade raises important problems on the way payments are being
made, and trust is one of the most important one. This paper starts by presenting some of the complexities
related to Electronic Commerce payments in this New Economy, both on a consumer and seller perspective.
Next, differences between the traditional and electronic payment systems are identified and how they both
deal with the identified complexities. Electronic payment systems (EPS) are then identified referring the
advantages presented to Electronic Commerce. Finally, a comparative EPS table is presented identifying
strong and week points on each of the EPS and conclusions are drawn from this.
Complexities of e-payments
The importance of trust in e-commerce
Electronic payments aren’t as straight forward
Trust is a factor that has always played an as they seem. They involve issues that need to be
essential role in all types of business. As a addressed: these issues are technical, juridical and
fundamental precursor to commerce, trust is ethical. The crucial issue in electronic commerce
embodied in all market structures and processes. revolves around how consumers will pay businesses
Electronic commerce, however, has dramatically online for various products and services.
changed both those structures and processes, and Electronic commerce requires that payment
Trust itself is also being transformed. methods a) are widely used by consumers and
Trust impact is transforming the emerging new accepted by merchants, b) be real time transactions
marketplace, the companies are redefining them for and c) provide support for micro-payments [5].
the new market, and Trust is being transformed in Widespread acceptance is quite important in
electronic commerce. Trust strategies are defining this new global market. Physical boundaries are
new business models. continuously disappearing and consequently also
The emergence of electronic commerce has currencies differences tend to vanish from
launched both enterprises and society into a new era electronic transactions. Customers must adopt and
of business and the effects of such are being felt all use simple payment methods that allow them to buy
across the spectrum. Disintermediation and everything from every shop in the world. Also
restructuring is affecting companies, competitors companies, willing to establish electronic relations
are reevaluating relationships and consumers are with other companies allover the world must be
becoming more empowered in the marketplace. prepared to accept all types of electronic financial
These changes shook the frameworks upon payment mechanisms [6]. These must be real time
which business has traditionally understood itself transactions with a reduced transaction costs with
and conducted market activity. Buyer and seller support to anonymity and micro-payments. Micro-
relationships are being radically redefined, payments are another aspect that makes electronic
including the way payments are performed and payments a difficult issue [5]. Most of the
processed. New rules of trade are evolving and new transactions have an associated cost that most of the
business models thriving. times are bigger then the payment itself. This is due
Visible changes are at work in the electronic to financial institutions that normally charge some
market, and the underlying implicit rules under percentage value over the transaction (VISA
which business is conducted are also being normally charges 3% of the total value of the
discarded and created new ones. One of the most transaction).
important and implicit in the market is Trust, which Electronic transactions presuppose that they are
is embodied in all market structures and processes. processed electronically and therefore almost
As market structures and processes evolve rapidly immediately or even in real time. This will imply
in electronic commerce, the underlying legacy that merchants, companies and financial institutions
Trust mechanisms become ineffective. The absence must own the necessary technological infrastructure
of a consensus on how Trust is established in prepared for online transactions. Also, with such a
electronic commerce is one of the most significant large volume of transactions being processed
inhibitors to its further deployment and electronically important security risks raises.
implementation [4]. Security is an important factor in electronic
Commercial frameworks have always included payments and represents the most enabler aspect of
both implicit and explicit elements which establis h trust. Security normally involves:
an acceptable environment in which business
transactions can take place at an acceptable level of • Information Confidentiality: refers to the
risk. The advent of the Internet and electronic assurance of the client (the person who buys a
commerce, changed the pace and scale of product or service electronically through the
Internet) that his payment information will payment products before they are
only be accessed by its intended recipient perfected create an environment that
(normally the e-commerce virtual shop). makes both businesses and consumers
Confidential information should not be wary;
intercepted or deviated by third parties, hence • There is significant market competition
the need to establish secure channels of and controversy concerning what entities
communication and/or methods of sensitive can control the point of customer entry for
information encryption; these products;
• Data Integrity: refers to the non-alteration of • Current laws are often ill-suited to, or
the transaction data information. It is desirable, incompatible with the way that electronic
on an electronic transaction, that the data payment instruments and systems work.
exchanged between various legitimate parties
is not affected or altered by someone strange to The following table tries to resume some of
that operation; most principal aspects/functionalities collected
• Client/Merchant Authentication: refers to the from various sources that electronic payments need
assurance that the client and merchant involved t o address in order to be seamlessly integrated in
in an electronic transaction are in fact who they the electronic commerce applications.
say they are;
• Non-repudiation: the merchant and/or the
consumer don’t must revoke the Acceptance In order to be successful the
transaction after that was done; payment infra-structure must
• Interoperability: refers to the independence be largely accepted.
of the software and/or hardware platform Anonymity Customers’ identity must be
running under the payment system. A very protected.
desirable characteristic on every payment Conversion Digital money should be
system is that it should be addressed and convertible to other types of
developed in a way as to regard its financial founds.
universal use, whether one specific party is Efficiency Transactions costs must be
using Windows, Linux, or a Palm Pilot for near zero.
instance. Flexibility Different types of payments
There are significant and traditional reasons for should be supported.
the slow evolution of electronic payment Integration To support the actual
instruments and systems in a world that is eager to applications, proper
adopt any new technological product that comes interfaces should be created
along [6]. Among this reasons are: for its integration.
• The current money and payments Reliability Should always be available
infrastructure is well-established, reliable, to avoid potential points of
and businesses and consumers understand failure.
it and feel comfortable with it; Scalability Should permit the new
• New products and systems usually require costumers and merchants
the creation or adoption of standards so entrance without affecting
that every machine and network is the infrastructure.
speaking the same language; Security Support the financial
• Businesses and consumers are slow to transactions security over
change their financial habits without open networks.
compelling reasons; Usability Payment should be as easy
• The value proposition for businesses and as in the real world.
consumers to shift to new electronic value Broader People not eligible for credit
systems is not yet clear and may not come market cards could use these
into focus sharply until there is a systems giving a widespread
supporting infrastructure and a critical acceptance
mass of users; Trust Consumers and merchants
• The online movement of money may not must have a high degree of
yet be as reliable, convenient, safe and confidence on the system
easy as it needs to be; trusting that payment are
• Unfamiliarity with new payment conducted in proper way.
instruments and systems, concerns over
the potential loss of funds in accounts, Table 1 - Electronic Payment System Requirements
increasing apprehensiveness about the loss
of privacy, and the temptation to offer new
Analyzing table 1 we can sub-divide that in weight granting a more widely acceptance .
three key sets of variables that are shaping
electronic transactions and electronic commerce.
These can be summarized under the headings of Traditional Payment Systems
convenience, confidence, and complexity:
Convenience refers to the capital, labor, time,
Traditional payment systems aren’t adequate for
and other real resources needed to conduct a
online payments. They are based in two
transaction. Obviously, consumers and businesses
fundamental bases: a) both the buyer and the seller
wish to optimize the resources expended in
will have to be in contact at least one time and b)
conducting a transaction.
during the payment process there will be sufficient
Confidence refers to the trust that parties have
time to detect and correct eventual frauds or other
in the elements of a transaction that generate risk to
problems that might occur [5, 6].
them. Financial, operational, security, and legal
A traditional payment system uses a set of
risks are relevant here as in many other contexts.
functionalities and methods where we can include
Particular attention is currently being paid to the
cash, checks, credit cards and debit cards. All of
complex of “trust variables” relating to the
these traditional payment systems have several
authentication of transactions and parties, as well as
shortcomings, which traduce their inapplicability to
to issues of privacy and social factors in e-
online transactions:
commerce [12][13].
• Checks and cash cannot be exchanged in real
Complexity is a shorthand reference to the ease
with which the key features of a transaction can be time;
standardized and automated and, ultimately, • Credit and debit card info exchanged over
understood by the parties to the transaction. As we the phone or by email involves high
have now learned, however, it is not the good or • security risks;
services, that necessarily has to be standardized in • Credit/debit cards do not support individual
order to participate in electronic commerce. Rather to individual payment transactions;
it is the sales transaction and key related services • Some individuals do not have access to
that need to be standardized. credit cards or checking accounts because of
There appear to be important tradeoffs among credit history;
the convenience, confidence, and complexity • The overhead of all but cash do not support
variables that shape choices about electronic as well low value transactions (micro-payments.
as other transactions. Greater convenience in Resuming traditional payment systems suffer
transacting through open data communication from several drawbacks, which make them almost
networks, for example, may increase security and inadequate for electronic commerce usage. These
privacy risks and reduce user confidence. Greater drawbacks can be grouped in the following list
complexity, in turn, may reduce the convenience of where we can identify the most notorious
transacting electronically through data networks associated problems :
causing more inconveniencies and inefficiencies. • Lack of convenience: in traditional payment
One fundamental point, however, is that ongoing systems there must be at least a physical
changes in technology are improving the terms of contact between the buyer and the seller. Also,
these tradeoffs, sometimes in several dimensions at traditional payment systems present serious
the same time equilibrating the key variables problems in international transactions;
Cash Credit Card Travelers Prepaid Cards
Checks
Exchangeability Yes No Yes No
Acceptability Yes Yes - -
Small Transaction Cost Low High High -
Large Transaction Cost Low Low Low Low
Non-refutable No Yes No No
Transferable Yes No No No
Anonymity Yes No No Yes
Secure against unauthorized use No No No -
Retrievable Yes Yes Yes Yes
Tamper Resistant Yes No Yes No
Table 2 - Comparative characteristics table of some of the most common traditional payment systems
• Lack of security: there is no automatic payment transactions. Payments in the virtual world have
verification (checking if the payment is several solutions, which go from the simpler and
performed successfully or not), except when it less secure methods to more complex and more
is performed in cash; secure methods. Also the applicability of such
• Lack of covering: credit cards only work in an methods is different according to type of financial
individual manner, and don’t support payments transaction, the volume, the scope and the
between companies. This is a serious limitation corresponding transaction costs [6].
for Business to Business transactions; As already presented in this paper, to have
• Lack of eligibility: not all the potential buyers effective electronic commerce this must support
have the necessary eligibility to obtain credit and develop a small set of payment methods that
from banks, limiting their access to credit are widely used by consumers and widely accepted
cards; by merchants and buyers [8].
• Lack of micro-payments support: most of the Electronic payments first emerged with the
payments performed on the Internet are so development of wire transfers. During the 1960s
small that the transaction costs are normally and early 1970s, private networking technology has
higher than payment value. enabled the development of alternative electronic
Traditional payment systems must be able to founds transfer systems that have shortened the
overcome most of these drawbacks in order to time of payment instructions transfer between
increase and enhance the electronic means of banks. Consumer electronic payment systems are
payment among buyers and sellers [7]. These growing rapidly, however opportunities are scarcely
systems should meet needs from users and tapped.
merchants and must demonstrate potential of E-payment systems at Internet can be structured
acceptance on a mass market scale. based on a typology related with “payment
instruments” [9]. We can represent this typology
according a structure divided in types and sub-types
Examples of payment systems are also show
Common Electronic Payment Systems according that division.
Observing the table is possible to see a Based on what information is being transferred
widespread multitude of e-payment examples for online they can be divided on three main sub-
each sub-type. That is indicator of an immature groups;
market indicating an infancy waiting for solutions The first sub-group maintains all sensitive
and acceptance according user expectations. information (such as bank account and credit card
Some of this Electronic Payment Systems are numbers) for its clients, which include both buyers
presented in this section classified according to the and sellers. When a transaction occurs, order
type of payment. Micro-payments, usable in small information is transmitted along with information
financial transactions; Customer payments, usable about payment confirmation and clearing, all of
in most of today’s web payments in business to which do not include sensitive information. In
consumer relations; and Business payments, effect, no real financial transaction is done online.
appropriated for most of the Business to Business The second sub-group is an extension of the
electronic relations. Although Business to Business conventional notational fund transfer. In credit card
E-Commerce still represents a greater slice of total or check transactions, sensitive information is being
volume of electronic transactions, most of the exchanged. For example, you give your credit card
payments involve small amounts of money and are to a merchant, who sends the card number through
concentrated in the Business to Consumer E- phone line and receives confirmation. Banks
Commerce. Also some of these systems are meanwhile receive the same information and adjust
designed oriented to some specific type of buyer and merchant's accounts accordingly. The
electronic relations is very difficult to classify them information being transmitted online in this case is
according. encrypted for security. This type is becoming the
Obviously we can classify payment in various mainstay of online payment methods because
ways being the account and token based consumers are familiar with this system and current
mechanisms [14] the most basic classification. players have vested interest in extending that
Based on the relationship between the system to the Internet.
intervenients on a transaction we can classify the The third sub-group includes variations of
payment systems into two main groups: digital cash, electronic money and coins. What
- macro-payments (for Business to Business distinguishes these systems from the other two is
relationship- B2B- and Business to Consumer-B2C) not simply the anonymity they afford, but the fact
-micro-payments (Business to Consumer and that what is being transferred is "value" or "money"
Consumer to Consumer relationship – C2C). itself.
SET e-Cash e-checks FVIPS Micro-
payments
Information confidentiality High Medium High High Low
Data High High High Medium
Integrity
Client/merchant High High High Medium
Authentication
Interoperability Medium Low Medium Low Low
Cryptography technology Digital Public Key Digital Public key
Certificates Certificates
Dependence from real time
interactions or Third Party Yes Low No No No
(T.P.) interactions Exist T.P.
Merchant implementation
complexity Low Medium Low Low Low
Complexity to end user Low Low Low Low Low
User acceptability Medium Very low Medium Low Very low