MET Institute of

Management
Prof. Shannon Sir
Presented by
144: Shweta Shah

162:Dharma
Tanna

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 INDEX

SR. NO TOPIC PAGE NO.

1 CRY History 3

2 Vision and Mission 4

3 People in CRY 5

4 CRY World 8

5 Nature of Support 10

6 CRY Services 12

7 How they Do It 14

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CRY'SHISTORY
Way back in the 1970s, Rippan Kapur, a young airline purser, was driven by the extraordinary
dream to see a day when no Indian child would be deprived of rights as basic as survival,
participation, protection and development.

Like many of us, Rippan too was upset when he saw disparities between privileged and
underprivileged children. He hated to see children begging and working as servants. Unlike most
of us though, he did something about it.

He joined his school's social service club and read to the blind, visited children in hospitals, held
reading and writing classes for street children, and started a free dispensary at a slum the club
adopted. To raise funds for these activities, the club sold milk. It even won a shield for the best
Interact club! These qualities of resourcefulness and determination would come in handy.

In 1979 Rippan and 6 friends started CRY with Rs. 50/- around his mother's dining table. They
felt that something needed to be done to improve the situation of the underprivileged Indian
child. Uncharacteristically, given their backgrounds and motivations, they chose not to found a
grassroots-level implementing organisation working directly with and for underprivileged
children. They opted instead to make CRY a link between the millions of Indians who could
provide resources and thousands of dedicated people and organisations at the grassroots-level
who are struggling to function for lack of them. This "link" or enabling position has determined
CRY's strategic choices at every juncture - from the fundraising methods it employs, to the
nature of its relationship with the NGOs it partners.

All through the early, difficult years, it was Rippan's passion and conviction that drove CRY. He
was firmly convinced that each of us can, in our own small way, be agents of change, and when
enough of us are moved to this, the impact is a lasting change for the better. All he asked of
people was that they help CRY by doing what they were good at. As he put it, "What I can do, I
must do."

Although Rippan passed away in 1994, his vision for underprivileged children ensures that CRY
continues to grow.

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Vision and Missions

VISION

A happy, healthy and creative child whose rights are protected and honoured in a society that is
built on respect for dignity, justice and equity for all

MISSION

To enable people to take responsibility for the situation of the deprived Indian child and so
motivate them to seek resolution through individual and collective action thereby enabling
children to realise their full potential

To make people discover their potential for action and change

To enable peoples' collectives and movements encompassing diverse segments, to pledge their
particular strengths, working in partnership to secure, protect and honour the rights of India's
children

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PEOPLE IN CRY
1) Trustees
Each one of our Trustees holds CRY's interest above everything else, sharing a firm belief in
values of public trust, collective responsibility and transparency.

2) ManComm
A leadership collective comprising of Regional and Strategic Directors, whose key role is to
provide direction and leadership, as well as uphold CRY’s values across the organisation.

3) Resource Generation
Fundraising or Resource Generation, as we call it in CRY, is driven with a social justice agenda.
Our primary role is to channelize public action for child rights, in the form of financial and
material resources and time and skills. CRY’s endeavour is to get the maximum number of
people and organisations involved, driving a people's movement for the rights of India's
underprivileged children.
Marketing tie-ups with corporations, events, school and college workshops, media campaigns,
signature drives, advocacy campaigns, the Internet and street theatre ensure that people
everywhere can access information on the situation of India's children and avenues to get
involved. Every fundraising venture from greeting cards to web marketing integrates revenue
objectives with advocacy for children.
CRY is almost entirely funded by individual donors who are people from every walk of life and
every corner of the country.
In addition to this, Corporate or Institutional partnerships have added more zeal to our work and
been an opportunity for the development sector (grant making) and the corporate sector to come
together and learn from each other.
Today, we have a strong and committed community of lakhs of donors across the globe who
shares our vision for the future of our children and you too can be a part of this movement.

4) Development Support
We adopt an angel investor or a social venture capitalist approach to grant making. That means
we look for promising, nascent, grassroots-level NGOs and communities that work in the rights
framework, addressing the root causes of inequity rather than its symptoms. Our grant making
(also known as Development Support within CRY) follows a social justice agenda. We
emphasise on advocacy as an essential medium if change is to be achieved on a significant scale.

With the NGOs we support, CRY defines its role as that of a partner - each infusion of funds is
accompanied by the non-financial inputs necessary to ensure their optimum utilisation and

maximum impact. Inputs in the areas of organisation building, programme development,

training, and perspective building in child rights, accountability and advocacy.

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In addition, each initiative combines direct action with children, community mobilisation and
policy influencing components to maximise impact and ensure long-term viability. This is
particularly critical where both, society and government institutions are still plagued by feudal
biases of caste, gender, ethnicity and religion.

Over three decades of working with and for children, their families and communities, CRY's
grant making efforts to over 500 NGOs, has helped restore to 1,500,000 children their basic
rights to a childhood.

Community mobilisation is what we at CRY believe is the most effective long-term solution to
the multiple causes of poverty, deprivation, exploitation and abuse that shackle India's children.
In recent years, we have been witnessing incredible transformation across 13000 village and
slum communities in 22 Indian states that CRY works in along with its partner initiatives.
Erstwhile bonded labourers being elected to panchayats, women and girls now challenging
centuries old practices and biases, non-violent redistribution of community resources, and
transparent, democratic, accountable governance.

With our experience, reach, credibility and influence, we have increasingly taken on the role of
initiating networks to enhance solidarity, enable the transfer of learning, increase the
effectiveness of our policy influencing efforts and establish standards in the area of public
accountability

5) Volunteer Action
CRY began as an endeavour of 7 young volunteers and ever since, the spirit of volunteerism has
been an underlying lifeline of the organization. Volunteerism for us does not mean the mere
utilisation of additional human resource to aid our work. To us, our volunteers are a repository of
energy, creativity and commitment. At CRY, we encourage and support our volunteers to
empower people and communities to bring about positive change - by encouraging them to
initiate action in their environment. The mutual commitment that exists between us and our
volunteers provides a free space for reaching out and a shared learning.

6)Policy, Research, Advocacy & Documentation Work(PRAD) At CRY

Work done by Policy, Research, Advocacy & Documentation Division of CRY could be
summed up as follows:

Policy Advocacy: analysis of laws, policies, schemes and budgets; tracking of developments on
Human Rights (HR) and Child Rights (CR) Policy processes; periodic consolidation of Social
and Economic Policies (National and International); tracking of trends on policy debates (civil
society and government); following up on action and inaction of legislature, executive and
judiciary on CR issues; development of Working Papers and Policy Briefs; engagement with
external stakeholders (Civil Society, Policy Influencers and Policy Makers)

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Research: undertaking national research to inform legislations and policies; providing support in
designing/ensuring quality in researches undertaken by various functions of CRY; identifying
potential areas of research for the organisation to inform programme interventions; capacity
building of VA teams/volunteers on research methodologies

Knowledge Management: collating and analyzing secondary data on key child rights indicators;
developing fact sheets on the issues of education and malnutrition; providing relevant data to
media advocacy teams for press releases

Media Advocacy: generating content for media; Info packs on child labour, malnutrition, Right
to Education, and the girl child; anchoring overseas media coverage; collating case studies and
converting them into media savvy content; capacity building of regional media teams;
networking with senior editors

Documentation Centre: The centre serves as repository of knowledge and information on

various child rights issues. We invite you to visit the centre housed at the Mumbai office and
browse through the collection of books, journals and papers on a range of development-related
topics.

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CRY World
At CRY World you will find attractive gifts, decorative and household items, stationery
products, toys and educational games that ensure learning while playing… each item, narrating a
story of its own. CRY World also stocks a complete range of paper products like diaries,
notebooks and beautiful cards.

You can also make us a part of your special occasions by creating invitation cards through CRY
World, ordering customised gifts with your name and photographs or even creating special give-
aways for personal and official functions.
As always, the proceeds from your purchase will go towards strengthening CRY'’s projects
across 23 states in India.

So, be it for a birthday party, a seminar, or corporate gifts, contact CRY World on 022-23061740
or cryworld@crymail.org and pick up some wonderful products while you help us ensure a
lasting change for children across India.

MORE THAN 30 YEARS OF CHANGE

 Rippan Kapur registers CRY as an Indian Charitable Trust. With 6 friends and Rs. 50/-
Pointer
 'Buy a Brick, Build a School', CRY’s first event to sensitise privileged children towards
those less privileged.
 Rs. 1,14,000/- raised for the Shilpalaya Technical Institute which focuses on vocational
training and foster care.

1980's

 Greeting Cards division gets underway. Sanat Surti, a well-known artist and illustrator
creates 2 designs. 30,000 cards sold.
 Nirmala is hired as CRY's first employee; uses Rippan's mother's dining table as the
"office".
 Access to free and quality education becomes CRY's main focus in its partnership with
projects.
 Parisar Asha, CRY's first long-term education project, takes off. Its emphasis is on
environmental education.
 Education Sponsorship Scheme is introduced. For just Rs. 10, any individual can get
involved in CRY's work.

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 School-to-School Programme is introduced to sensitise affluent children to the needs of
the less fortunate. One boy sends his earnings, made from teaching origami, to CRY.
 We take our first steps to corporatisation by setting up a corpus. It is a major step for an
organisation that started with Rs. 50.
 Corporate contribution scheme is introduced so that companies can make donations to
CRY's Corpus.
 The first CRY desk calendar is launched, with contributions from Indian contemporary
artists.
 CRY’s 10th anniversary. We launch "Art for CRY" nationwide - 144 artists donate 180
pieces of work, with overwhelming corporate support.
 Rippan Kapur, CRY's Founder, passes away on 10 April 1994.
 'Baal Sawaal' and 'Baal Dhamaal' programmes launched.
 The first training workshop is conducted for teachers of CRY-supported projects in
Maharashtra.
 Scope of activities broadens to include underprivileged disabled children and disaster
victims, free and compulsory education for all under 14 and child labour.
 Outreach programmes extend to other states.
 The Policy and Research Cell of CRY starts, to handle policy analysis, research,
documentation and government interface.
 CRY joins The National Alliance for Education, a strategic alliance to ensure
accessibility of quality education for all children.
 First export order comes in, from Gallerie Lafayette, the largest department store chain in
France.
 "Childwatch", our first media awareness project, is launched at a national level.
 "Art for CRY" is staged again to commemorate CRY's 15th anniversary and to pay
tribute to Rippan Kapur. "Remembering Rippan," the book and film, launched as tributes.
 Release of The Indian Child book. It is a compilation of articles, facts, figures and help
lines for children, with a focus on child rights and the status of children in India.
 FACT '98 (Free-a-child today), CRY's first corporate quiz, is organised by CRY's
Bangalore volunteer group, Friends of CRY. The quiz raises funds for the education and
health care of 100 children for a year. And goes on to become an annual event.
 Central Government awards CRY 100% tax deductable status.
 A structured HR division and strategy for CRY is initiated. The International Cell kicks
off. CRY goes online with our first website http://www.cry.org/

2000's

 National Alliance for the Fundamental Right to Education (NAFRE) founded by CRY,
Pratham, the National Foundation of India, the National Law School of India, UNICEF,
the Aga Khan Foundation and Save the Children Foundation (UK). The alliance
advocates free and compulsory education up to the high school level.
 A strategic partnership, with Archies Greetings and Gifts, to outsource manufacture and
retailing of CRY products, augments CRY's reach and market share.

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 Citibank's Citi Junior Account programme launched - CRY gets a contribution each time
a Citibank customer opens an account for their child.
 Scope of activities broadens to include relief and rehabilitation support to those affected
by the Gujarat earthquake, tsunami relief and the flood-affected families in Mumbai. The
Social Justice and Empowerment Ministry adopted CRY's Activity Centre model for
disaster relief.
 CRY participates in the UN General Assembly's Special Session for Children.
 CRY-Child Relief and You America Inc. and Child Rights and You UK Limited formally
registered
 CRY is invited to present "The Impact of Globalisation on Child Rights in India", at the
House of Lords, London.
 Launched an Election Advocacy Campaign, develop a Children’s Manifesto to coincide
with CRY’s 25th year celebrations in 2004.
 A 7-hour CRY Telethon on Sony TV, to spread the message of Child Rights to almost 42
million homes in India on 26th January, 2005. It was India's first ever, interactive social
responsibility show with celebrities and personalities from different fields appealed to
audiences to contribute time or money towards changing children's lives.
 Launch of the National Child Rights Research Fellowship. 325 applications received.
 Volunteer Action makes a shift in its approach; moves from fundraising to engaging
volunteers in activities.
 Launch of CRYBuddies, a virtual space for children to listen, talk and interact.
 CRY changes to ‘Child Rights and You’ in 2006.
 CRY wins in the Large NGO category at Indian NGO awards 2007.
 Online payment gateway introduced on www.cry.org

2010's

 New Vision and Mission statements, focusing on the rights of a child and the importance
of collective action, towards ensuring child rights. ‘Ensuring Lasting Change for
Children’ taken on as articulating the CRY brands essence.
 "My School campaign" to showcase aspirations of children from CRY project areas
launched as an exhibition.
 First ever CRY Corporate Responsibility Summit launched to enhance engagement with
corporate organisations.
 CRY World moves from individual retail to processing only bulk orders. CRY
partnership with Archies continues.
 Participation in the development of the Alternate Report on child rights and the Ministry
of Women and Child Development’s strategic 5-year plan meeting.
 One of the five organisations to win the South Asia Fund Raising Group’s Fundraising
Campaign Award 2011.
 First ever CRY Child Rights Champion Awards launched to recognise corporate
organisations demonstrating exceptional commitment to children’s rights.
 CRY Volunteers present KAP study on girl child at The National Commission for
Protection of Child Rights (NCPCR).
 CRY’s Youth division changes to focus on ensuring children’s voices are recognised as
significant and unique in issues that affect them.

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NATURE OF SUPPORT
CRY's role as an enabler has determined our strategic choices at every juncture - from the
fundraising methods we employ, to the nature of our relationship with the NGOs we partner.

Our interventions are designed to include -

 Direct action ameliorating immediate, critical needs

 Community mobilisation linking child rights and local pre-dominant issues
 Stringent planning, monitoring and evaluation both, financial and programmatic

Our partnership takes the form of:

1. Grant making:
o We prioritise grant-making basis district-level analysis of child rights
indicators
o We identify grassroots NGOs and communities addressing the key issues

Besides partnering organisations, we also partner individuals under the The Rippan
Kapur Fellowship programme that was launched in 1994 (it was introduced in
memory of our late founder). It seeks to enable motivated individuals starting a
career in grassroots development work to make a beginning.

2. Capacity Building: enable build perspective and capacity in areas of

o child rights
o accountability
o organisation building
o policy analysis
o advocacy

3. Community mobilisation:

We believe this is the most effective long-term solution to the multiple causes
of poverty, deprivation, exploitation and abuse that constrain the rights of
India's children. In recent years, we have spearheaded a concerted, nation-
wide grassroots campaign in partnership with our supported NGOs that aims
to establish:

o Authentic data on the situation of children - infant and child mortality,

nutrition, enrolment, availability of functioning schools of at least adequate
quality, child labour, gender and caste differences.
o Workable models to achieve universal access to primary and elementary
education, healthcare, livelihoods and governance combining direct action,
community mobilisation and policy influence.

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 o Nation-wide support from all segments of society for the policy changes
including the constitution amendment making education a fundamental
right and laws relating to juvenile justice.
o Grassroots community mobilisation aimed at ensuring universal access to
equitable education through the Common School System and
implementation of policies ranging from land rights through to the right to
information.

4. Networking and Alliance building:

o The aim of strategic alliances or networks is to facilitate the transfer of
learning, build solidarity between partner organisations and influence
policy to positively impact the situation of Indian children. In short we
interface with local government and other power structures and foster
alliances with state, regional, issue interest groups

o Through supporting networks, we provide a platform for partners to meet,

share and learn from each other's experiences. This enables the
strengthening of field level initiatives. It also acts as a forum for
perspective building on macro issues. We are also part of many state level
alliances and national issue based alliances like the Campaign Against
Child Labour, ECPAT, Donor Agency Network and the National Alliance
for the Fundamental Right to Education (NAFRE)

5. Influencing child-friendly Policies:

o While we consider the state to be primarily responsible for ensuring the

rights of children, we realise that we too have a role to play in impacting
and influencing government policies towards child rights. We approach this
through national level advocacy and policy influence through direct
interface with ministries, legislators, alliances, networks and coalitions and
the media.

6. Resource Organisations:

o In the development sector there are numerous organisations that play a

critical role of being a resource hub. These organisations have expertise in
various areas of development, expertise that could enhance the quality of
smaller, newer initiatives. These resource organisations work towards
building the capacities of CRY's other development partners as well as non-
CRY supported initiatives.

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CRY Services
India is home to over 400* million children; a group which does not yet have the right to vote,
sign a contract or form unions and associations. And yet, this same group pays the highest price
for all our failures as a society, falling victim to the problems of discrimination and abuse.
Inspite of this, we continue to treat them as objects of sympathy and concern rather than as
citizens whose constitutional rights are violated more than any other group.
What began as one man’s vision (of Late Rippan Kapur, our founder) is today a movement; of
people from all walks of life, who believe that no child must be wronged. Our ‘child rights’
approach is geared towards bringing a sustainable and permanent change, one that ensures every
child in India, whether girl or boy, gets an equal opportunity to a childhood.

Types of CHILDRIGHTS

SURVIVAL

The Right to survive with adequate nutrition and quality health care services, citizenship and a
wholesome family life.
CRY, in partnership with local NGOs ensures that Primary Health Centres are functional, pre
and post-natal care services are available, immunisation camps are organised.

46,896 children have benefited from health programmes in 2006-07

PROTECTION
The right to be protected entails that all children be nurtured and protected from harmful
influences, abuse and exploitation in any form and have a caring, secure family.

By mobilising communities to ask for minimum wages and avail of government schemes like
employment guarantee schemes, so that they do not have to send their children to work. Thus by
demanding for an accountable governance, creating a safer environment for India’s children.

102 more villages were child-labour free in 2006-07

DEVELOPMENT

The right to let a child develop fully through free, equal and quality education, recreation and a
supportive environment.

CRY, along with its alliance partners, lobbies for policy- level changes to ensure that children
have access to quality, free and equal education; ensures that children attend bridge classes or
non-formal educational centres and are admitted into government schools with functional
infrastructure.

22,736 more children went to school on 2006-2007

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PARTICIPATION

The right to freedom of thought, opinion, religion, expression and action without social or gender
discrimination.

All children shall enjoy their fundamental rights. Works towards ensuring this by providing a
canvas for expression – forming children’s groups, enabling motivation and opportunities at
various levels to explore their potential.

690 children’s groups formed or activated in 2006-07

How We DO IT
Understand the root cause of the problem

Illiteracy, malnutrition, female foeticide and child labour are symptoms of deeper problems like
lack of livelihoods, caste, gender bias and other similar issues. By addressing these root causes,
we work to eliminate the visible symptoms.

Mobilise support

We bring together donations, time, voices, support and resources from individuals like you.

Catalyse change

Using the funds and resources generated, we help build capacities of our grassroots partners and
field workers towards mobilising their communities to address the root causes that affect them.
Thus bringing about a sustainable change in the lives of their children.

Today, 200 grassroots NGO partners, communities in over 5000 villages and slums in 18 states
across India, along with 1.5 lakh individuals are doing what’s right for India’s children.

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STAND UP FOR

WHAT IS RIGHT

Thanks to individuals like you, CRY has carried the demand for a ‘just’ world for children this
far. But the job is only just begun, because every time you see a violation of children’s rights and
look away, you support those who exploit children for their own gains, because 400 million
children in India need your belief and your support.

HOW YOU CAN MAKE A DIFFERENCE

DONATE: Funds are the critical lifeline not only for CRY, but for over 200 NGOs working with
us.

VOLUNTEER & PARTICIPATE: Your time, skills and moral support are crucial. You can join
a Public Action Group near your area and participate in activities like the marathon, yatras and
street plays.

WRITE, BLOG & SPREAD THE WORD: If you are a media person or have access to the
media, write about the injustice meted out to children. Blog your views
on www.childrightsandyou.blogspot.com

SHOP: Shop for gifts online at www.thecryshop.cry.org The sales proceeds are ploughed back to
support our demand for child rights.

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