6

“Taller de comprensión de lectura”.

Presentado por:
María Alejandra Sánchez Vargas.

Ficha: 2282476

Servicio Nacional de Aprendizaje (Sena)

Centro de la Industria, la Empresa y los Servicios.
Regional: Norte de Santander.
Tecnólogo en Gestión de Mercados.
09- Julio- 2021
 6

“Taller de comprensión de lectura”.

Presentado por:

María Alejandra Sánchez Vargas.

Ficha: 2282476

Instructor:
NELSON ENRIQUE ROJAS BERBESI.

Servicio Nacional de Aprendizaje (Sena)

Centro de la Industria, la Empresa y los Servicios.
Regional: Norte de Santander.
Tecnólogo en Gestión de Mercados.
09- Julio- 2021
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Evidencia
“Taller de comprensión de lectura”.

 DESCRIPCION DE LA EVIDENCIA SOLICITADA:

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés,
referente a oferta y demanda.

 ORIENTACIÓN:
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply (c). Expensive
b. Demand (b). Desire to buy any product
c. High price (d). All people
d. Mass market (e). The lifetime of goods and services.
e. Life cycle (a). Disposition to offer products

2. According to the text, mention the things people take into account to determine the
demand.
Market research findings are important in developing the overall marketing mix for a given
product. By identifying specific customer needs a business can adjust the features,
appearance, price and distribution method for a target market segment.

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (x)
b. As greater the expectations are, the lower will be the offer from the companies F (x) V
()
c. One of the four Ps of marketing mix is Package F (x) V ( )
d. Price is the amount a customer pays for the product F ( ) V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies F (x)
V()
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4. Answer the following questions:

a. What is Benchmarking?
Benchmarking is the process of creating, collecting, comparing and analyzing key
indicators that allow measuring the performance of the most important processes and
functions within a company. These indicators are known as "benchmarks" and serve as a
standard for business success.
To compare companies with each other, it is important to determine with which
competitiveness indicators this comparison is going to be established, and thus know what
impact each of them has on obtaining results.
Previously, the measurement of business competitiveness prioritized or only took into
account financial indicators. Today other aspects are considered: social, environmental
and economic impact; innovation; learning; entrepreneurial ability, management. And other
areas are taken into account: production, purchases, marketing and sales.

b. What is the process of Benchmarking?

There is no single benchmarking process that has been universally adopted. The
wide appeal and acceptance of benchmarking has led to the emergence of benchmarking
methodologies. One seminal book is Boxwell's Benchmarking for Competitive Advantage

The first book on benchmarking, written and published by Kaiser Associates, is a practical
guide and offers a seven-step approach. Robert Camp developed a 12-stage approach to
benchmarking. The 12 stage methodology consists of:
Select subject
Define the process
Identify potential partners
Identify data sources
Collect data and select partners
Determine the gap
Establish process differences
Target future performance
Communicate
Adjust goal
Implement
Review and recalibrate

c. Number the aspects to be taken into account in Benchmarking:

QUALITY: When you decide to apply a quality strategy, you are involving
planning, organization and analysis activities that respond to specific learning
objectives, aimed at discovering, employing, adapting new strategies for the
various areas of the organization. It is important to know the way that other
companies form and manage their quality systems, apart from being used from a
quality point of view according to the quality perceived by customers.
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We can also talk about quality in relation to the standards so that the Predefined
quality standards and specifications. Finally within the aspect of quality can be
dealt with the development of the organization, the approach, the development of
human resources, commitment, as well as training.

PRODUCTIVITY: Productivity benchmarking is the search for the Excellence in

the areas that control input resources and productivity can be expressed by the
volume of production and the consumption of resources which can be costs or
capital. No quality and productivity tool can stand alone same to solve everything
that an organization needs at a competitive level, since they lead to the
achievement of their own specific objectives. Instead, benchmarking is a tool with a
broad focus because it is applied from the knowledge and understanding of
customer needs to after sales service.

TIME OR HOUR: The study of time, symbolizes the direction of industrial

development in recent years. Time has turned in a boosting factor of sales,
administration, production and distribution and thus has achieved higher
productivity. The development of time-focused programs has achieved cut delivery
times and for this reason greater competitiveness is achieved.

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.
1. ADVERTISING: Dissemination or dissemination of information, ideas or opinions of
a political, religious, commercial, etc., with the intention that someone acts in
a certain way, think according to ideas or not be a specific product.

2. APPLICATION: In computer science, an application in a computer program

designed as a tool to allow a user to perform one or several types of tasks.

3. BRAND: is a primary trademark and the set of identifiers with which it relates and
offers a product or service in the market.

4. BUSINESS: Occupation, activity or work that is done to obtain a profit, especially

the one that consists in carrying out commercial operations, buying and selling
products or services.

5. CLIENT: is the person or company receiving a good, service, product or idea, a

change of money or other item of value.

6. COMPANY: Entity in which capital and labor are involved as factors of production of
industrial or commercial activities or for the provision of services.

7. DEMAND: total amount of goods and services that can be acquired at different
market prices per consumer or more.

8. GOODS: material or immaterial things that, from a legal point of view, are objects of
law, in the same way that, from an economic perspective, they are limited and,
consequently, have a value that can be defined in the monetary terms.
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9. MARKET: Theoretical place where the supply and demand of products and
services are located and the prices are determined.

10. MARKETING: is the social and administrative process for which groups and
individuals meet their needs when creating and exchanging goods and services.

11. PACKAGING: material that encloses an article with or without packaging, in order
to preserve it and facilitate its delivery to the consumer.

12. PRICE: Amount of money that allows the acquisition or use of a good or service.

13. PRODUCT: eligible, viable and repeatable option that the offer makes available to
the demand, to satisfy a need or meet a desire through its use or consumption.

14. PROMOTION: Advertising campaign that is made of a specific product or service

for a limited time through an attractive offer.

15. RESEARCH: Research is an activity aimed at obtaining new knowledge and its
application for solving problems or questions.

16. RIVALRY: market structure in which there are enough bidders and claimants not to
influence the price.

17. SALES: it is a consensual, bilateral, onerous and typical contract in which anything
of the parties (seller) is obliged to give something in favor of the other (buyer) a
change of a price in money.

18. SERVICE: A service in a set of activities that seek to satisfy the needs of a client.

19. SUPPLY: quantity of goods or services that producers are willing to sell to
consumers under market conditions.

20. TECHNOLOGY: A set of instruments, technical resources or procedures used in a

specific field or sector.

6. Write a ten lines text that summarizes the topic of the activity.
The supply and demand model is used to analyze markets competitive where there are
many buyers and many sellers in where none of them has influence on the price.
The law of supply and demand reflects the relationship between the demand that exists for
a good in the market and the quantity thereof that is offered based on the price that is
established.
It must be considered that the market is of free competition, there are negotiations
between the bidders and the plaintiffs and free merchandise traffic is allowed.
The theory says that speaking within a market of perfect competition, the price of a good
will be placed at a "point of equilibrium" where demand equals supply.
That point of equilibrium is the price at which consumers are willing to buy the good.