1.) What makes a product/service a purple cow?

What makes a product or service a purple cow is the ability to stand out and differentiate yourself from
the competition. Most successful companies have products or services that grab the attention and
interest of consumers and are able to hold onto that interest for a significant amount of time. Having a
purple cow is especially important for new companies that are just getting their feet wet in a particular
industry because in order for a company that has no name recognition to be successful you have to think
out of the box and provide something new and different that will grab the attention of consumers.

2.) What are the current purple cows for Americans (provide examples not included in the video)?

An example of a purple cow that has been making a big impression among Americans including myself is
Tesla's new pick-up truck. Tesla is an American electric vehicle and clean energy company and it's mostly
known for its electric cars and sedans. The company was founded in the early 2000s and released its first
car in 2008. Since its first release, it's been widely successful and continued to release new models and
ultimately added SUVs into the lineup. Tesla surprised us all recently when it announced that they were

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making a pick-up truck and it was a big surprise because the target audience for utility trucks are not

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really known for being environmentally friendly so in order to stand out and differentiate themselves

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from well established American companies such as Ford and Chevy they had to think out of the box and

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design a truck that is unique and different which is what they ended up doing. Tesla managed to build a

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truck that looks futuristic and something that looks like it came out of a sci-fi movie. The box-like
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appearance of the truck will definitely be a head-turner and for this reason alone I believe it will
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ultimately be a huge success.

3.) What are your personal “purple cows”? What makes each "remarkable for you"? How many people
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have you told about these products and services?

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A personal purple cow for me that has definitely grabbed the attention of others over the years is my
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unique sense of style. I'm not one to conform to social norms and fashion and overall physical
appearance provide me with the ability to express myself and over the years it has always resulted in
others complimenting me. The initial compliment is always a conversation starter and has allowed me to
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conversate with people and possibly grow strong social bonds that most likely wouldn't have happened if
it wasn't for the initial compliment.
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