WEBINAR FOLLOW UP SWIPE FILES 

 
Subject: REPLAY INSIDE ↩ (watch this…)  
Subject: We hit ‘record’ just for you! (REPLAY INSIDE)  
 
We wrapped up [webinar title] just a little bit ago, [SUB NAME], and let me tell you… that 
was AWESOME!  
 
I really am a nerd about [topic], and everyone on the call let me dive super deep.  
 
As promised, we talked all about…  
 
● Secret/point #1  
● Secret/point #2  
● Secret/point #3  
 
But we also hit a few points that WEREN’T on the agenda (because they came up and I 
wanted to address them)!  
 
Before we were done, someone asked if we hit ‘record’ because they wanted to go back and 
review a piece of the training…  
 
Luckily for them ​and​ you, the answer was a big, fat, YES!  
 
>> C
​ atch the replay NOW for a limited time  
 
Remember, I have to pull this down by [day/time] because of the special offer I make at the 
end, so you’ll definitely want to check it out before them.  
 
Plus, why would you wait any longer to [desire i.e. scale your Facebook ads]?! You’ve been 
trying everything you can think of for long enough, wouldn’t you say?  
 
>> J​ ump in and catch the replay before it gets taken down 
 
[SIGNATURE]  
 
P.S. - Once you check it out, be sure to let me know what your biggest takeaway was! I’m 
always collecting that info so I can create even more relevant trainings for you. :)  
 
 
 

Copyright Brittany Bayley // 2020  

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Subject: 🚨 INTRODUCING: [Product/offer name] 🚨 
Subject: [Product/offer name] is finally here!  
 
I thought long and hard about the right thing to offer you at the end of my training, [SUB 
NAME] (​catch the replay here while it’s still up​).  
 
It had to help you [biggest desire] while eliminating [biggest pain point]...  
 
It had to get you [benefit of desire] without [thing they want to avoid]...  
 
And most of all, it had to be insane value for your investment (you know me, that’s always 
my goal!)  
 
From that spirit, [​product/offer name​] was born.  
 
Inside, I included…  
 
● Offer aspect #1 so that [result] 
● Offer aspect #2 so that [result] 
● Offer aspect #3 so that [result] 
 
PLUS…  
 
● Bonus #1 to help you overcome [vehicle objection] 
● Bonus #2 to help you overcome [internal objection] 
● Bonus #3 to help you overcome [external objection]  
 
I created [product/offer name] with no one but you in mind.  
 
Its sole purpose is to allow you to [big desire] in the fastest, most effective way possible.  
 
>> H
​ ead over here for all of the details 
 
[SIGNATURE]  
 
P.S. - Bottom line? I created [product/offer name] just to help you [promise of 
course/program].  
 
>> L
​ earn everything you need to know, here 
 

Copyright Brittany Bayley // 2020  

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Subject: Still think [vehicle false belief]? Open this…  
Subject: 🤯 PROOF that [vehicle] works (even if [false belief])  
 
Every once in a while, I come across someone who STILL thinks [vehicle false belief]...  
 
As I mentioned before, I get why people think that…  
 
If [vehicle] [has/have] never worked for you before, it’s not your fault!  
 
We were taught [something that contradicts the way you really use/understand vehicle]...  
 
So of course, the rumor continues.  
 
But what if I could PROVE to you that [vehicle] not only works, but it’s the key to [biggest 
desire]?  
 
[Jump into a story that shows off just how well the vehicle works using the W ​ riting Between 
The Lines​ method -- it could be a case study or a personal story]  
 
[Story continues]  
 
So there you have it…  
 
It’s not that [vehicle] doesn’t work, it’s just that we’ve been told to go about it all the wrong 
way!  
 
That’s exactly why I decided to create [​product/offer name​].  
 
Inside, I included [aspect] to toss out the old way of thinking and help you *actually* get the 
results you’ve been looking for.  
 
As I mentioned in the training, spots are limited because [scarcity push i.e. there is a 1:1 
aspect to it]...  
 
So if what I’m saying here is resonating at ALL with you, you’ll want to check this out.  
 
>> H
​ ead over here for all of the details  
 
Copyright Brittany Bayley // 2020  
 WEBINAR FOLLOW UP SWIPE FILES 
[SIGNATURE]  
 
P.S. - We’ve been taught to [look at/go about/approach] [vehicle] all the wrong ways… and 
I’ve made it my mission to change that.  
 
>> S​ ee how I want to help you use [vehicle] to get [biggest desire] here  
 
 
 
Subject: Who is [product/offer name] REALLY for?  
Subject: “But what if [I’m/I’m not] [internal false belief]...?”  
 
I’m going to be very honest today, [SUB NAME]...  
 
I’ve gotten a few emails back about [​product/offer name​], so I want to address them all 
here and now (for good).  
 
Some people are asking if they’re a good fit…  
 
Some people are saying things like, “but what if [I’m/I’m not] [internal false belief]”...  
 
Some people still think [ANOTHER vehicle - i.e. the right CMO rather than YOUR vehicle i.e. 
a freelance VA] might still be the right answer for them…  
 
Here’s the bottom line: I created [product offer/name] for [demographic i.e. 
entrepreneurs] who [further niche down i.e. want to scale] without [biggest fear].  
 
If that’s you, you’re a good fit.  
 
But I understand that my just SAYING that doesn’t help if you still think [internal false 
belief]... so let’s get that out of the way.  
 
Like I’ve shared before, I used to think the same thing about myself [or, my students used 
to think the same things about themselves].  
 
And the truth is, you could let that story keep holding you back, or you could try something 
new on for size.  
 
If you keep believing what you’ve always believed, you’re going to keep getting what you’ve 
always gotten.  

Copyright Brittany Bayley // 2020  

 WEBINAR FOLLOW UP SWIPE FILES 
So the question really is, are you okay with the results you’ve been getting? Or is it time for 
something else?  
 
Now, I saved the best for last because this REALLY gets me going…  
 
[Vehicle that they’re attached to] is not the path to [their end desire].  
 
Plain and simple.  
 
[Go into why here, and expand on your logic—you can add a story using the W
​ riting 
Between The Lines​ method]  
 
[Continue your logic/reasoning]  
 
At the end of the day, [SUB NAME], it all comes back to you…  
 
Are you ready to release old stories about yourself and take on new ones? Are you ready to 
finally reach out and grab what you’ve been searching for?  
 
Or, are you going to stay where you are?  
 
>> G
​ et all of the details you need to make the final call, here  
 
[SIGNATURE]  
 
P.S. - Don’t let [internal false belief] hold you back anymore… it’s time to try something 
different to get a different result!  
 
>> Y​ es, I’m ready for something new  
 
 
 
Subject: Doors closing in 3… 2…  
📣
Subject: ​ L
​ AST CALL for [product/offer name] 📣
 
 
I’ll cut right to the chase because doors for [product/offer name] are closing very soon, and I 
don’t see your name on the list yet.  
 

Copyright Brittany Bayley // 2020  

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In case you haven’t seen my last few emails, I created this program to [big promise 
statement i.e. help burned out entrepreneurs scale to their first 6 figures without sacrificing 
all of their family time].  
 
Inside, you’ll get access to:  
 
● Offer aspect #1 so that [result] 
● Offer aspect #2 so that [result] 
● Offer aspect #3 so that [result] 
 
PLUS…  
 
● Bonus #1 to help you overcome [vehicle objection] 
● Bonus #2 to help you overcome [internal objection] 
● Bonus #3 to help you overcome [external objection]  
 
But because [scarcity reason i.e. there is a 1:1 component], I can only keep the doors open 
for so long… and that window is quickly approaching.  
 
>> J​ ump in before it’s too late by heading over here  
 
As a reminder, this is perfect for anyone [facing/dealing with] [external false belief].  
 
I designed it to be [why it’s perfect for those in that situation/wondering about that 
objection] on purpose because I have so many students in the same boat.  
 
In fact, I rounded up an example just to put your mind further at ease…  
 
[Drop a case study or social proof]  
 
[Continue the story or drop more social proof i.e. testimonial screenshots]  
 
This program really is my heart and soul, [SUB NAME]...  
 
I wouldn’t be showing up in your inbox again if that wasn’t the case because it’s SO hard to 
sell something that doesn’t resonate with me.  
 
I’ve taken [number] of [students/clients] through this exact process, and I’d love to do the 
same for you too.  
 

Copyright Brittany Bayley // 2020  

 WEBINAR FOLLOW UP SWIPE FILES 
What do you say?  
 
>> Join us now to finally [desired result]  
 
[SIGNATURE]  
 
P.S. - Remember, [program/course name] is perfect for people [external false belief]... all you 
have to do is take the first step, and we’ll be there to walk you through everything else on 
the other side.  
 
>> Okay, I’m ready to jump in!  

Copyright Brittany Bayley // 2020