GREEM COFFEE SHOP

Sbo: Development bank of the Philippines

Address: Oroqueta st, dagupan west

09993365561

Email: greemscoffee@gmail.com

Date: 5-14-21

Miranda, Mosses Emmanuel, A.

Executive summary

 My mission is to provide a friendly, comfortable atmosphere where the customers can receive
quality, food, drinks, and service at reasonable price.
 My café will offer a variety of choices to the customers. Cappuccino, late, espresso, smoothies ,
regular coffee, soft drinks, and tea of all sorts will be available.
 The café will also serve Filipino style breakfast sandwiches with the freshest ingredients,
muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.
 Coffee spot café will be open from 6:00 A.M. to 4 P.M. Monday – Saturday

Description of business

Greem coffe shop is high quality, good taste, and innovative in terms various selections of
specialty coffee like cappuccino and Chai Latte. Customized cups with customers' names on,
comfortable and joyful environment to relax and hang-out to with friends.

The Product or service

Products

espresso Drinks other drinks coffees

Amerlcano hot chocolate daily brew reg/decaf

Breve hot tea organic French roast

Latte chai tea latte world tour blend

Mocha kids hot cocoa

Macchiato fountain drinks

Juice
 White and dark chocolate milk

Bakery Smootnies iced Drink

·Croissants Fruit Coffee

·Bagels Blended Ice Coffee Drinks JUmQin' Java

·Assorted Brownies and cookies Iced

·Pie and Cakes by the slice

·Muffins

·Cinnamon Rolls

·Breakfast sandwiches

Marketing Strategy

I will do as much as I can to get my business name known throughout the locality. I plan to make
flyers to put on cars that have my business name, logo, and address on them. It will also list the day of
opening and will state that if you bring the flyer in through the first week of opening you can get 20°/o
off any drink of any size. I will also have two coupons in the local newspaper for 35°/o off any
purchase over P.100 to create buzz. I will have reasonable prices, but they will not be too high or too
low.

Logo and Tagline

Analysis of the Competition

SWOT Analysis

 Strengths: Reasonable prices, wide variety of coffee and drinks, a lot of home-made treats
 Weaknesses: Turn down in the economy, start-up costs, new business, no reputation
 Opportunities: Job opportunities for the many unemployed, catering
 Threats: CCDs, Barista, Starbucks, McDonalds and other local café

Market analysis

• Target Market: My target market will be to anyone who enjoys coffee, but I will mainly target
people age 15 and older, both male and female, and who are of the working class and students.

• Competition: My competitors would be CCDs, Barista. Starbucks, McDonalds and other local
cafes. But major is CCD and college cafes and restaurant in nearby vicinity.

• Market Trends: Coffee is the drink of choice for many people across the world. Every morning
millions of people rely on their morning fix to get going for the day.

• In India recently the trend is increasing and more and more urban and semi-urban population
is switching to coffee over tea.

• Growth rate is of the market is around 20% annually and is expected to remain in double
digits over the next decade.

Operation and management

Organizational structure
Operating expenses

peso 20000/- for utilities per month

included fuel, water and electricity charges

Rent of peso 20, 000/- each year

Salary for peso 37,700/- per month

A supply cost of peso 20000/- each month included coffee, snacks, cups, napkins.

Advertising costs of peso 60,000/- per year

Insurance of peso 10,000/- per year

An estimate of peso 81,543/- per month for total operating costs

Capital requirements and cost of goods sold

First month Rent :

peso 10000/- month

modernize Fee: peso 100,000/- (Impression: ·calm -comfortable – soft mood light music ,
painting make guess feel at home

Furniture Fee: About peso 60,000/.

Sofa ·Bar counter ·Tables ·Chairs

Equipment Fee : About peso 180,000/.

Coffee machine -Coffee-mill ·Air conditioning ·Stereo

Cash registers ·Water treatment .. ..

Fork and knives etc 20,000 pesos

supplies Fee: Coffee Snack Coffee cups Napkin

first Month Utensils Fee: water and Electricity Fee peso 8000 ·

Advertising Fee for first month: peso 5000/-

Capital requirements: P4,000,000

Financial data

EMPLOYEE PAY

Waiter & Waitress & Casher & Coffee maker

P38/ · per hour

Manager

P10,000 per month

Accountant

P8,500 per month

Total monthly Pay: P39,700/·

PRICE & REVENUE

o Coffee: P 50/- to 150/- (Depends on the flavor)

o Cake: P 60/- to 300/- ( Depends on the flavor )

o Cookie: P 45/- to 250/- ( Depend on the flavor)

o Estimated Sell 125 cups coffee, 30 pieces of cakes and 30 pieces of cookies.

Day Revenue= 75*125 + 150*30 + 125*30 =P 17,750/-

Monthly Revenue = P 17,750 * 30 = P 532,500/-

Monthly Profit:

Monthly Cost:

total operating cost P 81,543/-

TR-TC-Taxes =

P32,500- P81,543 - P34,613

= P416,344/-

FUNDS BORROWED

o P 4,00,000/- from development bank of the phillipines

• 1 years

• Interest rate is P 2.50%

• Monthly payment P 37500/-

PAY FOR THE LOAN

Monthly Payment

P 37,500/-

Monthly Profit

P 16,344/-

Monthly Remain

P 416,344 · Rs37,500 = P 378,844/-

Supporting Documents/Sources

• My racts came from the Nallonal CoffeeAssociat1on of India's website

• Logoease.com helped me make my business logo

• I also received some ideas for my pricing and products from Starbucks and CCD

• www ccd in I www starbucks in

• All pictures of my products came from goog!e.com/images