1, First Idea 

Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve
Jobs and Steve Wozniak, who brought to the new company a vision of changing
the way people viewed computers. Jobs and Wozniak wanted to make
computers small enough for people to have them in their homes or offices.
Simply put, they wanted a computer that was user-friendly.

(The birth of Apple in Steve Jobs’ parents’ home in Los Altos, California)

2,  The evolution of the Apple logo

The very first logo for Apple was designed in 1976 by two of the founders, Steve

Jobs and Ronald Wayne, and inspired by a quote from Wordsworth. Created with

India ink, the black and white illustration featured the English mathematician,

physicist, astronomer, theologian, and author, Isaac Newton, sitting under an

apple tree. Inside of the picture frame read a text from the romantic English poet,

“Newton… a mind forever voyaging through strange seas of thought”. The

inaugural name of the company, “Apple Computer Co.”, wrapped around the top

and bottom on a fabric-like banner.

The following year, Steve Jobs hired designer Rob Janoff, an Art Director at

Regis McKenna and well-known for his work with corporate design and branding,

to create a new logo for the developing startup. Jobs reportedly believed the first

logo to look old fashioned, and it was proven to be difficult to reproduce in

smaller sizes. 

 Today, Apple’s modernized “Millennial” logo comes in three colors: silver,

white and black. 

Its monochrome attributes effortlessly communicate a straightforward and honest

aesthetic. Because the bitten apple is widely recognizable and sleek, it inevitably

led to a certain kind of intrigue: that being fans and admirers seeking an

unspoken truth behind the design. Apple, as a successful company, symbolizes

something that everyone wants to take a bite out of. Apple has become

synonymous with a high standard of quality and setting the bar high for progress

amongst technology. The bite itself indicates a particular kind of indulgence into a

greater consumption of a brand who has risen to the top. 

3, First product

The Apple Computer 1, originally released as the Apple Computer and known

later as the Apple I, or Apple-1, is a desktop computer released by the Apple

Computer Company (now Apple Inc.) in 1976. It was designed by Steve

Wozniak. The idea of selling the computer came from Wozniak's friend and co-

founder Steve Jobs. The Apple I was Apple's first product, and to finance its

creation, Jobs sold his only motorized means of transportation, a VW Microbus,

for a few hundred dollars (Wozniak later said that Jobs planned instead to use

his bicycle to get around), and Wozniak sold his HP-65 calculator for $500.

Wozniak demonstrated the first prototype in July 1976 at the Homebrew

Computer Club in Palo Alto, California.