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Steve Jobs Biography

Born: February 24, 1955


San Francisco, California

American business executive, computer programmer, and entrepreneur


Computer designer and corporate executive Steve Jobs is cofounder of Apple Computers. With
his vision of affordable personal computers, he launched one of the largest industries of the past
decades while still in his early twenties. He remains one of the most inventive and energetic
minds in American technology.

(Early life
Steven Jobs was born February 24, 1955, in San Francisco,
California, and was adopted by Paul and Clara Jobs. He
grew up with one sister, Patty. Paul Jobs was
a machinist and fixed cars as a hobby. Jobs remember his
father as being very skilled at working with his hands.
In 1961 the family moved to Mountain View, California.
This area, just south of Palo Alto, California, was
becoming a center for electronics. Electronics form the
basic elements of devices such as radios, televisions,
stereos, and computers. At that time people started to refer
to the area as "Silicon Valley." This is because a substance
called silicon is used in the manufacturing of electronic parts. Steve Jobs.
Reproduced by permission of the
As a child, Jobs preferred doing things by himself. He swam Corbis Corporation
Competitively, but was not interested in team sports or other group activities. He showed an
early interest in electronics and gadgetry. He spent a lot of time working in the garage workshop
of a neighbor who worked at Hewlett-Packard, an electronics manufacturer.
Jobs also enrolled in the Hewlett-Packard Explorer Club. There he saw engineers demonstrate
new products, and he saw his first computer at the age of twelve. He was very impressed, and
knew right away that he wanted to work with computers.
While in high school Jobs attended lectures at the Hewlett-Packard plant. On one occasion he
boldly asked William Hewlett (1931–2001), the president, for some parts he needed to complete
a class project. Hewlett was so impressed he gave Jobs the parts, and offered him a summer
internship at Hewlett-Packard.
(College and travel
After graduating from high school in 1972, Jobs attended Reed College in Portland, Oregon, for
two years. He dropped out after one semester to visit India and study eastern religions in the
summer of 1974. In 1975 Jobs joined a group known as the Homebrew Computer Club. One
member, a technical whiz named Steve Wozniak (1950–), was trying to build a small computer.
Jobs became fascinated with the marketing potential of such a computer. In 1976 he and
Wozniak formed their own company. They called it Apple Computer Company, in memory of a
happy summer Jobs had spent picking apples. They raised $1,300 in startup money by selling
Jobs's microbus and Wozniak's calculator. At first they sold circuit boards (the boards that hold
the internal components of a computer) while they worked on the computer prototype (sample).

(Apple and the personal computer era


Jobs had realized there was a huge gap in the computer market. At that time almost all computers
were mainframes. They were so large that one could fill a room, and so costly that individuals
could not afford to buy them. Advances in electronics, however, meant that computer
components were getting smaller and the power of the computer was increasing.
Jobs and Wozniak redesigned their computer, with the idea of selling it to individual users. The
Apple II went to market in 1977, with impressive first year sales of $2.7 million. The company's
sales grew to $200 million within three years. This was one of the most phenomenal cases of
corporate growth in U.S. history. Jobs and Wozniak had opened an entirely new market—
personal computers. Personal computers began an entirely new way of processing information.
By 1980 the personal computer era was well underway. Apple was continually forced to improve
its products to remain ahead, as more competitors entered the marketplace. Apple introdu ced the
Apple III, but the new model suffered technical and marketing problems. It was withdrawn from
the market, and was later reworked and reintroduced.
Jobs continued to be the marketing force behind Apple. Early in 1983 he unveiled the Lisa. It
was designed for people possessing minimal computer experience. It did not sell well, however,
because it was more expensive than personal computers sold by competitors. Apple's biggest
competitor was International Business Machines (IBM). By 1983 it was estimated that Apple had
lost half of its market share (part of an industry's sales that a specific company has) to IBM .

(The Macintosh
In 1984 Apple introduced a revolutionary new model, the Macintosh. The on-screen display had
small pictures called icons. To use the computer, the user pointed at an icon and clicked a button
using a new device called a mouse. This process made the Macintosh very easy to use. The
Macintosh did not sell well to businesses, however. It lacked features other personal computers
had, such as a corresponding high quality printer. The failure of the Macintosh signaled the
beginning of Jobs's downfall at Apple. Jobs resigned in 1985 from the company he had helped
found, though he retained his title as chairman of its board of directors.

(NeXT
Jobs soon hired some of his former employees to begin a new computer company called NeXT.
Late in 1988 the NeXT computer was introduced at a large gala event in San Francisco, aimed at
the educational market. Initial reactions were generally good. The product was very user -
friendly, and had a fast processing speed, excellent graphics displays, and an outstanding sound
system. Despite the warm reception, however, the NeXT machine never caught on. It was too
costly, had a black-and-white screen, and could not be linked to other computers or run common
software.

(Toy Story
NeXT was not, however, the end of Steve Jobs. In 1986 Jobs purchased a small company
called Pixar from filmmaker George Lucas (1944–). Pixar specialized in computer animation.
Nine years later Pixar released Toy Story, a huge box office hit. Pixar later went on to make Toy
Story 2 and A Bug's Life, which Disney distributed, and Monsters, Inc. All these films have been
extremely successful. Monsters, Inc. had the largest opening weekend ticket sales of any
animated film in history.

(NeXT and Apple


In December of 1996 Apple purchased NeXT Software for over $400 million. Jobs returned to
Apple as a part-time consultant to the chief executive officer (CEO). The following year, in a
surprising event, Apple entered into a partnership with its competitor Microsoft. The two
companies, according to the New York Times, "agreed to cooperate on several sales and
technology fronts." Over the next six years Apple introduced several new products and
marketing strategies.
In November 1997 Jobs announced Apple would sell computers directly to users over the
Internet and by telephone. The Apple Store became a runaway success. Within a week it was the
third-largest e-commerce site on the Internet. In September of 1997 Jobs was named interim
CEO of Apple.
In 1998 Jobs announced the release of the iMac, which featured powerful computing at an
affordable price. The iBook was unveiled in July 1999. This is a clam-shaped laptop that is
available in bright colors. It includes Apple's AirPort, a computer version of the cordless phone
that would allow the user to surf the Internet wirelessly. In January 2000 Jobs unveiled Apple's
new Internet strategy. It included a group of Macintosh-only Internet-based applications. Jobs
also announced that he was becoming the permanent CEO of Apple.
In a February 1996 Time magazine article, Jobs said, "The thing that drives me and my
colleagues … is that you see something very compelling to you, and you don't quite know how
to get it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in
years of your life to make it come into existence." Jobs has worked hard to translate his ideas
into exciting and innovative products for businesses and consumers. He was instrumental in
launching the age of the personal computer. Steve Jobs is truly a computer industry visionary.

(Building his legacy


The resurgence of Steve's cancer was a painful reminder that it was time to 'put his affairs in
order' before his passing — and he did.
He made sure that Apple was ready to operate without him: in late 2008, he hired the dean of the
Yale School of Management to create 'Apple University', a sort of internal business track to
groom future Apple executives by exposing them to the Apple ways of doing business, through
actual case studies in the history of the company. He also consolidated his executive team and
agreed with the board that his natural successor would be his second in command, COO Tim
Cook. Finally, at his last public appearance in June 2011, he unveiled his plans for the future
Apple campus in Cupertino, a huge spaceship-sized building in the shape of a perfect circle. All
of this was in place when, because of his increasingly deteriorating health, he resigned as Apple
CEO on August 24, 2011.
Jobs also prepared his personal legacy. In 2009, he finally started giving interviews to journalist
Walter Isaacson to prepare for his first and only authorized biography, giving him his perspective
on his life and career. He also spent his last days designing a boat for his family on which he
hoped to travel the world. Unfortunately, death took him too soon, and he died peacefully at
home on October 5, 2011, surrounded by his family — the day following the introduction of the
iPhone 4S, an Apple event that he watched from his deathbed.
“It’s better to be a pirate than to join the navy.”
Steve Jobs
“What a computer is to me “Your time is limited, so don't waste it living someone else's
is the most remarkable tool life. Don't be trapped by dogma - which is living with the
that we have ever come up results of other people's thinking. Don't let the noise of others'
with. It’s the equivalent of opinions drown out your own inner voice. And most
a bicycle for our minds.” important, have the courage to follow your heart and
Steve Jobs intuition.” Steve Jobs

“Quality is much better “I think if you do something and it turns out pretty good, then
than quantity. One home you should go do something else wonderful, not dwell on it
run is much better than two for too long. Just figure out what’s next.” Steve Jobs
doubles.” Steve Jobs

“No one wants to die. Even people who want to go to heaven


“Sometimes life hits you in
the head with a brick. Don't don't want to die to get there. And yet death is the destination
lose faith.” Steve Jobs we all share. No one has ever escaped it. And that is as it
should be, because Death is very likely the single best
invention of Life. It is Life's change agent. It clears out the
old to make way for the new.” Steve Jobs
“Your work is going to fill
a large part of your life, “You can't connect the dots looking forward; you can only
and the only way to be connect them looking backwards. So you have to trust that the
truly satisfied is to do what dots will somehow connect in your future. You have to trust
you believe is great work. in something - your gut, destiny, life, karma, whatever. This
And the only way to do approach has never let me down, and it has made all the
great work is to love what difference in my life.” Steve Jobs
you do. If you haven't
found it yet, keep looking.
Don't settle. As with all “For the past 33 years, I have looked in the mirror every
matters of the heart, you'll morning and asked myself: 'If today were the last day of my
know when you find it.” life, would I want to do what I am about to do today?' And
Steve Jobs whenever the answer has been 'No' for too many days in a
row, I know I need to change something.” Steve Jobs
“Innovation distinguishes Remembering that I'll be dead soon is the most important tool
between a leader and a I've ever encountered to help me make the big choices in life.
follower.” Steve Jobs Because almost everything - all external expectations, all
pride, all fear of embarrassment or failure - these things just
fall away in the face of death, leaving only what is truly
important. Steve Jobs
“My favorite things in life
don't cost any money. It's
really clear that the most “That's been one of my mantras - focus and simplicity.
precious resource we all Simple can be harder than complex: You have to work hard to
have is time.” Steve Jobs get your thinking clean to make it simple. But it's worth it in
the end because once you get there, you can move
mountains.” Steve Jobs
“If you want to live your
life in a creative way, as an “Design is not just what it looks like and feels like. Design is
artist, you have to not look how it works.” Steve Jobs
back too much. You have
to be willing to take
whatever you’ve done and “Design is a funny word. Some people think design means
how it looks. But of course, if you dig deeper, it's really how
whoever you were and
it works.” Steve Jobs
throw them away.” Steve
Jobs
“Computers themselves, and software yet to be developed,
will revolutionize the way we learn.” Steve Jobs
“Be a yardstick of quality.
Some people aren't used to
“Stay hungry, stay foolish.” Steve Jobs
an environment where
excellence is expected.”
Steve Jobs
“Here’s to the crazy ones, the misfits, the rebels, the
troublemakers, the round pegs in the square holes… The ones
“Great things in business who see things differently — they’re not fond of rules… You
can quote them, disagree with them, glorify or vilify them, but
are never done by one
the only thing you can’t do is ignore them because they
person. They're done by a
change things… They push the human race forward, and
team of people.” Steve
while some may see them as the crazy ones, we see genius,
Jobs
because the ones, who are crazy enough to think that they can
change the world, are the ones who do.” Steve Jobs
“Everyone here has the Innovation has nothing to do with how many R & D dollars
sense that right now is one you have. When Apple came up with the Mac, IBM was
of those moments when we spending at least 100 times more on R & D. It's not about
are influencing the future.” money. It's about the people you have, how you're led, and
Steve Jobs how much you get it. Steve Jobs

“Sometimes when you


innovate, you make
mistakes. It is best to admit “Ultimately, it comes down to taste. It comes down to trying
them quickly, and get on to expose yourself to the best things that humans have done
with improving your other and then try to bring those things into what you’re doing.
Picasso had a saying: good artists copy, great artists steal.
innovations.” Steve Jobs
And we have always been shameless about stealing great
ideas, and I think part of what made the Macintosh great was
“Things don't have to that the people working on it were musicians and poets and
change the world to be artists and zoologists and historians who also happened to be
important.” Steve Jobs the best computer scientists in the world.” Steve Jobs

“A lot of companies have


“Creativity is just connecting things. When you ask creative
chosen to downsize, and
people how they did something, they feel a little guilty
maybe that was the right
because they didn't really do it, they just saw something. It
thing for them. We chose a
seemed obvious to them after a while. That's because they
different path. Our belief
were able to connect experiences they've had and synthesize
was that if we kept putting
new things.” Steve Jobs
great products in front of
customers, they would
continue to open their
wallets.” Steve Jobs “A lot of people in our industry haven't had very diverse
experiences. So they don't have enough dots to connect, and they
end up with very linear solutions without a broad perspective on
the problem. The broader one's understanding of the human
“An iPod, a phone, an experience, the better design we will have. “Steve Jobs
internet mobile
communicator... these are
NOT three separate “Design is the fundamental soul of a man-made creation that
devices! And we are ends up expressing itself in successive outer layers of the
calling it iPhone! Today product or service. The iMac is not just the color or
Apple is going to reinvent translucence or the shape of the shell. The essence of the iMac
the phone. And here it is”. is to be the finest possible consumer computer in which each
Steve Jobs element plays together.” Steve Jobs
“So when these people sell
out, even though they get “The system is that there is no system. That doesn't mean we
fabulously rich, they're don't have process. Apple is a very disciplined company, and
gypping themselves out of we have great processes. But that's not what it's about.
one of the potentially most Process makes you more efficient.” Steve Jobs
rewarding experiences of
their unfolding lives.
Without it, they may never “And no, we don't know where it will lead. We just know
know their values or how there's something much bigger than any of us here.” Steve
to keep their newfound Jobs
wealth in perspective.”
Steve Jobs “We think the Mac will sell zillions, but we didn't build the
“The most compelling Mac for anybody else. We built it for ourselves. We were the
reason for most people to group of people who were going to judge whether it was great
buy a computer for the or not. We weren't going to go out and do market research.
home will be to link it to a We just wanted to build the best thing we could build.” Steve
nationwide Jobs
communications network.
We're just in the beginning “Our goal is to make the best devices in the world, not to be
stages of what will be a the biggest.” Steve Jobs
truly remarkable
breakthrough for most
people - as remarkable as
“I think right now it's a battle for the mindshare of developers
the telephone.” Steve Jobs
and for the mindshare of customers, and right now iPhone and
Android are winning that battle.” Steve Jobs

“I'll always stay connected


with Apple. I hope that “Part of what made the Macintosh great was that the people
throughout my life I'll sort working on it were musicians, poets, and artists, and
of have the thread of my zoologists, and historians. They also happened to be the best
life and the thread of computer scientists in the world. But if it hadn't been
Apple weave in and out of computer science, these people would have been doing
each other, like a tapestry. amazing things in other fields.” Steve Jobs
There may be a few years
when I'm not there, but I'll
“The people who are doing the work are the moving force
always come back.” Steve
behind the Macintosh. My job is to create a space for them, to
Jobs
clear out the rest of the organization and keep it at bay.” Steve
“I want to put a ding in the Jobs
universe.” Steve Jobs
“In most people's “Remembering that you are going to die is the best way I
vocabularies, design means know to avoid the trap of thinking you have something to
veneer. It's interior lose. You are already naked. There is no reason not to follow
decorating. It's the fabric your heart.” Steve Jobs
of the curtains and the
sofa. But to me, nothing
could be further from the “Pretty much, Apple and Dell are the only ones in this
meaning of design.” Steve industry making money. They make it by being Wal-Mart.
Jobs We make it by innovation.” Steve Jobs

“Well, Apple invented the


PC as we know it, and then “The desktop computer industry is dead. Innovation has
it invented the graphical virtually ceased. Microsoft dominates with very little
user interface as we know innovation. That's over. Apple lost. The desktop market has
it eight years later (with entered the dark ages, and it's going to be in the dark ages for
the introduction of the the next 10 years, or certainly for the rest of this decade.”
Mac). But then, the Steve Jobs
company had a decade in
which it took a nap.” Steve
Jobs “This revolution, the information revolution, is a revolution
of free energy as well, but of another kind: free intellectual
energy. It's very crude today, yet our Macintosh computer
“This is what customers
takes less power than a 100-watt bulb to run it and it can save
pay us for - to sweat all
you hours a day. What will it be able to do ten or 20 years
these details so it's easy
from now, or 50 years from now?” Steve Jobs
and pleasant for them to
use our computers. We're
supposed to be really good
at this. That doesn't mean
we don't listen to “There's no other company that could make a Mac Book Air
customers, but it's hard for and the reason is that not only do we control the hardware, but
them to tell you what they we control the operating system. And it is the intimate
want when they've never interaction between the operating system and the hardware
seen anything remotely that allows us to do that. There is no intimate interaction
like it.” Steve Jobs between Windows and a Dell notebook.” Steve Jobs

“And one more thing.” “We made the buttons on the screen look so good you'll want
Steve Jobs to lick them.” Steve Jobs
“I believe life is an the lightness of being a beginner again, less sure about
intelligent thing: those everything. It freed me to enter one of the most creative
things aren’t random.” periods of my life.” Steve Jobs
Steve Jobs

“I met Woz when I was 13, at a friend's garage. He was about


“Apple's market share is 18. He was, like, the first person I met who knew more
bigger than BMW's or electronics than I did at that point. We became good friends,
Mercedes's or Porsche's in because we shared an interest in computers and we had a
the automotive market. sense of humor. We pulled all kinds of pranks together.”
What's wrong with being Steve Jobs
BMW or Mercedes?”
Steve Jobs
“Microsoft has had two goals in the last 10 years. One was to
copy the Mac, and the other was to copy Lotus' success in the
“Bottom line is, I didn't spreadsheet - basically, the applications business. And over
return to Apple to make a the course of the last 10 years, Microsoft accomplished both
fortune. I've been very of those goals. And now they are completely lost.” Steve Jobs
lucky in my life and
already have one. When I
“Technology is nothing. What's important is that you have a
was 25, my net worth was
faith in people, that they're basically good and smart, and if
$100 million or so. I
you give them tools, they'll do wonderful things with them.”
decided then that I wasn't
Steve Jobs
going to let it ruin my life.
There's no way you could
ever spend it all, and I
don't view wealth as “When you're young, you look at television and think, there's
something that validates a conspiracy. The networks have conspired to dumb us down.
my intelligence.” Steve But when you get a little older, you realize that's not true. The
Jobs networks are in business to give people exactly what they
want.” Steve Jobs

I didn't see it then, but it


turned out that getting fired “As individuals, people are inherently good. I have a
from Apple was the best somewhat more pessimistic view of people in groups. And I
thing that could have ever remain extremely concerned when I see what's happening in
happened to me. The our country, which is in many ways the luckiest place in the
world. We don't seem to be excited about making our country
heaviness of being a better place for our kids. “Steve Jobs
successful was replaced by
“I have a great respect for incremental improvement, and I've
done that sort of thing in my life, but I've always been
attracted to the more revolutionary changes. I don't know
“Being the richest man in why. Because they're harder. They're much more stressful
the cemetery doesn't matter emotionally. And you usually go through a period where
to me. Going to bed at everybody tells you that you've completely failed.” Steve Jobs
night saying we've done
something wonderful, “I think it's brought the world a lot closer together, and will
that's what matters to me.” continue to do that. There are downsides to everything; there
Steve Jobs
are unintended consequences to everything. The most
corrosive piece of technology that I've ever seen is called
television - but then, again, television, at its best, is
“Japan's very interesting. magnificent.” Steve Jobs
Some people think it
copies things. I don't think
that anymore. I think what “It's not the tools that you have faith in - tools are just tools.
they do is reinvent things.
They work, or they don't work. It's people you have faith in or
They will get something
not. Yeah, sure, I'm still optimistic I mean, I get pessimistic
that's already been sometimes but not for long.” Steve Jobs
invented and study it until
they thoroughly understand
it. In some cases, they
“We think Android is very, very fragmented, and becoming
understand it better than
more fragmented by the day. And as you know, Apple strives
the original inventor.”
Steve Jobs for the integrated model so that the user isn't forced to be the
systems integrator.” Steve Jobs

“If you haven't found it


“I'm sorry, it's true. Having children really changes your view
yet, keep looking. Don't
on these things. We're born, we live for a brief instant, and we
settle. As with all matters
of the heart, you'll know die. It's been happening for a long time. Technology is not
changing it much – if at all.” Steve jobs
when you find it. And, like
any great relationship, it
just gets better and better
as the years roll on.” Steve “Who wants a stylus. You have to get em and put em away,
Jobs and you lose em. Yuck. Nobody wants a stylus.” Steve Jobs

“It is piracy, not overt online music stores, which is our main
competitor.” Steve Jobs
“The reason that Apple is “The engineering is long gone in most PC companies. In the
able to create products like consumer electronics companies, they don't understand the
the iPad is because we've software parts of it. And so you really can't make the products
always tried to be at the that you can make at Apple anywhere else right now. Apple's
intersection of technology the only company that has everything under one roof.” Steve
and the liberal arts.” Steve Jobs
Jobs

“My model for business is The Beatles: They were four guys
“Older people sit down and that kept each others' negative tendencies in check; they
ask, 'What is it?' but the balanced each other. And the total was greater than the sum of
boy asks, 'What can I do the parts.” Steve Jobs
with it?'.” Steve Jobs

“I'm an optimist in the “You know, my main reaction to this money thing is that it's
humorous, all the attention to it, because it's hardly the most
sense that I believe humans
insightful or valuable thing that's happened to me.” Steve Jobs
are noble and honorable,
and some of them are
really smart. I have a very “I think money is a wonderful thing because it enables you to
optimistic view of do things. It enables you to invest in ideas that don't have a
individuals.” Steve Jobs short-term payback.” Steve Jobs

“The desktop metaphor


was invented because one, “Throughout my years in business, I discovered something. I
you were a stand-alone would always ask why you do things. The answers that I
device, and two, you had would invariably get are: 'Oh, that's just the way things are
to manage your own done around here.' Nobody knows why they do what they do.
storage. That's a very big Nobody thinks very deeply about things in business.” Steve
thing in a desktop world. Jobs
And that may go away.
You may not have to
“We want to reinvent the phone. What's the killer app? The
manage your own storage.
killer app is making calls! It's amazing how hard it is to make
You may not store much
calls on most phones. We want to let you use contacts like
before too long.” Steve
never before - sync your iPhone with your PC or mac.” Steve
Jobs
Jobs
“But innovation comes any of this stuff to use Macintosh.” Steve Jobs
from people meeting up in
the hallways or calling “The over-all point is that new technology will not necessarily
each other at 10:30 at night replace old technology, but it will date it. By definition.
with a new idea, or Eventually, it will replace it. But it's like people who had
because they realized black-and-white TVs when color came out. They eventually
something that shoots decided whether or not the new technology was worth the
investment.” Steve Jobs
holes in how we've been
thinking about a problem.”
Steve Jobs
“Our DNA is as a consumer company - for that individual
customer who's voting thumbs up or thumbs down. That's
“We don't get a chance to who we think about. And we think that our job is to take
responsibility for the complete user experience. And if it's not
do that many things, and
up to par, it's our fault, plain and simple.” Steve Jobs
every one should be really
excellent. Because this is
our life. Life is brief, and “What we want to do is make a leapfrog product that is way
then you die, you know? smarter than any mobile device has ever been, and super-easy
So this is what we've to use. This is what iPhone is. OK? So, we're going to
chosen to do with our life.” reinvent the phone.” Steve Jobs
Steve Jobs

“And it comes from saying no to 1,000 things to make sure


“I think we're having fun. I we don't get on the wrong track or try to do too much. We're
think our customers really always thinking about new markets we could enter, but it's
like our products. And only by saying no that you can concentrate on the things that
we're always trying to do are really important.” Steve Jobs
better.” Steve Jobs

“It takes these very simple-minded instructions - 'Go fetch a


“Most people have no number, add it to this number, put the result there, perceive if
concept of how an it's greater than this other number' - but executes them at a
automatic transmission rate of, let's say, 1,000,000 per second. At 1,000,000 per
works, yet they know how second, the results appear to be magic.” Steve Jobs
to drive a car. You don't
have to study physics to “These technologies can make life easier, can let us touch
understand the laws of people we might not otherwise. You may have a child with a
motion to drive a car. You birth defect and be able to get in touch with other parents and
don't have to understand support groups, get medical information, the latest
experimental drugs. These “Woz is living his own life now. He hasn't been around Apple
things can profoundly for about five years. But what he did will go down in history.”
influence life. I'm not Steve Jobs
downplaying that.” Steve
Jobs
Now, we are selling over 5 million songs a day now. Isn't that
unbelievable? That's 58 songs every second of every minute
of every hour of every day.” Steve Jos
“The design of the Mac
wasn't what it looked like,
although that was part of it.
Primarily, it was how it “You'll see more and more perfection of that - computer as
worked. To design servant. But the next thing is going to be computer as a guide
or agent.” Steve Jobs
something really well, you
have to get it. You have to
really grok what it's all
about. It takes a passionate “I don't think I've ever worked so hard on something, but
commitment to really working on Macintosh was the neatest experience of my life.
thoroughly understand Almost everyone who worked on it will say that. None of us
something, chew it up, not wanted to release it at the end. It was as though we knew that
just quickly swallow it.” once it was out of our hands, it wouldn't be ours anymore.”
Steve Jobs Steve Jobs

“We hire people who want “It's not a faith in technology. It's faith in people.” Steve Jobs
to make the best things in
the world.” Steve Jobs
“We've demonstrated a strong track record of being very
disciplined with the use of our cash. We don't let it burn a
hole in our pocket, we don't allow it to motivate us to do
“I'm very excited about stupid acquisitions. And so I think that we'd like to continue
having the Internet in my to keep our powder dry, because we do feel that there are one
den.” Steve Jobs or more strategic opportunities in the future.” Steve Jobs

“My biological mother later found out that my mother had


“I've always wanted to
never graduated from college and that my father had never
own and control the
graduated from high school. She refused to sign the final
primary technology in
adoption papers. She only relented a few months later when
everything we do.” Steve
Jobs my parents promised that I would someday go to college.”
Steve Jobs
“To turn really interesting experienes that a year is a lifetime at Apple. So this has been
ideas and fledgling ten lifetimes.” Steve Jobs
technologies into a
company that can continue
to innovate for years, it “I learned about serif and san serif typefaces, about varying
requires a lot of the amount of space between different letter combinations,
disciplines.” Steve Jobs about what makes great typography great. It was beautiful,
historical, artistically subtle in a way that science can't
capture, and I found it fascinating.” Steve Jobs
“We're just enthusiastic
about what we do.” Steve
Jobs “It's not about charisma and personality, it's about results and
products and those very bedrock things that are why people at
“We're going to be able to Apple and outside of Apple are getting more excited about the
ask our computers to company and what Apple stands for and what its potential is
to contribute to the industry.” Steve Jobs
monitor things for us, and
when certain conditions
happen, are triggered, the
computers will take certain “When you're a carpenter making a beautiful chest of
actions and inform us after drawers, you're not going to use a piece of plywood on the
the fact.” Steve Job back, even though it faces the wall and nobody will ever see
it. You'll know it's there, so you're going to use a beautiful
piece of wood on the back.” Steve Jobs
“What is Apple, after all?
Apple is about people who
think 'outside the box,' “The seven-inch tablets are tweeners: too big to compete with
people who want to use a smartphone, and too small to compete with an iPad.” Steve
computers to help them Jobs
change the world, to help
them create things that
“First was the mouse. The second was the click wheel. And
make a difference, and not
now, we're going to bring multi-touch to the market. And
just to get a job done.”
each of these revolutionary interfaces has made possible a
Steve Jobs
revolutionary product - the Mac, the iPod and now the iPhone.
Steve Jobs

“Each year has been so


robust with problems and
“But Apple really beats to a different drummer. I used to say
successes and learning
that Apple should be the Sony of this business, but in reality, I
experiences and human
think Apple should be the Apple of this business.” Steve Jobs
“It's hard to tell with these “I was lucky - I found what I loved to do early in life. Woz
Internet startups if they're and I started Apple in my parents' garage when I was 20. We
really interested in worked hard, and in 10 years, Apple had grown from just the
building companies or if two of us in a garage into a $2 billion company with over
they're just interested in 4000 employees.” Steve Jobs
the money. I can tell you,
though: If they don't really
want to build a company, “Of all the inventions of humans, the computer is going to
they won't luck into it. rank near or at the top as history unfolds and we look back. It
That's because it's so hard is the most awesome tool that we have ever invented. I feel
that if you don't have a incredibly lucky to be at exactly the right place in Silicon
passion, you'll give up.” Valley, at exactly the right time, historically, where this
Steve Jobs invention has taken form.” Steve Jobs

“The reason we wouldn't “The manual for WordStar, the most popular word-processing
make a seven-inch tablet program, is 400 pages thick. To write a novel, you have to
isn't because we don't want read a novel - one that reads like a mystery to most people.
to hit a price point, it's They're not going to learn slash q-z any more than they're
because we don't think you going to learn Morse code. That is what Macintosh is all
can make a great tablet about.” Steve Jobs
with a seven-inch screen.”
Steve Jobs

“I've done a lot of things I'm not proud of, such as getting my
girlfriend pregnant when I was 23 and the way I handled
“Apple took the edge off that.” Steve Jobs
the word 'computer.'”
Steve Jobs

“If you're gonna make connections which are innovative...


you have to not have the same bag of experiences as everyone
“You can't just ask else does.” Steve Jobs
customers what they want
and then try to give that to
them. By the time you get
“Pointing is a metaphor we all know. We've done a lot of
it built, they'll want
studies and tests on that, and it's much faster to do all kinds of
something new.” Steve
functions, such as cutting and pasting, with a mouse, so it's
Jobs
not only easier to use but more efficient.” Steve Jobs
“I get asked a lot why “It took us three years to build the NeXT computer. If we'd
Apple's customers are so given customers what they said they wanted, we'd have built a
loyal. It's not because they computer they'd have been happy with a year after we spoke
belong to the Church of to them - not something they'd want now.” Steve Jobs
Mac! That's ridiculous.”
Steve Jobs

(Conclusion
Steve Jobs has and is still touching the lives of people all around the world today. His story is
amazing to read because despite all of the hardships he faced, he did what he said he was going
to do: become a millionaire. He had a dream and he wouldn’t stop until it was lived out. To
summarize his life, one could say he was adopted at birth and the disappointment of his parents
giving him up followed him for the rest of his life. He dropped out of college after 6 months and
he and a friend named Stephen Wozniak created the first Apple computer in a garage. Apple
blossomed into what is now known as one of the world’s greatest mule-national corporations.
Jobs was later fired from the company that he had founded and went away for awhile to help turn
a company named Pixar into a billion dollar corporation and found a new company he called
NeXT. When Apple started to struggle, he went back and took the company to the top again, for
the second time. One of the main focuses of his life was his bitter personality and his work ethic.
However, he always got the job done and most of his hot headedness all was linked to his
insecurities from his birth parents giving him up for adoption as a small child. There was a
reason Steve was the way he was but throughout his life, he learned things the hard way and
eventually turned his life around when he surrounded himself with the right kind of people. Steve
Jobs died on October 5, 2011 due to pancreatic cancer.

Sources: The Steve Jobs Nobody Know, by Jeff Goodell, Steve Jobs: by Walter Isaacson

I believe if Steve Jobs still alive world would take another way different than now.
-My name is Ibnoulkhatib Yahya I was born February 24 same day of Steve Jobs-

Graduated from Industry engineering and doing master in

Innovation and entrepreneurship to be like

Leader Steve one day


(For More Information
 Brashares, Ann. Steve Jobs: Think Different. Brookfield, CT: Twenty-first Century
Books, 2001.
 Butcher, Lee. Accidental Millionaire: The Rise and Fall of Steven Jobs at Apple
Computer. New York: Paragon House, 1987.
 Wilson, Suzan. Steve Jobs: Wizard of Apple Computer. Berkeley Heights, NJ: Enslow,
2001.
 Young, Jeffrey S. Steve Jobs: The Journey is the Reward. Glenview, IL: Scott, Foresman,
1988.
 All about Steve Jobs.com
 Encyclopedia of world Biography – Steve Jobs Biography, 2016 Advameg.Inc.
 Stevejobs.fr – Steve Jobs sur Internet, Biographie Jobs.
 Brainyquote.com- Steve Jobs Quotes, Copyright © 2001 - 2016 BrainyQuote.
 Goodreads.com- Quotes about Steve Jobs, © 2016 Goodreads Inc
 Jillian D'Onfro. 15 Steve Jobs quotes that will leave you feeling inspired-
Businessinsider.com, Feb. 24, 2016.
 Chelsea Pieroni. 20 Most Memorable Quotes From Steve Jobs,Cheatsheet.com-
September 12, 2016
 tevejobsapplesoftware.blogspot.com.tr-SteveJobs,Thursday, April 19, 2012

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