BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Student Assessment Workbook

BSBMKG418
Develop and Apply Knowledge of Marketing
Communication Industry

Student Full Name:

Student ID:

Date Submitted:

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Pre-assessment Checklist
Your assessor will go through the assessment for this unit, BSBMKG418 Develop and Apply Knowledge of Marketing
Communication Industry. It is important that you understand this assessment before taking on the questions and
tasks. To confirm that you have been given this overview, we ask you to complete the following Pre-Assessment
Checklist.
You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your
understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the
‘Comments’ column.

When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.

Pre – assessment Checklist Comments

Y N I, the student, understand the purpose of the assessment.

I understand when and where the assessment will occur, who will
Y N assess and in what format the assessment will be submitted.

Y N I understand the methods of assessment.

I understand what resources are required to complete this

Y N assessment.
I understand the performance level required for each assessment
Y N event.
I understand that it must be my own work. I have been explained
Y N and understand the serious consequences in case this work is
found plagiarised.
Y N I understand the process if I am deemed not yet competent.

Y N I understand the feedback process and the appeals process.

The assessor has discussed with me if I have any special needs and
Y N if so what arrangements have been made.
Student ID Student Signature Date
Student Full Name

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Assessment Event – Fusion Marketing Simulation

In this assessment, you will undertake a number of tasks associated with researching critical information on the
marketing communication industry and reporting to key internal and external stakeholders of Fusion Marketing. In
this simulation, you will perform the following actions:
 research information on the industry as required
 create information sheets to regularly monitor the industry as typical work role
 establish and maintain a corporate knowledge base
 conduct a face-to-face meeting with internal and external stakeholders to share knowledge.

Task 1: Develop Knowledge of the Marketing Communications Industry

In this task you will identify and access sources of information on the marketing communications industry, and then
create the first information sheet that covers structure and operation of the marketing communication industry,
industry sectors, associations, networks, societal role, and key stakeholders.

1.1 Identify and access sources of information on the industry

Insert your response into the table below:
Information source Description of credibility to the market
1.
2.
3.
4.
5.

1.2 Identify the industry structure and client operating environment

Insert your response into the table below:
Participants Description
1.
2.
3.
4.
5.

1.3 Evaluate the organisational structure

Insert your responses here:

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

1.4 Describe organisational plans

Insert your response here:

1.5 Obtain information on marketing communication industry sectors

Insert your response into the table below:
Sectors Description of its role within the industry
1.
2.
3.
4.
5.

1.6 Obtain information on marketing communication industry associations and networks

Insert your response into the table below:
Associations and Networks Description
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

1.7 Obtain information on the societal role of the marketing communication industry
Insert your response into the table below:
Societal Roles Description
1.
2.
3.

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

1.8 Identify and access information on key stakeholders

Insert your response into the table below:
Stakeholders Description of their role in the industry
1.
2.
3.
4.
5.

1.9 Outline principles and practices of marketing communications and media strategies
Insert your response into the table below:
Principles Practice
1.
2.
3.
4.
5.

1.10 Create Information Sheet 1

Create your Information Sheet 1 using the template provided – ‘Infosheet 1’ as a separate attachment.
Attach the screenshots of your cloud corporate knowledge base here:

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Task 2: Identify Industry Employment Obligations and Opportunities

In this task, you will identify and access sources of information on employment obligations and opportunities in the
marketing communication industry, and then create the second information sheet that summarises this information
to other stakeholders.

2.1 Obtain information regarding employment obligations in the industry

Insert your response into the table below:
Area Act Description of Key Provisions
discrimination

privacy

intellectual property

taxation

safety of self and

others

fair trading and

competition

employee and
employer relationship

telemarketing

unsolicited
commercial text (SMS)
message

broadcast programs

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

2.2 Obtain information regarding employment opportunities in the industry

Insert your response into the table below:
Employment Opportunity Key Duties
1. 




2. 




3. 




4. 




5. 





2.3 Create Information Sheet 2

Create your Information Sheet 2 using the template provided – ‘Infosheet 2’ as a separate attachment.
Attach the screenshots of your cloud corporate knowledge base here:

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Task 3: Identify Future Trends Within the Marketing Communications Industry

In this task, you will identify and access sources of information on the developments for marketing communication
within digital communications technology to scope their relative impact on the industry. Then, you will create the
third information sheet that summarises this information to other stakeholders.

3.1 Research developments for marketing communication within digital communications

technology
Insert your response into the table below:
Area of Communication Digital Communications Technology Description of Use
Advertising

Content

Public relations

Customer data

Market performance

Sales and lead

management

Commerce

Market visibility

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Real-time marketing

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

3.2 Scope the relative impact of digital communications technology on the industry
Insert your response here:

3.3 Create Information Sheet 3

Create your Information Sheet 3 using the template provided – ‘Infosheet 3’ as a separate attachment.
Attach the screenshots of your cloud corporate knowledge base here:

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Task 4: Monitor the Industry and Share Knowledge

In this task, you will conduct formal and informal research on the current issues to the industry. Then, you will share
these updates with the two stakeholders and update the corporate knowledge base.

4.1 Research the current issues of concern to the industry

Print and submit your slideshow presentation separate to this Student Assessment Workbook.
Note that you can print as ‘handouts with 4 slides in one page’ rather than ‘slideshows’ to save resources.

4.2 Share updated knowledge with the two stakeholders

You will be observed in a 20 minutes meeting with the two stakeholders. No attachment or response required here.
See Task 4.2 in your Student Assessment Guide.

4.3 Update the corporate knowledge base

In this subtask, you will continue updating the corporate knowledge base with information related to current issues
and their solutions on the marketing communication industry.
Attach the screenshots of your cloud corporate knowledge base here:

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

For Assessor Use Only

Task Outcome Sheets

The Outcome Sheet below is for the simulation tasks that the student is required to complete. Assessors, tick ‘S’ if
the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these
requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’
column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a
satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.

Assessment Event - Simulation

Assessment Event S NYS Comments
Sub Task
1.1

Sub Task
1.2

Sub Task
1.3

Sub Task
Task 1: 1.4
Develop knowledge
Sub Task
of the marketing
1.5
communications
industry Sub Task
1.6

Sub Task
1.7

Sub Task
1.8

Sub Task
1.9

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Assessment Event S NYS Comments

Sub Task
1.10

Sub Task
Task 2: 2.1
Identify industry
Sub Task
employment
2.2
obligations and
opportunities Sub Task
2.3

Sub Task
Task 3: 3.1
Identify future
trends within the Sub Task
marketing 3.2
communications
industry Sub Task
3.3

Sub Task
4.1
Task 4:
Sub Task
Update industry
4.2
knowledge
Sub Task
4.3

The student’s overall performance is  Satisfactory  Not-Yet-Satisfactory

Assessor Signature: Date:

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BSBMKG418 Trinity Institute (Australia)
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Assessment Outcome Sheet

Student ID Family Name First Name

Course Code Course Title

Develop and Apply Knowledge of Marketing Communication
Unit Code BSBMKG418 Unit Title
Industry

Assessment Outcome
Assessor, please tick and date the student’s final outcome of this assessment:
Initial Submission Date Re-submission 1 Date Re-submission 2 Date
C NYC ___/___/____ C NYC ___/___/____ C NYC ___/___/____

Assessor’s Feedback
Assessor, please provide your comments on the student’s final outcome of this assessment:

Assessor Full Name Signature Date

Receipt of Student’s Assessment

Assessor, you must provide the completed copy of this receipt to the student as an evidence of submission of
their assessment to you.
First
Student ID Family Name
Name
Course Code Course Title
BSBMKG41 Develop and Apply Knowledge of Marketing Communication
Unit Code Unit Title
8 Industry
Due Date __/__/___ Date __/__/__ Extensio YN Date __/__/___
Received _ n Approve

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Approve
d
d
Assessor’s
Initial Submission  Re-submission 1  Re-submission 2 
Signature

Student Feedback Form

Dear Student,
We are keen to improve our products and services, and assessment tools are a key part of this. Therefore, we would
welcome your feedback on the assessment. If you could take a few minutes to complete the form below, it would be
greatly appreciated. Please provide thoughtful responses as your opinions are highly valued.

Yes No Questions

Y N Did the assessment cover the training you received for this unit?
Were the tasks in Assessment Event based on realistic activities that you would expect to be
Y N doing in a workplace?

Y N Did you understand the assessment instructions?

Y N Were the tasks easy to understand?

Y N Did the Assessor set up and run the simulation professionally?

Y N Was the Assessor’s decision fair?

Y N Was the Assessor’s feedback specific?

Y N Was the Assessor’s feedback comprehensive?

Y N Was the Assessor’s feedback constructive?

Y N Was the Assessor’s feedback timely?

Y N Were you satisfied with your effort in this assessment?

What would you change about this assessment?

What could the Assessor have done differently to improve the

assessment process and/or assessment feedback?
Overall, what was the most significant challenge of this assessment?

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BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry Assessment Workbook

Overall, what did you like the most about this assessment?

Do you have any other comments?

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