Assignment-1

Course Name : Principles of Human Resource Management

Course Code : BCHR 221

Submitted to:

Student Name ID Max Marks Marks CLO

Obtained.
 Department Of Human Resource
College Of Business -University Of Jeddah

Improving Performance: HR As a Profit Center

The Zappos “WOW” Way
When your strategy involves selling shoes and clothes online to people who
can’t try them on, you need employees who are energized and enjoy what
they’re doing. Zappos wants employees to deliver “WOW” through service.
That’s why Zappos’ founders knew they needed special methods for hiring,
developing, and retaining employees, and that’s just what they created.
As their website says, “This ain’t your mama’s HR! Recruiting, benefits, and
employee relations keep this cruise ship afloat with fun, inventive ways of
getting employees motivated and educated about the Zappos Family of
companies, their benefits, and the other fun stuff going on around here!”
While they may not appeal to everyone, these “fun, inventive techniques”
include interviewing job applicants in what looks like the set of a talk show,
asking employees to submit their own designs for Steve Madden shoes, and
(during Zappos’ annual “Bald & Blue Day”) having some employees
volunteer to shave their heads or dye their hair blue. And, by the way, if
you’re not happy working at Zappos, the company will pay you to leave—it
wants no one there who doesn’t truly want to be there. Again, that may not
be for everyone, but it works for Zappos.
It knows that selling online successfully requires energized employees who
really enjoy what they’re doing. Management uses these special HR
practices to cultivate the energized and fun environment that Zappos needs
to execute its strategy, and judging from Zappos’ success they seem to be
working.
Q1) Talk About it (Discussion): Why do you think Zappos’ top managers
believe it is so important for employees to provide a “WOW” factor in
their business?

Answer instructions
You can answer at least One-page full explanation of the situation.
Potentially the fundamental essential conviction of Zappo's is
conveying WOW customer care. The company guarantees that the
workers go past or more everything to serve the customers the best
way they can.
By the term WOW, they mean accomplishing a bonus and creative
what isolates the company.
It is significant for representatives to give a 'WOW' factor to Zappos'
business because of the way that the fundamental beliefs of the
company incorporate conveying the WOW factor to the purchasers.
Zappos looks to go past the model of offering some incentive added
administrations to its clients and is continually trying to convey
satisfaction to its clients.
Zappos aims at consumers’ satisfaction. It believes in and follows its
“wow philosophy”. It works with all ideas given by its employees
based on life experiences with consumers only to see the consumers
happy. Therefore they follow a differentiation strategy.
The company has differentiated its services on the premise of
delivering a special experience to its customers that will make them
happy at the end of their transaction with the company. This is the
competitive advantage of Zappos. To sustain its competitive
advantage in the long run and to ensure that it is able to be creative,
adventurous, and open-minded the top managers believe that
employees have to provide the ‘WOW’ factor in their business.
Keeping customers incredible will make trust and loyalty towards the
business which definitely helps in a long time back run. Right, when
you build up a solid relationship with the clients you can hope to do a
superior business later on. An upbeat client is the center factor for a
fruitful business.