DSIMS/EXAM/FMT/03/V2.

FORMAT OF MMS ONLINE END SEMESTER QUESTION PAPER (60 Marks)

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Program : MMS Semester: II

Specialization: Core Subject: BRM
Date : Marks: 60
Time : 2 hour
INSTRUCTIONS:

1. Attempt overall four questions.

2. Question Number one is compulsory and carries 15 marks.
3. Out of remaining 4 questions answer any 3. Each question carries 15 marks.

Q.1 compulsory (attempt all three parts)

Mohali is an upcoming cosmopolitan city in the north of India. It houses people from all over the country
now-a-days and has people with varied culture and interests. With higher income at their disposal, the
people of Mohali are now keen more than ever, to undertake various tours across the country. There
are several Travel agencies and Tour/Travel operators in the city. Globe Travels had started its business
just few months ago and was excepting to double or triple its business in the coming festive season or
the later holiday season. In this highly competitive business arena, Mr. Kumar has decided to conduct a
survey to determine how much business Mohali has to offer and also wanted to know whether the
residents are aware of Globe Travels. He thought that this survey would also determine the
effectiveness of his advertising strategies. Besides the above aspects, Mr. Kumar wants to gain
additional knowledge on several facets such as peoples’ travelling options, frequency of travel, their
budgets, their satisfaction / dissatisfaction levels with their present travel agencies and other related
characteristics.

a. YOU as a student of management research are required to define Management problem and
Business Research problem for the above problem at hand. 4 Marks
b. Design a detailed questionnaire to satisfy Mr. Kumar’s queries on the above mentioned aspects
besides other facts, such as demographics etc. Which you think might be of additional help to
Mr. Kumar in his venture. 7 Marks
c. What Research Design do you think would be appropriate for the above study and why?
4 Marks
 DSIMS/EXAM/FMT/03/V2.0

Q.2 Attempt both parts (7.5x2=15 Marks)

a. Explain Questionnaire as a tool for Data Collection

b. Explain in details the steps involved in designing a questionnaire

Q.3 Attempt both parts (7.5x2=15 Marks)

a. What is literature review? Discuss the sources of literature review

b. explain briefly the various steps involved in writing a research report

Q.4 Attempt both parts (7.5x2=15 Marks)

a. Differentiate between probability and non-probability sampling design.

b. Explain any two types of probability sampling design

Q.5 Attempt both parts (7.5x2=15 Marks)

a. What is ANOVA? Explain what you understand by term Independent variable and dependent
variable with example
b. A two way ANOVA has been computed on a factorial design. Treatment 1 has 5 levels and
treatment 2 has two levels. Each cell contains four measures. Complete the following ANOVA
table. Use Alpha=.05 to test to determine significance of the effects. Comment on your findings

Source of SS df MS F
variation
Treatment 1 29.13
Treatment 2 12.67
Interaction 73.49
Error 110.38
Total