Effects of Pandemic on Online Clothing Sellers

Upper Bicutan National High School
Gen. Santos Avenue, Central Bicutan, Taguig City
" THE EFFECTS OF PANDEMIC TO ONLINE CLOTHING SELLERS IN LOWER
BICUTAN, TAGUIG CITY"
A Research Proposal Presented to the
Faculty of Senior High School
UPPER BICUTAN NATIONAL HIGH SCHOOL
Gen. Santos Ave. Central Bicutan,
Taguig City
In Partial Fulfillment of the
Requirements for the Strand
Accountancy, Business and Management
by:
1
ROXANNE BABE B. CASTRO
KIMBERLY EQUIBAL
JHONCRISTOPHER MARFIL
HAZEL JOY PIDER
February 2021
TABLE OF CONTENTS
PRELIMINARIES
Title page i
Table of contents ii
Appendices ii
CHAPTER I: THE PROBLEM AND ITS BACKGROUND
Introduction...............1
Background of the Study...............2
Statement of the Problem..............3
Statement of the Study...............4
Scope and Delimitation...............5
CHAPTER II: REVIEW OF RELATED LITERATURE AND STUDIES
Foreign Literature...............6
2
Local Literature..............7
Foreign Literature...............8
Local Literature................9
Foreign Literature..............10
Local Literature....................11
References....................12
Bibliography.....................13
CHAPTER III: RESEARCH METHODOLOGY
Research Design.............14
Population Sample..........15
Data Gathering Procedure...........16
Research Ethical Consideration...........17
APPENDICES
3
Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction
Online shopping is one of the commonly used mediums for convenient shopping. It is
the act or process of selling goods, products or services via internet or mobile app,
auction site, Online Classified Advertisement, social medias or web shop. Online
shopping sites contain broad variety of goods both expensive and light qualities for
consumers to choose from. Clothes, electronics, or pets — online shopping trend is
becoming more popular with each passing day.
Pandemic brought both negative and positive effects in the sales of the online sellers.
In the beginning of the crisis, many were forced to close due to less demand in the
market. After few months, the demand is slowly increasing so with the sales of the
sellers. The online selling industry is gradually recovering.
4
Background of the Study
Online shopping is becoming a suitable way to make all your purchases whether
you’re at home in office, or in a different country. With an online store, profits are no
longer limited by the number of customers that can physically visit the location of the
store.
The number one challenge faced by merchants under the new pandemic conditions
was slow sales. Due to less demand, sellers are forced to stop. To be able to sell
clothes in this time of pandemic, the seller must possess a strategic order creative
approach that can attract the consumers. The seller can either lower the price of one’s
clothing products without suffering any loss, or to make an advertisement that will
show the beauty and uniqueness that one’s clothing products have. The seller must
also have the ability to persuade their customers. E- commerce when you fully
account for the cost of merchandising, processing, shipping, accepting returns. It’s
very difficult, impossible to make at those price points in the businesses that we
compete in, according to a seeking Alpha Transcript.
Statement of the Problem
This purpose of this study is to determine how online clothing-line sellers cope up
with the pandemic and specifically attempt to answer the following questions :
1. What is the profile of the respondents in terms of:
- Age
5
- Gender
- Civil Status
- Length of Business
2. What are the negative effects they experienced as an online seller during
the pandemic?
3. What are the positive effects they experienced as an online seller during
the pandemic?
4. What do they do in order to cope up with the pandemic?
Significance of the Study
This study will contribute to the development of the following sectors:
To the online sellers. This will be beneficial to the other online sellers who
struggles due to pandemic. This will somehow help them overcome the odds.
To the consumers. This will allow them to understand the sufferings and
short-coming of online seller, and better understand their situation.
To the future Researchers. This may be used for future researchers and guide to
similar studies.
Scope and Delimitation of the Study
Our study is conducted to determine how online clothing-line the status of
selling clothes the strategies is to luring out target consumers for online
business establishments to be known. In this way status or the respondents
6
of the study will focus only on local bussinessess run in Taguig City. Selling of
clothes will be excluded in this study. The aspects to be looked in this study
will be the methods and strategy, customers and current problems facing in
online business.
Chapter 2
REVIEW OF RELATED LITERATURE AND STUDY
This chapter includes ideas, finished research, generalization or conclusion,

methodologies and others. those that were included in this chapter helps in
familiarizing information that are relevant and similar to the present study.
Purposes
The purpose of this Literature Review is to have more knowledge about the
topic 'Online selling in pandemic'. In this review, we will see the gathered
information of some people that took part in researching the advantages, dis-
advantages and information about Online selling in pandemic. We will also
see and compare the information I have gathered through searching about
this topic with the one that other researchers have gathered.
RELATED LITERATURE AND STUDY
Local
7
The COVID-19 disease outbreak has taken a major impact across the world
among nations and individual, from all aspects of life. More communities are
under lockdown, non-essential businesses are being forced to close, and
public areas are normally avoided by consumers. It has also prompted
countless quarantined Filipinos to use the internet to earn money, contributing
to boost in online businesses.
Arreola (2020), presented an evidence that revealed of 64% of Filipino

internet users are spending more time on social media, with 23% indicating
an increased activity in their online shopping activity reported by Hootsuite
and We Are Social,Digital 2020 April Statshot . The websites for e-
commerce,such as lazada and shopee are at the center of these online
shopping platforms. Technology has starting to transformed company
transaction to online into never ending experience marketplace which the
conduct of business has become more and more secure and productive for
vendors.
those who are doing business needs to comply with their tax obligation
through electronics means and register to the bureau. This is similar to
another memorandum released seven years ago, which listed the Philippines
most popular business transaction. such as the Shopee and Lazada shopping
platforms; and online auctions.Arreola(2020)Currently, the Philippines does
not have any special laws allowing for the taxation of online
transactions.However, under the National Internal Revenue Code (Tax Code),
the imposition of tax does not differentiate between firms with a physical
presence and those with a virtual presence only. Online transactions should,
therefore, be taxed in the same manner as traditional ones. If a taxpayer likes
to.
8
One of the most important lessons that the pandemic has taught us is that the
internet has become increasingly an important business tool. There is no
question that the digital economy in the Philippines and overseas will continue
to flourish with the high level of convenience it provides to customers and
increasing technological advances.The rules governing the taxation of
transactions on the internet or online must be transparent, easy and
equitable, so that taxpayers can easily choose to comply with them.
Foreign
Ecommerce platforms are rising in numbers. It is evident that launching an

online company will support overall retail sales, as it provides a more
convenient way for potential buyers to shop and engage with brands.
According to market research from Rakuten Intelligence(2020), e-commerce
spending in the U.S. compared to the same time last year, more than 30
percent increased between the beginning of March and mid-April. Many
online seller in U.S. focused on selling entertainment product such as video
game, books, etc to adjust in a new normal life in quarantine, americans used
a lot of money on entertainment during this pandemic, therefore online seller
used this opportunity to enhance their income.
Rattner(2020) examined that, before stay-at-home orders were issued in the

U.S., many of the products showing the highest increase in dollars spent in
the first half of April go beyond the necessities.Despite being a fractions of the
overall share of spend, there was a whopping 777% increase in book
purchases, accompanied by 182% growth in the category of toys and games
and 131% growth in leisure and outdoor products, including exercise
equipment. Home improvement (71 percent) and goods for health and beauty
(38 percent) are close behind.
9
Globally, buyers prefer to spend on such necessities such as food and

household goods and, in certain cases, invest more relative to pre-pandemic
levels.Consumers in essentially all the countries surveyed say they would
increase their spending on at-home entertainment due to shifts in media
consumption patterns.But while customers increase their spending on the
products they need, they still consider spending less on other categories.
Obviously, not every sector has been similarly affected by the force majeure
which is COVID-19.For others, it could lead to a sustainable, and maybe
much-needed revival to restore their consumer experience by responding to
increasing values. For other businesses,there is no option but to continue
playing with patience.growing business, however, faces one fundamental
truth: life after the pandemic will look radically different.
Local
The e-commerce researcher said that the Philippines witnessed the largest
increase in the amount of shopping app use (53 percent) and online spending
among the Asian countries (57 percent).
Correspondingly, the total number of shopping visits in the Philippines during the
lockdown period estimated to have grown 4,9 billion.These visits result in real online
spending that puts cash in our online sellers' pockets
As more customers go online, more sellers/retailers carried their products to improve

online advertising by shopback (a cashback reward program platform) this have been
confirmed by many online store in 2019, and partner stores from different categories
are currently on board (Ledesma, 2020).
10
board"I really can't believe that we broke our 2019 11/11 sales in the first 35 minutes"
said by Nina Cabrera, the young CEO of the local makeup brand Colourette
Cosmetics. They sold 35,800 of their products (thru Lazada and Shopee) by 12:35 am
vs their 25K sales for 1 day last year (Cabrera, 2020).
Foreign
The report indicates that the expected low inflation in e-commerce revenue is mostly
due to the fact that e-commerce sales are expected to increase.Most of majority sales
are anticipated to go online in this year to come, especially for the categories, such as
fashion and consumer electronic. Therefore, retailers will have to think other ways of
acquring growth.
Shortly after publishing this report, the global pandemic started to change all of
retailers and Industry to e commerce. While shops are closed, many customers were
entirely reliant on online shopping. Before, a research conducted by Contentsquare
found an increase in web traffic accros various sectors,with the great teams including
supermarkets,retail tech and media
Usabila by SurveyMankey questioned respondents about their online shopping uses

during a pandemic, 54 percent of respondents in the UK said they do online shopping
more generally, followed by France with 45 percent. In Germany, only 38 percent of
population indicated an increase in online shopping, the remainder (51 percent)
registered approximately the same amount online shopping before Corona virus
Local
This research has a structural framework to examine the impact of the perceived
effectiveness of e-commerce platforms (PEEP) on the perceived economic benefits of
11
consumers in predicting sustainable consumption,according to Tran, L.T.T.(2021).

the extreme impacts of the Covid-19 pandemic on business activities.This research
followed the theory of usage and gratification to base the conceptual model while
introducing a pandemic terror boundary condition.
The aspect of this research is the analysis of how the e-commerce platforms (PEEP)
and sustainable consumption relationship mediates economic gain, which is accurate
on the levels of pandemic fear. Implications for executives and ideology are also
explored.
Foreign
During the COVID-19 pandemic, the investigation of established drivers of online
purchasing behavior is of great relevance, as businesses must anticipate consumer
behavior to maintain a competitive edge during this global crisis.Koch, J.,
Frommeyer, B., & Schewe, G. (2020).
According to their analysis, the findings indicate that normative determinants such as
media reporting on the economic situation are linked to the buying intentions of
customers, while they are not related to the normative impact of near social
networks.In addition, they find out that hedonic motivation is a better predictor of
purchasing intentions than utilitarian motives and that people who practice social
distancing, generation Z and women's exhibit a high rates of hedonic
motivation.They also offer guidance for e-commerce businesses on how to resolve the
purchasing motivations of customers and strategically manipulate normative factors.
References
12
Arreola, R.H. (2020). The New Normal of Increased Online Business.

https://home.kpmg/ph/en/home/insights/2020/07/the-new-normal-of-increased-
online-business-transactions.html
Rattner, N. (2020). As coronavirus restrictions drag on, Americans shift online
spending from stockpiling to entertainment.
https://www.google.com/amp/s/www.cnbc.com/amp/2020/04/19/coronavirus-what-
americans-are-buying-online-while-in-quarantine.html
Ledesma, J. (2020). Online selling fuels economic activity during pandemic.
https://www.pna.gov.ph/opinion/pieces/372-online-selling-fuels-economic-activity-
during-pandemic-
The Pandemic’s Impact on the State of Online Shopping Worldwide. (n.d).
https://www.getfeedback.com/resources/cx/the-pandemics-impact-on-the-state-of-
online-shopping-worldwide/
Tran, L. T. T. (2021). Managing the effectiveness of e-commerce platforms in a
pandemic. Journal of Retailing and Consumer Services, 58,
https://www.sciencedirect.com/science/article/abs/pii/S0969698920312959
Koch, J., Frommeyer, B., & Schewe, G. (2020). This study investigates online
shopping motives of generation Y and Z during the COVID-19 shutdown in April
2020.
Bibliography
Renz Homer S. Arreola is a Supervisor from the Tax Group of KPMG R.G. Manabat
& Co. (KPMG RGM&Co.), the Philippine member firm of KPMG International.
KPMG RGM&Co. has been recognized as a Tier 1 tax practice and Tier 1 transfer
pricing practice by the International Tax Review.
Nate Rattner Data Visualization Journalist CNBC Digital, CNBC
Ms. Jay Ledesma writes about local tourism and business bits that delve on
investments and insurance.
13
Lobel Trong Thuy Tran is a lecturer in the Faculty of Business Administration at Ton
Duc Thang University in Vietnam. He received his PhD in the Department of
Business Administration at Asia University in Taiwan. His research interests include
marketing strategy, consumer and social media, education marketing, tourism and
hospitality innovation, decision making under uncertainties, and organizational
behavior and HRM.
Julia Koch *, Britta Frommeyer and Gerhard Schewe

Center for Management of Muenster University, Universitaetsstrasse 14-16, 48143
Muenster, Germany;
britta.frommeyer@wiwi.uni-muenster.de (B.F.); gerhard.schewe@wiwi.uni-
muenster.de (G.S.)
* Correspondence: julia.koch@wiwi.uni-muenster.de; Tel.: +49-251-83-22759
Chapter 3
RESEARCH METHODOLOGY
The research design and processes to be used in the study are discussed in this
chapter. This includes the method of study to be used, population sample, research
instrument, procedures for data collection and ethical consideration of the study.
Research design
In this study, the researchers used a descriptive method to improve their objectives by
offering potential advice to online sellers about how to maintain their business in this
kind of pandemic. Descriptive analysis is a process in which the researcher attempts
to define or justify what their study is all about.This descriptive method will lead the
researchers to their goal to know what are the factors that affect online sellers in this
14
new normal situation, specially in sellers of clothing-line and also what are the
hindrances that their online business might encounter in attaining their online
business sustainability.
Population and Sampling Technique

The respondents of this study will be the online sellers of Taguig City through the use
of random sampling. The interview questions will be answered by the selected
participants about the impact of the Pandemic on their online sales, especially in
clothing lines. The questions in the interview include how to survive the pandemic by
selling clothing, the positive and negative experiences they have gained from online
selling.
Research Instrument Used

The researcher will used the survey questions and participants, particularly online
clothing line owners, also to collect information and data about the effects of the
pandemic on online clothing sellers in Taguig City. The instruments will act as a
guide for the researchers to efficiently conduct the research study.
Data Gathering Procedure

The researchers are preparing to perform an interview with the participants in this
study. In our report, we have already noted the issue of the impact of the pandemic on
the online clothing sellers in Taguig City. We can't hold an interview right now due to
the present situation. But we have already asked questions in an interview that will be
answered by the participants of this study.
These are the steps the researchers will take in collecting the data for this study:
After the interview questionnaires are listed by the researchers, the researchers will be
asked these interview questions until the respondents have the permission to answer
them. Enough time will be given to the participants to answer the questionnaires.At
the particular time given to them, the interview questionnaire will be re-collected by
15
the researchers. The data will be based on the center sources that are the participants
in the questions that the researchers will distribute. In addition, researchers will be
asked to agree to the collection of data and information from online sellers by the
respondents.
Research Ethical Consideration

In this study, every individual participated in this research is fully informed about the
intention and ways in which we collect the data. All participants are actively engaged
and all participants are coercion-free. Participants are free to disregard any data they
have contributed to this report. There was also no recognition from the participants
for their cooperation.
APPENDICES
INTERVIEW QUESTIONNAIRE
PART I: PROFILE
NAME OF PARTICIPANTS (optional):__________________________________
16
DIRECTION: Kindly put a check (✔️) in the space provided corresponding to your
answers.
Age:
_____16-19 years old
Civil Status:
____ Single _____Married _____Widowed ____Legally Separated
Reason why I start Online Selling

_______ Personal Interest (Personal na kagustuhan)
_______ Influence by family or friends (Impluwensya ng pamilya o mga kaibigan)
_______ Leisure (Pampalipas oras)
_______ For additional budget (Para sa karagdagang kita)
PART II: Interview Questionnaire
1. When did you started selling clothes online? (Kailan mo sinimulan ang pagbebenta
ng mga damit sa online?)
_____________________________________________________________________
_____________________
2. What made you do online selling of clothes? (Ano ang nagtulak sa iyo para mag-
online selling?)
17
_____________________________________________________________________
_____________________
3. What social media did you used in online selling? (Anong social media ang
ginagamit mo sa pagbebenta ng mga damit?)
_____________________________________________________________________
_____________________
4. What are your positive experiences during your online selling? (Ano ang mga
magagandang nangyari sa iyo habang nagbebenta ng mga damit sa online?)
_____________________________________________________________________
_____________________
5. What are your negative experiences during your online selling? (Ano ang mga
negatibong nangyari sa iyo habang nagbebenta ng mga damit sa online?)
_____________________________________________________________________
_____________________
6. What did you do during pandemic to still earn money in your online selling? (Ano
ang ginawa mo sa panahon ng pandemya upang kumita ka pa rin ng pera sa iyong
online na pagbebenta?)
_____________________________________________________________________
_____________________
7. What problems have you overcame in your online selling during the pandemic?
(Ano ang mga problema ang nalagpasan mo sa pagbebenta ng mga damit habang may
pandemya?)
_____________________________________________________________________
_____________________
18
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Upper Bicutan National High School

Gen. Santos Avenue, Central Bicutan, Taguig City

" THE EFFECTS OF PANDEMIC TO ONLINE CLOTHING SELLERS IN LOWER

BICUTAN, TAGUIG CITY"

A Research Proposal Presented to the

Faculty of Senior High School

UPPER BICUTAN NATIONAL HIGH SCHOOL

Gen. Santos Ave. Central Bicutan,

In Partial Fulfillment of the

Requirements for the Strand

Accountancy, Business and Management

ROXANNE BABE B. CASTRO

HAZEL JOY PIDER

CHAPTER I: THE PROBLEM AND ITS BACKGROUND

Background of the Study...............2

Statement of the Problem..............3

Statement of the Study...............4

Scope and Delimitation...............5

CHAPTER II: REVIEW OF RELATED LITERATURE AND STUDIES

CHAPTER III: RESEARCH METHODOLOGY

Data Gathering Procedure...........16

Research Ethical Consideration...........17

THE PROBLEM AND ITS BACKGROUND

consumers to choose from. Clothes, electronics, or pets — online shopping trend is

becoming more popular with each passing day.

sellers. The online selling industry is gradually recovering.

Background of the Study

compete in, according to a seeking Alpha Transcript.

Statement of the Problem

1. What is the profile of the respondents in terms of:

4. What do they do in order to cope up with the pandemic?

Significance of the Study

This study will contribute to the development of the following sectors:

short-coming of online seller, and better understand their situation.

Scope and Delimitation of the Study

Our study is conducted to determine how online clothing-line the status of

business establishments to be known. In this way status or the respondents

REVIEW OF RELATED LITERATURE AND STUDY

This chapter includes ideas, finished research, generalization or conclusion,

RELATED LITERATURE AND STUDY

Arreola (2020), presented an evidence that revealed of 64% of Filipino

Ecommerce platforms are rising in numbers. It is evident that launching an

Rattner(2020) examined that, before stay-at-home orders were issued in the

Globally, buyers prefer to spend on such necessities such as food and

As more customers go online, more sellers/retailers carried their products to improve

Usabila by SurveyMankey questioned respondents about their online shopping uses

consumers in predicting sustainable consumption,according to Tran, L.T.T.(2021).

Arreola, R.H. (2020). The New Normal of Increased Online Business.

Nate Rattner Data Visualization Journalist CNBC Digital, CNBC

Julia Koch *, Britta Frommeyer and Gerhard Schewe

Population and Sampling Technique

Research Instrument Used

Data Gathering Procedure

Research Ethical Consideration

NAME OF PARTICIPANTS (optional):__________________________________

Reason why I start Online Selling

PART II: Interview Questionnaire

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