September 2021

Introduction to
Online Survey
Prepared by Jakpat
Why You Should Do Online Research?
 Type of Market Research
01 BRAND HEALTH STUDY
Identifying & monitoring brand
performance (e.g brand awareness,
usage) related to several brands (either
our brand or competitors) in the market
04
04 PRODUCT
LAUNCHING/RELAUNCHING
After understanding the market
situation, brand performance,
consumer behavior, and any
adjustment of 7P, we already have
final/updated product that are ready
to be launched/relaunched in the
market
02 USAGE & ATTITUDE STUDY
01 Understanding, identifying, &
monitoring consumer needs,
perception & behavior behind the
positive or negative performance of
certain brand/product
02 03 AD-HOC STUDY OF 7P
Evaluating specific performance related to
Product, Price, Place, Promotion, People,
Physical Evidence, Process that have already
adjusted based on consumer needs/expectation.
03 The type of adjustment is related to either
functional or emotional benefits. And It can be
product modification or rebranding positioning.
 Ad-hoc Study of 7P
7.PROCESS
Measuring service performance to customer/consumer
in pre-purchase experience, up to post-purchase
experience, by customer satisfaction & loyalty study
1. PRODUCT
• Measuring product/concept performance by product/concept test
• Understanding product/concept performance by qualitative approach

2.PRICE
6.PHYSICAL EVIDENCE • Measuring price acceptance level by pricing study,

Measuring the performance of some physical such as price sensitivity study, and conjoint analysis

elements which have direct/indirect impact to • Understanding the reason behind price acceptance by

consumer behavior by mystery shopper study, qualitative approach

store visit, and UI/UX study

3.PLACE
5.PEOPLE • Measuring the easiness to access by shopping behavior study
Measuring the performance of specific people • Understanding shopping behavior by a qualitative approach
(e.g. Salesman, Frontliner) by mystery
shopper study 4.PROMOTION
• Measuring or understanding enjoyment, involvement, purchase intention level towards
advertising/campaign program by pre-post ads study
• Understanding the reason behind acceptance, perception towards advertising/campaign
by a qualitative approach
Online Survey
Platform
There are several online survey
platform available. Here are some
platforms that can support your data-
collecting activity

ETC….
 Find Us Here:

ABOUT JAKPAT jakpat.net

We are an innovative one-stop-service online survey blog.jakpat.net

and market research platform, with our own managed
community panel spreading across Indonesia. We’re
@jakpatapp
here to help you with a faster, easier, yet reliable data.
DISTRIBUTION MAP OF JAKPAT’S
PANEL – July 2021 912,417 Panel

SUMATRA KALIMANTAN
Aceh 1.1% Kalimantan Barat 1.2%
Sumatera Utara 4.1%
Kalimantan Tengah 0.8%
Sumatera Barat 1.5%
Kalimantan Selatan 1.8%
Riau 1.8% SULAWESI
Jambi 0.9% Kalimantan Timur 1.7% Sulawesi Utara 0.4%
Sumatera Selatan 3.1% Kalimantan Utara 0.2% Sulawesi Tengah 0.5%
Bengkulu 0.5% Sulawesi Selatan 2.4%
Lampung 2.4% Sulawesi Tenggara 0.4%
Kepulauan Bangka Belitung 0.4% Gorontalo 0.3%
Kepulauan Riau 0.9% Sulawesi Barat 0.2%

JAVA
Banten 5.6%
Jawa Barat 22.6% BALI & EAST INDONESIA
DKI Jakarta 10.2% Bali 1.3%
Jawa Tengah 13.4% Nusa Tenggara Timur 0.4%
DI Yogyakarta 2.5% Nusa Tenggara Barat 0.9%
Jawa Timur 15.8% Maluku 0.2%
Maluku Utara 0.1%
Papua 0.2%
Papua Barat 0.1%
 Connect To Your Audience Real Time
Get faster, more affordable, easier yet credible data

Speed to Insight

1 – 2 Hours 1 – 2 Hours

Define
Create Survey Pilot Fieldwork Monitoring Get Result
Segment

Task Type

Answer Use Watch Try Product

Survey Open Link
Camera Video Sample
Jakpat Survey Tools
Multiple Answer Single Answer Scale
Grid Priority / Ranking Open Ended
Action : Upload Photo Action : Open Link Action : Watch Video