Estd. Dec.

2005

Dedicated for the conservation

of environmental and
cultural heritage of Braj

www.brajfoundation.org
Head Office: C-6/28 SDA, Hauz Khas, New Delhi – 110016 Ph: 011- 26566800, 26519080
info@brajfoundation.org
Field Office: 303 Keshav Kunj, Opp. ISKCON, Vrindavan Ph: 0565-2540084
@BrajFoundation
@BrajFoundation
@BrajFoundation
“The Braj Foundation is
doing commendable work
by renovating ancient sites
of religious and cultural
significance.”
Narendra D. Modi
Prime Minister of India
7th March 2015
“What Braj Foundation has achieved in
15 years, against heavy odds and
without Govt. funding, 80% State
Tourism Departments have not been
able to achieve since independence.”
Amitabh Kant
CEO, NITI Aayog
30th March 2017
Kunds, Hills & Forests are the
real temples of Krishna in Braj

na: purao janapda na ga`amaa gaRhavayama\

ina%yaM vanaaOksatat vanaSaOlainavaaisana:
EaImad\Baagavat 10.24.24

“The cities, the cultured lands nor

the villages their houses are ours,
we are the forest people dear father,
we always live in the forests and on
the hills”.

Krishna to Nand Baba

 Unique opportunity to honour your ancestors with a
permanent monument in their memory in Braj – the land
of Sri Radha Krishna

• At unimaginably low cost you can restore a heritage site

in Braj, which will be visited by millions of devotees for
next centuries.
• The stone carved memorable plaque installed at the site
in memory of your ancestors will please your future
generations and will ensure Lord Krishna’s causeless
mercy upon your family.
• The sponsorship cost of reviving a heritage would vary
from ₹ 1 Crore to ₹ 5 Crores, depending upon the size of
the site.
This is how TBF will glorify your ancestors or your brand

Rinmochan Kund Ram Taal Brahma Van

This is how TBF will glorify your ancestors or your brand
• At the entrance of
the site the name of
your company or
your ancestor will be
prominently
displayed on a stone
plaque so that it is
visible to stream of
pilgrims and tourists
visiting the site.
 Rudra Kund, Jatipura (Goverdhan)
2011 Where Lord Shiva witnessed the Annkoot Mahotsav of child Krishna

“Our Govt. has also done

some work in Braj but not
as beautiful as is been
done by The Braj
Foundation. It is a matter
of great pride that The Braj
Foundation is restoring
and beautifying the
heritage.”

Akhilesh Yadav
Chief Minister – Uttar Pradesh.
NOW Donor: Mr. Ajay Piramal (Mumbai)
11th March 2015
Cost: ₹ 4.25 Crores Area: 1.33 acres
 Brahma Kund, Vrindavan
Had become garbage dumping ground for over 200 years

2006

Donor: Mr. Ajay Piramal (Mumbai)

NOW
Cost: ₹ 88 Lakhs Area: 0.43 acres
 The Braj Foundation ensures proper maintenance
after restoration

“Somethings are difficult to believe till you

see them. The restoration of Brahma Kund
done by the Braj Foundation, is an amazing
example.
The feeling of peace, serenity and
beauty is unique to this place. I compliment
Sri Vineet Narain and wish him the best in his
untiring efforts to revive and restore the
great spiritual heritage of Vrindavan.”

Chief Secretary, Govt. of Uttar Pradesh

30th June 2015

Brahma Kund’s above picture is after 5 years of it’s inauguration

 Sankarshan Kund (Anyor), Goverdhan Parikrama
This ancient kund was collecting sewage water and garbage for decades

2012

2017

Donors: Dr. Rameshwar Rao (Hyderabad) &

Jamnalal Bajaj Foundation (Mumbai)
Cost: ₹ 3.25 Crores Area: 4.10 acres
 Sankarshan Kund

2017
2017
 Excavated 2700 years old Ram Taal near Vrindavan
Now developed as a world heritage destination

2012 2019

Excavated ancient wall

Donor: Mr. Kamal Morarka (Mumbai)
Cost: ₹ 83 Lakhs Area: 2.63 acres
 Gahvar Van, Barsana
2005
2009

This was the condition of

protected forest of UP Govt.
before its restoration

Donors: IOCL (Delhi) & Dammanis (Kolkata)

Cost: ₹ 15 Lakhs Area: 1.99 acres NOW
 Brahmavan Forest, Chaumuha, National Highway Mathura
Where Brahma Ji apologized to child Krishna for his bewilderment
2015 2016

Donor: NTPC Ltd. (Delhi)

Cultural Diorama 2016 Cost: ₹ 75 Lakhs Area: 12.79 acres 2018
 Restoration of Seva Kunj, Vrindavan
2011 Glimpses of reception area

NOW
Donors: Mr. Ajay Piramal (Mumbai) & Guptas (Vrindavan)
2013 Cost: ₹ 1.35 crores Area: 1.83 acres
 Restoration of Seva Kunj Temple

2014

NOW
 Restoration of Lalita Kund, Vrindavan
2012

NOW
 Koile Ghat of Yamuna, Mathura
2008 2009 2016

Donor: Simplex Group (Kolkata)

Cost: ₹ 11 Lakhs Area: 0.25 acres
 Rinmochan Kund, Goverdhan
2015

2016

Donor: Mr. Ajay Piramal (Mumbai)

Cost: ₹ 90 Lakhs Area: 0.26 acres
 Ajay Van, Jai Kund & Kaliyamardan Mandir
2014

NOW

Oil paintings in the

above dome to
depict the
Kaliyamardan Leela

Donors: Mr. Kamal Morarka, Jamnalal Bajaj Foundation (Mumbai) & Mr. Rakesh Khanna (Moradabad)
Cost: ₹ 97 Lakhs Area: 10.52 acres
Beautification of Vrindavan Parikrama Marg in 2016
Under Hon’ble PM’s HRIDAY scheme

Before and after

The Braj Foundation’s Workshop for carving sculptures
 Donor’s views on our work…
“The Braj Foundation team approached
me some years back for the restoration of
heritage sites in Braj region. I was
impressed with their in-depth detailed
study of Braj. They have a team of
qualified engineers and professionals. They
methodically plan each project with
minute details and execute them with high
quality of efficiency. What is more
important that they utilize funds without
any leakage. I will continue to support
them.”
“The Braj Foundation has achieved high
credibility for the heritage conservation
and water harvesting in Braj area. I am
sure the way the foundation is doing a
great job transparently more kind
hearted persons will support the cause in
future.
Their dedication, honesty and
professional quality is commendable. I
wish the Foundation all success in its
goals.
“I have known Vineet Narain for over a
couple of decades… He has done excellent
work to restore the heritage sites in the Braj
region.
In a small way, the Bajaj Group has
financially helped the Braj Foundation in
their endeavor to restore the cultural sites.
Ajay Piramal To develop our culture we need to be
Chairman connected to our past. Braj Foundation has Rahul Bajaj
Piramal Group, been doing seminal work in this regard. Chairman,
Mumbai The Bajaj group is happy and privileged to Bajaj Group
support this endeavor.”
“They are serious people, work
selflessly, have a good team of
professionals.
I am supporting them and advising my
friends to support them, because you
will seldom find people who work like
this, who are serious, dedicated and
work without any personal interest.” Late Dr. N D Desai
K. V. Chowdary
Chairman
CVC of India
Apar Industries,
Mumbai
 Who we are
Founders
Executive Board
Late Mr. Suresh Neotia Mr. Vineet Narain, Chairman
Founder
Gujarat Ambuja Cement
T.V. Mohandas Pai
Chairman, Manipal Global Education Bengaluru
Mr. Kamal Morarka
Chairman
Gannon Dunkerley
Rajat Jain
IIT (D), IIM (A), Ex. MD Xerox India Ltd.
Ex. MD Walt Disney South Asia
Mr. Alfred Ford
Ford Motor Foundation Sanat Kaul
Retd. IAS
Ex-CMD, Delhi Tourism Dev. Corp.

Abhijit Gupta
Mr. Hrishikesh Mafatlal B.Tech (IIT), M.Tech (USA)
Arvind Mafatlal Group MD, Case New Holland Const. Equip. India

Mr. Vineet Narain Ghanshyam Dass

Sr. Journalist Sr. Advisor, KPMG
www.vineetnarain.net Sr. Advisor NASDAQ OMX Group
 Executive Team
Ishan Pradeep Rajneesh Kapur
Director Legal & Admn.
Director Works
Managing Editor, , Kalchakra News Bureau New Delhi
Ex. DIG (Works) Indo Tibetan Border Police Vrindavan

Dir. Research Raghav Mittal, B. Tech. & M. Tech. (Comp. Sc.) IIT (KGP), Noida
Dir. Architecture Shalini Dasgupta, B. Arch. & M. Arch., SPA, New Delhi
Dy. Dir. Works Janardan Pant, Ex. Commandant, Indo Tibetan Border Police, Vrindavan
Dy. Dir. Works Er. R K Gautam, Ex. Exn UP Irrigation, Vrindavan
Architect Suvaj Mohanti, M. Arch., Heriot Watt University, Edinburgh
Project Coordinator Gaurav K Gola, MBA, New Delhi

Advisor
Horticulture Dr. Ashok, Ex Faculty, Harvard Medical School, Boston
Communication Sudhir Jain, Social Scientist & Communication Expert
Hydrology Dr. Brijesh Yadav, Hydrologist, IIT Roorkee
Organic Farming Mukesh Gupta, B. Tech, MBA, CEO M. R. Morarka Foundation, Jaipur
Rural Development Ramesh Rawal, MBA, IIM (Ahmedabad), Vice President, BAIF, New Delhi
20
Action in field
 Vision
To restore the pristine glory and grandeur of Braj

Mission Braj Developmental Model

 Restoration of 1000 Water Bodies

 Revival of 137 forests

 Reclamation of 12,000 acres of

pasture lands
 Rehabilitation of 17,800 acres of
barren hill slopes
 Conservation of heritage buildings

 Promotion of organic farming

 Development of cultural tourism

Accomplishments so far...

1. Created more than 6 Lakh Cubic meter

additional water retention capacity by
restoring over 50 Water Bodies

2. Revived 5 Groves, 2 more in progress

3. Protection of hills & regeneration of

Green Cover

4. Restored 5 heritage buildings

Contd…

5. City Anchor for Heritage Development

Scheme HRIDAY of Govt of India.
Master planning of Braj for UP Govt.
and GoI

6. Prepared Rs. 200 Crs worth tourism &

water bodies revival DPRs for UP
Govt

7. Special legislations for Braj protection

8. Exhaustive scientific survey of 2000

acres of heritage sites, 400 water
bodies and groves
Contd…

9. Drinking water supply in villages

10. Audio-visual documentation of Braj

culture

11. World-wide awareness campaign about

the plight of Braj

12. Ten grand Braj Mahotsavs in different

parts of the country in association with
State Govts.
 Revived 125yrs Old Sanjhi Art Mela

In 1880 British District Collector of Mathura Mr. F. S. Growse, wrote in his book ‘Mathura: A District Memoir’ that a grand Sanjhi Art Mela
used to be held annually during Shradh Paksh at the historic Brahma Kund. Unfortunately it got lost from human memory for the last 125
years because Brahma Kund itself became ruins. Since we have beautifully restored Brahma Kund, we thought it is our moral duty to revive
this age old tradition as well. Hence, we organise a grand Sanjhi Mela at Brahma Kund, Vrindavan (Mathura).
Organising Kaliya Nag Mela at Jai Kund since 2015
 Tourism Master Planning of Braj

“I would particularly like to place on record

my deep appreciation for the contribution
of The Braj Foundation, who with their
enormous research & insights, field survey
reports and their undergoing of the
cultural history, have included many
innovative ideas in the Tourism Master
Plan. I hope this Master Plan would provide
the basis for integrated development of
tourism in the Braj region.”
Sushil Kumar,
Secretary Tourism, Govt. of UP
19 Jan. 2009
 Govt. of India selects
The Braj Foundation
City Anchor - Mathura
for the heritage development plans for
PM’s dream project
HRIDAY - 2015
Strategic Partners of Braj Foundation
 6 UNESCO backed Best Water NGO of India Awards

Best Water NGO 2010-11 Distinguished Water NGO 2012-13

Best Water NGO 2012-13

Best Water NGO 2014-15

Best Water NGO 2016-17 Best Water NGO 2017-18
Where is Braj?

Haryana
 5000 sq. km within the Golden triangle
 Spans across
 Mathura (Uttar Pradesh)
 Bharatpur (Rajasthan) and UP
 Palwal (Haryana) Raj.

 Over 1300 villages

 More than 1000 ancient water bodies
 137 forests
 18000 acres of hilly terrain with
numerous sacred heritage sites
Braj offers a mix of –

 Architectural grandeur

 Natural beauty

 Hospitable rural society

 A vibrant culture – music, dance,

other art forms, cuisine etc.

 All forms of regional dances

have distinct influence of Braj

Tanjore Pata Chitra Kathakali Manipuri Kalamkari

The Braj Foundation invited to develop Varanasi Ghats
The Braj Foundation invited in Delhi and Puri
 Media Comments
“Braj Foundation’s recent excavations at Ram Taal (Vrindavan), which is
believed to be around 3000 years old, have revealed that iron was used in the
plinth and bottom of the water tank, chunks of iron continue to be excavated
from the site.”
The Indian Express, 10 June 2012
“Chief Minister Akhilesh Yadav met Braj Foundation - an organization that
works for Braj’s betterment - and officers concerned on March 26. The
following day the Chief Secretary held a meeting with the officers and the
Foundation to work out Braj development plan.”
Hindustan Times (Lucknow), 20 March 2011
“Braj Foundation’s Braj Mahotsav enthrals Hyderabadis”
Deccan Chronicle (Hyderabad), 16 May 2011
“Rajasthan Chief Minister had a detailed discussion with the representative of
The Braj Foundation on Saturday and asked them to prepare a detailed
Tourism Master Plan for development of Deeg and Kaman tourist places. The
Chief Minister assembled the Secretaries of different departments and
instructed them to complete the task.”
The Times of India (Jaipur), 21 July 2009
“The Braj Foundation has taken up the work of restoring 5000 years old
Kunds.”
Deccan Herald (Bengaluru), 29 June 2008
“For the restoration work of Braj, The Braj Foundation has taken the
leadership position in which engineers, water specialist and more than
hundred volunteers have dug up old lakes to fill them with fresh water. This
is also generating public awareness”
The Telegraph (Kolkata), 2 July 2008
“A volunteer organisation known as The Braj Foundation is fighting to save
sacred sites and dozens of hills in the region of Braj, associated with the
legend of Lord Krishna, from illegal mining and stone quarrying. The two
year old organisation had already started by cleaning and restoring old
temple tanks.”
The Economic Times (Mumbai), 13 Jan 2005
“From cleaning and restoration of old temple tanks for rainwater harvesting
to spreading awareness about cleanliness and deforestation, a two year old
organisation The Braj Foundation is now preaching lessons of conservation
as part of religious discourses and using the Bhagwatam to inform villagers
about their rich natural surroundings that they live in.”
The Hindu (New Delhi), 2 Nov 2004
“The restoration of Brahma Kund of Vrindavan is progressing on fast track.
This eight old Kund has been reconstructed. Due to digging work done by
The Braj Foundation in past years, the Hodal's (Haryana) Anjani Kund and
Garud Govind Kund of Chhatikara are full with water.”
The Times of India, 27 July 2008
 please log on to
youtube.com/brajfoundation
to watch
Aao Sajayen
Kanha Ka Braj
An interesting TV series of 20 minute
episodes highlighting the
plight of heritage sites in Braj and
our efforts to revive them
Let us join hands to decorate
the land of Shri Radha Krishna
you may please send your donation through bank draft favouring
‘The Braj Foundation’ Overseas Donors
payable at New Delhi,
at the following address -
May kindly visit
The Braj Foundation www.brajfoundation.org
C-6/28, Safdarjung Development Area, and click on
New Delhi-110016 DONATE NOW button on the top
Tel. (011) 26566800 & 26519080 right of the home page for
email: info@brajfoundation.org appropriate directions.
You may also contribute directly at :
Account Name : The Braj Foundation
Account No. : 00321000142404 NOTE:
IFSC Code: HDFC0000032 1. Please send your PAN details as
Bank & Branch: HDFC Bank Ltd. per Income Tax rules.
C-5/32, Safdurjung Development Area (SDA) 2. We have 80G, 35AC and FCRA
New Delhi - 110016 registrations.