By: Nick Miles, Sid Njai, Sam Thiers, Boyao Li, Joe Babar
Background
● Meridian Systems
○ Found by Robin Eisenstadt,
■ a former Project Manager at
Baird Technologies
○ Started with a simple terminal
system
● POS Companies
○ Began shifting their products and
clients to Saas systems
● The Future of Meridian
○ Recognized potential increase of
tablet-based POS systems
○ Started to develop a tablet based
SaaS system “GingerSnap”
■ Invest a large amount of funds
into R&D
■ In beta for about 6 months, ran
efficiently
■ Deemed to be 2nd product line
Strengths Weaknesses
● Industry knowledge ● Less successful when customer
want bare-bones system
○ More price sensitive

● Good word of mouth

○ Customizable Product
○ Good customer relationship ● Late to Cloud based POS
systems (Small market share)
Opportunities
● Tablet/Cloud based systems to
grow 14% annually
(environmental)
● Opportunity to convert small,
single-unit restaurants
(environmental)
● Restaurants seeking
refurbishment (environmental)
Threats
● Toast, TouchBistro and
Breadcrumb (social)
○ Established in market
● Restaurants are familiar with
pre-existing software (social)
Core Competence
● The successful Beta of
GingerSnap
○ Expected Churn Rate of
10%
● Beta customer of 29 family-style
Italian restaurants in the
Midwest very pleased with the
system
Problem Statement - How should Meridian Systems compete in the
restaurant POS systems market?
● Establish GingerSnap into the Cloud based market
○ Use inside salesforce
○ Mix of phone, WebEx, & email
○ Focus on all major segments: full service, quick service and other segments
(military, snackbars, etc)

● Still maintain quality POS Terminal System

● Financial Goal
○ Increase net profit and revenue
○ Restructure compensation strategy
○ Increase overall company growth
Strategic Alternatives
Broad Differentiator with Niche Differentiator with existing
GingerSnap dedicated sales sales force:
force:

● Prices will be above average

● High Awareness ● Markets: Full Service - Fine
● Easy Accessibility dining
● R&D
● Markets: Full service, quick
service, and Hotel
restaurants
Evaluate Solutions
● Best Option: Enter Cloud based
POS market as a Broad
Differentiator
○ Dedicated sales force for
GingerSnap
○ Large R&D investment
○ High Awareness
○ Market: Full Service, Quick
Service and Other (hotel,
military, etc)
● Maintain Quality POS Terminal
Tracking Metrics
Intermediate: Conclusive:

● R&D investment will be high ● Check net profit and revenue

● Ensure that pricing is above average
for Terminal System; high price point
● Implement high awareness by
creating the dedicated sales force
Takeaway
● A Broad Differentiator

● Increase revenue and Increase

overall company growth