MKTM503

Tutorial on
Global Market Entry Strategies
What is Global
market entry
strategy?

Why should
companies go for
global markets?
Global Market Entry Strategies
Direct export means direct sales to a customer abroad.
Say some companies that are doing
direct export business?
Which of the following company is doing
export business?

A) Tata Steel
B) Reliance Industries
C) Bajaj International Ltd.,
D) All the above
“
Quotations are commonly printed as
a means of inspiration and to invoke
philosophical thoughts from the
reader.
What is Licensing?
Licensing involves contractual arrangements
whereby firms can use the names, logos,
characters, and so forth of other brands for some
fixed fees.
Which of the following is a licensing
brand?

A) Walt Disney
B) Warner Media
C) Pokemon
D) All the above
What is Franchise Business?
Franchise is an authorization granted by a government
or company to an individual or group enabling them to
carry out specified commercial activities, for example
acting as an agent for a company's products.
Which of the following has franchise in India?

A) Dominos
B) Pizza Hut
C) Baskin Robbins
D) All the above
What is Contractual Manufacturing?
A contract manufacturer is a
manufacturer that contracts with a
firm for components or products.
Do you think that contractual
manufacturing and outsourcing
are same?
Which of the following is the contract
manufacturer of MG in India?

A) Hero
B) Tata
C) Mahindra
D) None of the above
What is Management Contract?
Management contracts are legal
agreements that enable one company
to have control of another business's
operations.
Which of the following is the
management contract company in India?

A) QuadLabs Technologies
B) Avantis Pvt Ltd
C) Liverton Software India Pvt Ltd,
D) All the above
What is Joint Venture?
A joint venture involves two or more
businesses pooling their resources
and expertise to achieve a particular
goal.
Which of the following are the successful joint
ventures in India?

A) Uber & Volvo

B) Sony & Ericson
C) Kellog & Vilmar
D) Hero & Honda
What is a Strategic Alliance?
A strategic alliance is an arrangement
between two companies to undertake
a mutually beneficial project while
each retains its independence.
Which of the following represents
most successful and popular Strategic
Alliance in India?

A) Maruti & Suzuki

B) Intel & Microsoft
C) Uber & Sportify
D) Fiat & Chryslar
What are Mergers & Acquisitions
(M&As)?
A merger occurs when two
separate entities combine forces to
create a new, joint organization.