ONLINE TRAVEL SERVICES: How did Sabre online ticketing change the travel

industry?

Online travel is one of the most successful B2C e-commerce segments, and accounts for almost one-third
of all U.S. B2C ecommerce revenues in 2016. The Internet has become the most common channel used
by consumers to research travel options, seek the best possible prices, and book reservations for airline
tickets, hotel rooms, rental cars, cruises, and tours. Today, more travel is booked online than offline. In
2016, about 138 million (64% of all U.S. Internet users) are expected to research travel and about 115
million will book travel online. Online travel services revenues are expected to reach over $180 billion in
2016, and continue growing to over $213 billion by 2020 (see Figure 9.5) (eMarketer, Inc., 2016j, 2016k).

Sabre is a software and technology company that powers the global travel industry. With decades of
revolutionary firsts, their team of experts’ drive innovation and ingenuity in the industry.
Today, they are creating a new marketplace for personalized travel. They partner with airlines, hoteliers,
agencies and other travel partners to retail, distribute and fulfill travel. They are committed to helping
customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-
generation technology solutions.

Positioned at the center of the business of travel, their platform connects people with experiences that
matter in their lives.
They power mobile apps, airport check-in kiosks, online travel sites, airline and hotel reservation
networks, travel agent terminals, aircraft and crew scheduling systems, and scores of other solutions.
Every day millions of consumers and employees interact with their technology, enabling business
travelers to close the deal, delivering cargo shipments to stores and factories, and giving excited travelers
to honeymoons and family vacations of a lifetime – all while making the journey easier, faster, safer and
more personal. They are hard at work innovating the next wave of technology in the travel sector,
whether it be voice recognition, data analytics, artificial intelligence or any of the other solutions they are
developing for the marketplace.