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Disruptive innovation can be said to be the most influential business idea of the twenty-first
businesses(incumbents) through their market entry at the bottom of the market and their
subsequent continuous upward progression within the market. Five-fold process analysis is
a. Big businesses substantially ignore the downward market needs through continually
innovating and developing both products and services to appeal to customers segments perceived
as demanding or profitable.
b. New market entrants focus on these ignored market segments’ needs and do so at a
c. Incumbents remain unbothered by the threat of new market entrants among its customer
segment.
d. Continual persistence of entrants pushes them upmarket because they provide products
e. Disruption occurs when entrant’s traction has begun attracting and taking over the
2. Find a current example in biology, business, or global economics and explain it to your
peers. What type of disruption are they using (efficiency, configuration, offering,
estate industry. The Nordic company has transformed the norm of doing business in the
helps property developers, architects, and urban planners quickly develop the smartest
through the development of new smarter ways of using AI-augmented design and
construction software to create proposals for sustainable building sites using eco-friendly
designs quickly.
3. How should your native country (US, India, China, etc.) truly change it's business
practices using Christensen's idea of the “capital has zero value...but people do have high
According to Christensen’s idea of the “capital has zero value...but people do have high value,”
the author argues that people have high value in investment instead of the value held by capital
people’s minds make them hold high value because the mind possesses the inherent creative
ability capable of developing innovations that make a worthwhile investment for development—
in that sense, merely having capital for innovation does not break-even if the people lack the
can implement Christensen’s idea of creating high value in people by establishing a school
curriculum keen on teaching innovative mindset skills to students at all levels to enhance their