10/11/2021

Presentation skills
Selecting topics
Analyzing audience
Setting objectives

SPEAKER AUDIENCE

ENVIROMENT

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STEPS IN CHOOSING TOPIC

 Make a short list of your interests

 Determine the interests and needs of your audience

 Review the short list of your interests and combine with your

audience’s

 Research just one new single aspect of that topic.

 Narrowing down the Topic

HOW TO CHOOSE A PERSUASIVE TOPIC

 Pick something you FEEL STRONGLY about

 AVOID your “ ” topics
 Pick something CONTROVERSIAL
 Pick a CURRENT event
 Pick an issue of INTEREST to the AUDIENCE
 Pick a SMALLER part of a BIG issue
 Be CAUTIOUS with issues that some audience might find
OFFENSIVE

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3 ways to analyze your audience

A demographic audience A psychological audience A third way to look at

analysis looks at: analysis looks at: audiences is by audience
Knowledge
 type.
Age


Interests
 Friendly
Gender


Attitudes
 Neutral
Culture


Beliefs
 Hostile
Occupation


Education


Group affiliation


Effective questions for analyzing audience

A nalysis - Who are they? How many will be there?
U nderstanding - What is their knowledge of the subject?
D emographics - What is their age, gender, educational background?
I nterest - Why are they there? Who asked them to be there?
E nvironment - Where will I stand? Can they all see & hear me?
N eeds - What are their needs? What are your needs as the speaker?
C ustomized - What specific needs do you need to address?
E xpectations - What do they expect to learn or hear from you?

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SMART OBJECTIVES

S Specific
M Measurable
A Achievable
R Relevant
T Timed