Professional Documents
Culture Documents
BUSINESS FINANCE
- J.L Massie
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Importance of Financial Management
3. Increasing profitability
1.Profit Maximisation
Profit is the main aim of every economic activity.
Arguments in favour of profit maximisation as the objective of
business:
When profit earning is the aim of business then profit maximisation
should be the objective.
Profitability is a barometer for measuring efficiency and economic
property of a business enterprise.
Economic and business conditions do not remain same at all the
times.
Profits are the main source of finance for the growth of the
business.
Profitability is essential for fulfilling social goals also.
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Economic and business conditions do not remain sameat
all the times.
Profits are the main source of finance for the growth ofthe
business.
Profitability is essential for fulfilling social goals also.
2.Wealth Maximisation
Financial theory asserts that wealth maximisation is
the single substitute for a stockholder's utility.
When the
firm maximises the stockholder's wealth, the individual
stockholder can use this wealth to maximise his individual
utility.
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FINANCIAL DECISIONS
1.Investment decisions
investment
of
decision
be
related
in the
to the discrimination of total
amount assets to held firm, the composition of these
assets and the business risk complexions of the firm as perceived
by its investors.
2.Financing decisions
Once the firm has taken the investment decision and
committed it self as new investment, it must decide the best means
of financing these commitments. A financial manager has to select
Such source of funds which will make optimum capital structure.
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3.Divident decisions
This relates to the disbursement of profits
back to
investors who supplied capital to the firm. Dividend is
the reward of
shareholder for investments made by them in the share
the company.
capital of
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Functions of finance manager
Acquisition of funds
Investment of funds