Project 

Management Case Study
Project:   P&G in India

Description: 

Procter & Gamble (P&G), established in 1837, is a multinational company and one of the largest
consumer packaged goods companies   in   the   world,   providing   personal  care   products, cleaning
agents food and beverage. It operates in 80 countries with 129,000 employees worldwide.  In 2014, the
company reached revenues of $82.6 billion

The  company  has  one  of  the  largest  and  strongest  portfolios  of  trusted  brands, including
Pampers, Tide,  Ariel,  Always,  Pantene,  Charmin, Downy,  Lams,  Crest  and Olay. P&G has two
operating divisions called Global Business Units (GBU): Beauty Grooming and Household care. Each GBU
is meant to define and drive its strategy through the understanding of the consumer needs.

The P&G market is organized geographically:  North America, Western Europe, Central/Eastern Europe,
Middle East/Africa, Latin America and Asia.

You work in a Project Team, for the Global Business Services Department, in charge of helping GBUs to
better answer consumer needs by providing: retailer knowledge for each market, innovative business
plans for each country, technology and processes.

After months of political gridlock, at the end of 2014, the Indian government approved the entry of large
international supermarket chains into the country’s retail sector. But there are some issues to be
considered: retailing competitors (Carrefour, Tesco, Wal- Mart,…), and  the  local  retail  traders 
(vigorously  opposed  to  compete with  foreign giants, pressing the government to establish entry
barriers).

Procter & Gamble’s mission and Vision statement.

Procter & Gamble’s mission statement is “we will provide branded products and
services of superior quality and value that improve the lives of the world’s
consumers, now and for generations to come.”

Procter & Gamble’s vision statement is “be, and be recognized as, the best consumer
products and services company in the world.”

 Project Management Case Study Scenario 

In this scenario the required skills are following: International Strategy; Project Management; Retailing;
Emerging markets; International Negotiation and Sales + Marketing.  Since  this  is  a  strategic  market
for  the  company,  the  P&G  Board  has assigned your Project Team to organize all the work to be done
to deliver: a project plan  including  scope,  milestones,  resources,  risks  and  stakeholders  involved,
to perform a report about a Hypermarket Channel Strategy in India. The initial P&G Board requirements
are:

 –     Ensure that the Indian regulatory framework allows the entry of P&G productsin large international
supermarket chains.

–     Ensure  that  there  is  enough  market  size  for  the  entry  of  P&G  products  andcompetitors.

–     Ensure  the  need  (or  not) for  adaptation  of  P&G  products  to  the  Indian  marketand the buying
behavior.

–     Ensure distribution channels and local logistics centers.

–     Ensure the need for specific marketing programs for the Indian market.

–     Identify the resources required to launch this internationalization strategy, costs, schedule, potential
risks and stakeholders.

 Project Management Case Study Questions

As a Project Manager, answer the following questions for the development of an Internationalization

Strategy for P&G in India:

a) Who are the most important stakeholders of this project and the critical success factors?
 b) How would you organize all the work to be done of this project?

c) At what stage/phase of the P&G Project in India do you consider cost and staffing the highest?
Use a diagram to illustrate.

d) How were aspects of Translating business strategy to the project employed?

e) Identify three (3) characteristics that qualify the above as a project.

f) Identify some anticipated benefits of the P&G in India Project

g) Based on the company’s Mission and Vision Statement, do you think these can be
transformed into their business strategy? Please Comment.

Guidelines

In answering the case study, Candidates are expected to take time to make sure you have
understood the case study and know what question is asking you to do:

As such Candidates will be expected to answer the question linking relevant theories and
concepts to specific information from the case study; they will also need to write the answers in
clearly formed paragraphs(no one liners) which have a clear topic that is well-supported with
evidence and examples.

Instead of simply describing or restating information from the case itself, candidates will use
specific details or examples to support the points they are trying to make. This is where the link
of theory to the facts from the case studies.