GE1715

CASE ANALYSIS (5 items x 4 points)

1. eCitizen portal is an e-government initiative implemented by the Government of Singapore. The portal won
the acclaimed Stockholm Challenge Award in the year 2002. The portal provided a one-stop shop for the
citizens of Singapore enabling them to access the information and services of various government
departments quickly and easily. It revolutionized the manner in which government-to-citizen (G2C) and
government-to-business (G2B) interaction took place.
2. Headquartered in New York, the US-based PepsiCo is one of the world’s leading beverage and snacks food
companies. In its 2002 annual report, the company claimed to have the largest share in the US beverage
markets.
Analysts felt that one of the main reasons for the company’s massive growth over the decades and the
leadership status it has acquired in almost all its business segments was PepsiCo’s efficient distribution and
logistics management operations. Depending on the product involved, PepsiCo chose between various
standard distribution methods employed, such as the Direct Store Delivery System, the broker warehouse
system, the vending and foods service system, and the pre-sell method.
3. In January 2000, the American International Group, Inc. (AIG), the global market leader in insurance and
financial services, launched the AIG e-business risk solutions (AIG eBRS) exclusively to address the risks
associated with online businesses, popularly known as e-business or e-commerce.
Responding to the extensive and ever-increasing use of the Internet by corporates to conduct online business,
AIG has broadened the portfolio of its insurance product offerings by introducing a series of comprehensive
liability coverages for companies conducting business on the Internet.
4. In the mid-1990s, Canon, Japan’s leading camera and photocopier manufacturer, undertook reengineering
and restructuring of its business processes to turn itself into a truly global corporation. By re-engineering its
business processes, Canon was able to revive itself without adopting painful strategies like retrenchment.
5. Skype is a low-cost telecommunication service that allows customers to call and send messages on the same
interface more conveniently and for a fraction of the price of traditional telecommunication services. It was
launched on August of 2003 by Niklas Zennstrom.

Questions:

a. Determine what type of innovation is being represented in each case.

b. What do all of the five (5) cases have in common?

References:
AIG's e-business risk insurance solutions. (n.d.). Retrieved March 19, 2018, from
http://icmrindia.org/casestudies/catalogue/Insurance/INS053.htm
Intel's Centrino. (n.d.). Retrieved March 19, 2018, from
http://icmrindia.org/casestudies/catalogue/Business%20Strategy3/BSTA082.htm
PepsiCo's distribution and logistics operations. (n.d.). Retrieved March 19, 2018, from
http://icmrindia.org/casestudies/catalogue/Operations/OPER031.htm
The eCitizen portal - integrating government services online in Singapore. (n.d.). Retrieved March 19, 2018, from
http://icmrindia.org/casestudies/catalogue/IT%20and%20Systems/ITSY021.htm
White, C. (2011, October 09). 7 disruptive innovations that turned their markets upside down [INFOGRAPHIC].
Retrieved March 19, 2018, from https://mashable.com/2011/10/09/7-disruptive-innovations/#xP4L6s7_q5qI

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