ACTIVITY: SHORT CASE ANALYSIS

For years, Christopher Kelley had dreamed of becoming a mobile restaurateur by

launching a food truck that is specialized in barbecue but was hesitant to give up the
security of his job at the company where he had worked in maintenance for 14 years.
Like many entrepreneurs, Kelley refused to give up on his dream, bought a food truck,
outfitted it, and started Bad Newz BBQ as a part-time business, catering local school
events, church gatherings, and fundraisers in Huntsville, Alabama. Two (2) months
later, Kelley’s employer announced a massive layoff, and his job was eliminated. The
layoff prompted him to transform Bad Newz BBQ into a full-time business, and he
began marketing his food truck via social and traditional media, even landing a regular
spot at a nearby army post. Kelly, who is 43 years old and has lost three (3) jobs over
the last 20 years to layoffs, decided it was time to take control of his own destiny by
starting a business. He advises other entrepreneurs to believe in their abilities even
when others do not and to devote all of their energy into building a successful business.

Questions:

o What did you learn from Christopher Kelley's story?

o In your opinion, do you think that success in entrepreneurship is sometimes
based on luck? Why or why not?
o Give ways on what Bad Newz BBQ implement to promote sustainability.

Answer:

o Have a vision for your dreams and resolve not to give up. If there is still a light in
your soul and hope in your heart, pick yourself up and keep going. Perseverance
in your life is essential for personal progress. Returning and persisting in your
efforts will significantly enhance your life. The difficulties you face while you
persevere educate you to adapt.
o It's a no, because with the hard effort we may acquire experience, which also
helps us to succeed in our business. Only through hard work is the way to get
there. It's not always easy to pursue the route to success. No one else will, so
 push yourself, do this for yourself. Focus not just on fighting, but also on building
a successful life of your own.
o The Bad Newz company creates long-term value by considering how a company
works in ecological, social, and economic circles. One strategy is sustainable
development, which may add brand value to your firm. The sustainable
implementation of your company enables you to recruit staff and sponsors. This
will save his firm substantial amounts of money still further down the line if you
succeed towards becoming sustainable. Increasing data indicates that activities
on sustainable development may contribute to the creation of revenues and
entrepreneurial possibilities.