Professional Documents
Culture Documents
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Table of Contents
ABSTRACT..............................................................................................................................................4
CHAPTER 1: INTRODUCTION..................................................................................................................5
1. Background of the Study...............................................................................................................5
1.2 Women Entrepreneurship Performance of SME in Bangladesh..................................................8
1.3 Problem Statement....................................................................................................................10
1.4 Research Question.....................................................................................................................12
1.5 Research Objectives...................................................................................................................13
1.6 Significance of the study............................................................................................................14
1.7 Scope of the study.....................................................................................................................14
1.8 Limitations of the study.............................................................................................................15
1.9 Organization of the Thesis.........................................................................................................15
1. 10 Operational Definitions of Terms............................................................................................15
1.10.1 Women Entrepreneurship and Entrepreneurship Perspective.........................................15
1.10.2 Access to Finance (ATF)....................................................................................................17
1.10.3 Access to Networks (ATN).................................................................................................17
1.10.4 Access to Information (ATT)..............................................................................................17
1.10.5 Entrepreneurship Education (EE)......................................................................................17
1.10.6 Societal Support (SS).........................................................................................................18
1.10.7 Market Innovation (MI).....................................................................................................18
1.11 Summary..................................................................................................................................18
CHAPTER 2: LITERATURE REVIEW........................................................................................................20
2. Introduction.................................................................................................................................20
2.1 Women Entrepreneur’s.............................................................................................................20
2.1 Women Entrepreneurs in Bangladesh.......................................................................................22
2.3 Theoretical Foundations............................................................................................................24
2.3.1 Growth Theory....................................................................................................................25
2.3.2 Small and Medium Enterprises Theories............................................................................25
2.3.3 Social Network Theory........................................................................................................27
2.4 Factors Affecting the Performance of Women Entrepreneurs in SMEs.....................................27
2.4.1 Access to Finance (ATF)......................................................................................................28
2.4.2 Work-family Interface (WTF)..............................................................................................30
2.4.3 Societal Support (SS)...........................................................................................................31
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2.4.4 Entrepreneurship Education (EE)........................................................................................32
2.4.5 Access to the Network (ATN)..............................................................................................34
2.4.6 Access to Information (ATT)................................................................................................35
2.5. Hypothesis Development..........................................................................................................38
2.5.1 Access to Finance (ATF) relation with Women Entrepreneur’s Performance.....................38
2.5.2 Work-Family Interface (WFI) Relation with Women Entrepreneurs’ Performance.............39
2.5.3 Societal Support (SS) Relation with Women Entrepreneurs’ Performance (WEP)..............39
2.5.4 Entrepreneurship Education (EE) Relation with Women Entrepreneur’s Performance
(WEP)...........................................................................................................................................40
2.5.5 Access to the Network (ATN) Relation with Women Entrepreneur’s Performance (WEP). 41
2.5.6 Market Innovation (MI) Relation with Women Entrepreneur’s Performance (WEP)..........42
2.6 Conceptual Framework..............................................................................................................43
2.7 Summary....................................................................................................................................44
CHAPTER 3: METHODOLOGY...............................................................................................................45
3.1 Introduction...............................................................................................................................45
3.2 Research Design.........................................................................................................................46
3.2.1 Study Area..............................................................................................................................47
3.2.2 Respondents and Sampling Framework..................................................................................47
3.2.3 Data Collection Procedures and Field Work...........................................................................47
3.3 Research Instrument.................................................................................................................47
3.4 Data Analysis..............................................................................................................................48
3.5 Conclusion.................................................................................................................................50
References...........................................................................................................................................51
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ABSTRACT
The company is seen as the key source of value in the marketplace and society.
Entrepreneurship is seen throughout the world as the backbone of economic growth.
Enterprises perceive several business prospects through which jobs are created,
unemployment is reduced and sustained economic development is achieved. The
entrepreneurs' inventive ideas have made progress around the world in different disciplines
such as science, technology and culture today (Gerlach, 2014). The value of entrepreneurship
has therefore been increasingly evident in recent times to governments that put
entrepreneurship at the core of their economic development agenda.
The aim of this Master's thesis is to define the elements that influence Bangladesh's success
and performance. The study is based in-depth interviews, surveys, and online research into
credible published studies, papers, articles, academic literature and journals in a mix of
empirical research. For the sake of analysis and topic explanation, an explanatory and
descriptive method was adopted.
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CHAPTER 1: INTRODUCTION
This chapter provides the background of the analysis by showing the present performance of
female entrepreneurship in SMEs. The study addresses the performance of small and
medium-sized enterprises (SMEs) in Bangladesh run by women. The problem statement
justifies the need of carrying out this study by correcting deficiencies in the previous
document. The purpose of the analysis, research matters, research aims, theories, importance
and thesis outlines, terms description and, finally, delimitations of the study, is then presented
in this chapter.
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research has been carried out in the developed and developing world to understand better
business and its impact on economic growth (Van Stel et. l., 2005). Nevertheless,
entrepreneurial growth appears as an area of enquiry and, in particular, analysis into the
conditions that affect entrepreneurial growth and the way entrepreneurial business growth
takes place (Gilbert 2006; Wright and Stigliani, 2013; Achtenhagen, Naldi, and Merlin,
2010). The philosophy of entrepreneurship requires a debate to research the influence of
entrepreneurship on economic growth and understand what defines entrepreneurship
expectations for growth. Over the years, new definitions and categories have modified
entrepreneurship's meaning and calculation. Discipline scholars argue that entrepreneurship is
a diverse concept with multiple interpretations and concepts (Desai, 2016; Szerb et al., 2017).
The lack of clarification on entrepreneurship's role in the economic development phase in the
literature may be partially due to different concepts and indicators of entrepreneurship. The
multi-dimensional essence of entrepreneurship has led to some studies that aim to set limits in
the business sector to understand 'what is not entrepreneurship' (Bruyat and Julien, 2001;
Busenitz et al., 2003, p.298). The impact of other areas, such as strategic management, is
stressed by Hitt et al. (2011) and Ferreira et al. (2015), making it difficult to define the limits
of business discipline. For example, Dividsson (2016) claims that a substantial overlap
between enterprise and small businesses has been observed for some time. However, several
influential reports (for example, Birch 1979, 1987) have pointed out that most new jobs are
generated by a new entrepreneurial company with creative and growth-oriented potential
rather than small businesses per se. Birch's studies have affected a change in paradigm, as
small businesses are necessary to take advantage of the current entry's importance
(Haltiwanger et al., 2013; Davidsson, 2016). In tandem with this change in the model,
Audretsch et al. (2007) maintain that the policy-making community was still focused more on
policies relevant to entrepreneurship than on policies relating to small businesses. Some
recent studies have nonetheless recognized that entrepreneurship is an entrepreneurial
function in businesses, for instance, Corbett et al., 2013; Braunerhjeml et al., 2018. The
development of new economic practices is what entrepreneurship is, according to Wiklund et
al. (2011), irrespective of the form of the economic agent. The literature between
entrepreneurship and creativity is also necessary to note another major overlap. For example,
Hong et al. (2013) relate the enterprise to the degree of advancement in the product, which is
further explored in this study. Despite increased research interest in entrepreneurial growth,
only a few studies have investigated entrepreneurial growth in developing countries (Nichter
and Goldmark, 2009).
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According to Davidsson (2003), the diversity of entrepreneurship concepts is related to the
multi-dimensionality of the company term. Attempts to describe entrepreneurship is made
with I provisions – human aspects inherent in the process; (ii) behavior: mechanisms in which
innovative businesses are to be found and profit opportunities exploited and (iii) effects –
achievements or defeats. Researchers have identified companies focused on the economic
sphere, i.e., business and social entrepreneurship (e.g., Estrin et al., 2016). Also, as stated
earlier, scientists have wondered whether entrepreneurship is related only to small businesses
or in other organizational contexts and whether the word is related to the goal, the growth,
innovation, and the company's achievement. Baumol (1968) underlined the complexities of
identifying and evaluating entrepreneurs' influence by noting, at the same time, that "the
entrepreneur is, in the case of an economic analysis, one of the most intriguing and
elucidating characters." Four ways to help researchers achieve a concept of entrepreneurship
are defined by Casson and Wadeson (2007). In its opinion, the position, including the owner's
role, the personal qualities, including personalities, and the actions, which involve an
individual's leadership competencies, need to be evaluated to classify someone as a business
entrepreneur. The position, like personal characteristics, shall be affected by the purpose. The
feature, the position, and personal characteristics are then combined with the entrepreneur's
distinctive behavior. Entrepreneurship is characterized in the form of decisions at individual
levels involving practices such as autonomous jobs (Blanchflower 2000), development of
new businesses, such as Garnter, 1988; Reynolds et al., 2005) and the identity of prospects in
the sector (Shane and Venkataraman, 2000; Kirzner, 1973). A decision-maker such as
Casson, in 2005, and an imaginative person, then an explorer, an explorer and a builder of
relations like Shackle, 1979, as a 'business orientation' of man and enterprise (Lumpkin and
Dess, 1996; Davidsson, 2015). (Baumol, 1968). Schumpeter, 1934. The following columns
describe the idea of entrepreneurship from Cantillon's period more thoroughly and
extensively.
Richard Cantillon was the first economist to see the businessman as the main motivator. He
adds that an arbitrator is an entrepreneur who balances the economy with risk and
uncertainty. In theory, an entrepreneur is not a productive force but an individual that takes
risks to balance supply and demand in the economy. The Marshall Corporation was like the
"genius," a company that he considered a special class. They are intimate, over-coordinated,
over-innovative and risk-prone. They are artless. They are artless. He differentiates between
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management and entrepreneurship (Cuevas, 1994). Schumpeter then argued that an
entrepreneur is an innovator. He says that an entrepreneur does not generate new
combinations, but can determine the development of new combinations. He stated that
contractors move away from the economic system's static balance by developing new items
or manufacturing techniques and redundant other products. It is referred to as creative
destruction and is considered a driving factor for the evolution of capitalism.
Establishing micro and small businesses has become increasingly popular in the twenty-first
century as a means of promoting entrepreneurship. Women-owned micro and small
businesses have a long history of making a significant contribution to national growth and
well-being through providing jobs, wealth, and inventions (Mozumdar, Van Der Velde, &
Omta, 2020). Ethiopian government documents such the industrial policy, MSE development
strategy, and the growth and transformation plans I and II recognize the significance of
businesses owned by women entrepreneurs (Meressa, 2020). Women-owned SMEs continue
to be a source of worry despite increased interest among women in starting and running their
own businesses, which has led to both growth and performance issues (Awoke, 2019).
Numerous variables have affected the performance of women-owned SMEs, as well. In
Bangladesh, the number of women interested in business has increased, but their success is
still negligible (Meresa, 2018). To find out what factors influence women entrepreneurs'
success, a thorough and ongoing study at the national, city, and company levels is necessary.
This will allow for targeted and long-term assistance for the businesses (Awoke, 2019;
Gizaw, Tsega, & Hailegiorgis, 2019; Tekele, 2019). The results from several research have
shown that there are a few determinants that affect MSE performance in various locations of
Canada. A few examples include the research carried out by researchers like Abdissa and
Fitwi (2016), Aemiro (2019), Assefa and Cheru (2018), Gizaw et al. While discussing the
challenges faced by MSEs as a whole, many studies fail to take into account the potential
variations between women- and men-owned SME.
This study was conducted to understand the women entrepreneurship performances of SME
in Bangladesh. Though the previous article is only focused on the challenges and
opportunities. The journey of entrepreneurship, condition and the importance women
entrepreneurship in Bangladesh has been explained.
8
After Bangladesh's bloody free-market war, more than three decades have passed.
Freedom generated great expectations for rapid industrialization to accelerate economic
growth. In order to guide emerging entrepreneurs, successive governments have announced
from time to time industrial policies that take account of the changing needs of the country.
Announced in 1972, the primary industrial policy highlighted the role of both the public
sector and the role of the private sector. Since the announcement of the first industrial policy,
private sector investment was limited to the investments of only the 2.5 million USD ceiling.
The policy has several times been revised and changed. In 2005 we announced a last
industrial policy. The Government reiterated its strong commitment to fast industrialization
and extended more liberal aid to entrepreneurs and made the government's role as facilitator
rather than regulator clear in policy. The Bangladesh government has given priority over its
policies to privatization, particularly for the development of small, medium and micro-
industries. Human Resources development efforts must be supported by necessary
appropriate implementation measures for existing and potential entrepreneurs. The country
has innovative grassroots income-generating schemes, but inadequate programs of business
enterprise development at the advanced level have been detected. It is important that
production activities, especially industrialization, create incremental wealth. Rapid
industrialization is an indispensable necessity in creating jobs to address critical education
and job losses.
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activities include cultivation, cattle breeding, poultry breeding, fish farming, planting of
nursery and tree, tools, crafts, food processing, customization, rice processing and so on. But
the operation of these firms is not so straightforward because they are covered by several
challenges which function as an obstacle to female entrepreneurship growth and
development.
Although the focus is on gender and women's empowerment prospects, Bangladesh has been
making a major effort to integrate women into its financial markets. Bangladesh is
considerably different from the broader FFA objective in terms of the inclusive financing
method. Bangladesh Bank, the Finance Ministry, the Industry Ministry and other authorities
have developed specific work towards this goal to recognize that sustained growth would not
be possible without assuring women's involvement and increasing their entrepreneurial
capabilities. For example, Bangladesh Bank has issued a policy that permits women
undertakings for flat-rate lending to make their lending easier (i.e., + 5%). At the same time,
banking and financial institutions are only authorized to lend up to 2,500,000 BDT in their
own right when they are a dominant business unit for women and men. While women
entrepreneurs still have not sufficient participation in the financial sector and continue to face
many market access challenges, recent studies have demonstrated that these policies are
gradually creating an atmosphere for enterprises which will help women to participate in
small and medium-sized enterprises ((Braun, 2011; Rahman et al., 2011).
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to be a key element. The matching development of SMEs is considered crucial for double-
digit production growth. Enhanced rural and backward micro, small and medium-sized
enterprises are a key component of rural development, poverty and regional disparity
strategies (GOB 2011). In order to alleviate rural poverty, the role of the small business
sector is immense. In densely populated countries such as Bangladesh, small and medium-
sized enterprise companies are especially suited for providing large-scale jobs with much
lower capital investment. They are expected to create jobs, reduce poverty and lead to a
robust domestic economy.
The Country Report (2012) of the International Monetary Fund (IMF) states that
Bangladesh-based SMEs account for more than 99% of the industry's private sector and
create employment opportunities for 70% to 80% of the non-agricultural workforce.
Although SMEs play a dominant role in Bangladesh's national economy, they are expected
not to flourish in Bangladesh since there are several problems, such as lack of institutional
funding, lack of infrastructure, lack of knowledge of technology, poor managing and
engineering skills and lack of encouragement for women entrepreneurs and social support. A
country may have resources, but the development problem is putting these resources into the
production process. Although natural and physical resources are available, machinery and
capital can be under-used or misuses if human resources are not appropriately used (Hossain
& Rahman, 1999). Developing entrepreneurship is clearly a prerequisite for the development
of a nation of all kinds.
In addition, the development of entrepreneurship for women is the main variable that links
the socio-cultural environment to economic development. As Bangladesh is a developing
country with 30 per cent of the population below income poverty, without women's active
engagement in the economy Bangladesh cannot reduce gender inequality. Women can
participate in business activities in which they can contribute directly to their family and
economy. Women make up over half the population and the socio-economic growth of the
country can therefore profit from a huge potential. In this respect, Chowdhury (2001)
addresses the importance of awareness of developed countries all over the world, including
Bangladesh, among the most disadvantageous groups in society in recent years. All involved
have gradually learnt that approximately half of society's human resources are incapable of
discriminating against sex. The increasing awareness of government has led to national
policies to assist a process of women's growth in all areas with a special focus on business
development. In Bangladesh, business has become a significant occupation among women at
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many levels in society. Entrepreneurship development is difficult and requires numerous
courses and examinations. One of the key tasks in encouraging entrepreneurship for
economic growth in our country is to identify the difficulties that entrepreneurs confront. The
evaluation and identification of these hurdles can be utilized as a guide for developing the
strategic and business context further. The paper evaluates many problems and impediments
to entrepreneurial development in Bangladesh on the basis of empirical data analysis.
The concept of social capital theory has induced a new and significant challenge for dominant
paradigm of economic growth. Robert Solow's neoclassical growth model recognized
physical capital as the most commonly accepted idea as a source of economic growth.
Whereas the endogenous growth theory of Paul Romer (1986) injects into growth model a
new factor, knowledge and pattern, nothing like social capital has changed the generation of
growth. However, in recent Putnam (1993, 2002), on the basis of the contributions of Jacobs
(1961) and Coleman, the importance and relevance of social capital have been recognized
(1988). However, a key constraint on social capital is that the impact on economic
performance is not unequivocal. That's because all-embracing social capital. The same social
capital can in particular function as an obstacle to change and entrepreneurship that can
encourage the maintenance of the status quo. The objective is to propose a certain
comparable, although clearly different, concept of entrepreneurial capital.
Corporate capital is a certain sort of social capital and relates to an enterprise's ability to
generate business. The study in particular indicates a positive impact on regional economic
performance on high entrepreneurial endowments. This study introduces business capital
performance and explains why regional economic growth should be promoted. In the Asian
region, there are many women. However, the region still does not make very good use of
them contribute much too economic development. One of the causes for this could be women
entrepreneurs in small and medium-sized companies. Although the largest proportion of
female entrepreneurs in small and medium-sized businesses in the region, particularly in
Dessie, is acutely lacking in studies aimed at analyzing the performance of female companies
in terms of personal and organizational performance, economic, social, and administrative
activities in Bangladesh. This study is intended to address the gaps by providing particular
variables for evaluating the performance of female entrepreneurial SMEs and shades of light
on women's distinctive performance gains by analyses various determinants in Bangladesh.
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1.4 Research Question
Is women entrepreneurs restricted by financial issues the primary subject of research?' and
are these limitations impair the company's sales performance? The study considers that
women are generally confined by social, economic and political variables from the common
sense perspective, but we have inadequate knowledge on the extent and potential impact on
company development. Taking into account the latest women's entrepreneurship promotion
measures. Access to financing has little impact on the formation of sales and capital. The
orthodox assumption, therefore, that access to finance will help encourage entrepreneurship
among women through the promotion of sales and capital development, presupposes the
alternative hypothesis.
Based on this study it is thought to assess the different factors that affect the performance of
women entrepreneurs in SMEs in Asian region. In light of this, the study attempts to answer
the following basic questions:
1. How can Access to Finance (ATF) influence the Women Entrepreneur’s Performance
(WEP) in Bangladesh?
2. How can Work-family Interface (WFT) influence Women Entrepreneur’s Performance
(WEP) in Bangladesh?
3. How Lack of Societal Support (SS) affect Women Entrepreneur’s Performance (WEP) in
Bangladesh?
4. How Entrepreneurship Education (EE) affect Women Entrepreneur’s Performance (WEP)
in Bangladesh?
5. How Access to the Network (ATN) affects Women Entrepreneur’s Performance (WEP) in
Bangladesh?
6. How Access to Information (ATT) affect Women Entrepreneur’s Performance (WEP) in
Bangladesh?
7. Is Marketing Innovation moderate the relationships between antecedents (ATF, WFT, SS,
EE, ATN, and ATT) and Women Entrepreneur’s Performance (WEP)?
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influence of industrial economic expansion (Urbano et al., 2018). However, Baumol (1990)
highlighted a significant shortcoming of the literature, which proposed that researchers
differentiate between efficient and 'unproductive' business activity. According to Baumol
(1993), productive entrepreneurship is all business practices that directly or indirectly
contribute to the economy's net production or productive enterprise activity. Baumol (2010)
implies that organizations with creativity, i.e. creative business projects, generally have
prosperous businesses. Unproductive commercial practices, by comparison, are primarily
related to the use of the juridical method for rental hunting (Baumol, 1990). Although it is
proposed that productive entrepreneurship has a more substantial impact on economic
development (Bosma et al., 2018), there is insufficient proof that this is impacting the
economic economy or, more broadly, that there is a difference between productive
entrepreneurship and other forms of enterprises.
In comparison, the literature on entrepreneurship creation expectations remains inadequate
(Hermans et al., 2015). Two identified shortcomings in the literature on
entrepreneurial/economic development and business expectations sparked this investigation.
The study also focuses on two-fold innovative entrepreneurship driven by growth.
Accordingly, the thesis has the following specific objectives:
1. To examine the influence of Access to Finance (ATF) influence the Women
Entrepreneur’s Performance (WEP) in Bangladesh.
2. To measure how Work-family Interface (WFT) influence Women Entrepreneur’s
Performance (WEP) in Bangladesh.
3. To examine the influence of Societal Support (SS) affect Women Entrepreneur’s
Performance (WEP) in Bangladesh.
4. To measure how Levels of Skills, Knowledge, Relevant Education and Experience (EE)
affect Women Entrepreneur’s Performance (WEP) in Bangladesh.
5. To measure how Access to the Network (ATN) affects Women Entrepreneur’s
Performance (WEP) in Bangladesh.
6. To examine the influence of Access to Information (ATT) affect Women Entrepreneur’s
Performance (WEP) in Bangladesh.
7. To examine the influence of Marketing Innovation moderate the relationships between
antecedents (ATF, WFT, SS, EE, ATN, and ATT) and Women Entrepreneur’s Performance
(WEP).
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1.6 Significance of the study
This study is expected to be important for women entrepreneurs, since it outlines factors
affecting entrepreneurial women's success. The survey was helpful in alleviating women
entrepreneur’s problems in Bangladesh. Financial institutions will produce goods tailored to
the financial needs of women. They also influence social responsibilities in women's groups
through the financial institutions. In addition, the knowledge obtained in the study will
provide policymakers and planners at different levels in the country with useful guidance.
15
region is followed by the discussion as an area of research. The problem statement justifies
the need for the study to address the gaps in existing studies. The problem statement The aim,
research issues, research goals, and research hypotheses, importance of the study, the outlines
of theses, definition of terminology and, lastly, the bounds for the investigation, are discussed
in this chapter. Reveals the problem and the setting of the study. The reasons for the study are
provided. Chapter two provides an overview of the literature, summary and research gaps
pertinent to this subject. The methodologies for investigation and data gathering and analysis
are described in Chapter 3. It presents the design of research and the techniques for the study.
First, the research paradigm explains why the quantitative approach is used in this study.
Secondly, the study is designed that includes the use of the data collection retrieval survey.
Thirdly, the population, sample and sample techniques employed in the study are discussed.
Chapter four contains data presentation, analysis and discussion and the summit, results and
suggestions of the study are presented in Chapter 5. The last section of the study is covered
by references and appendices.
16
The term businessman meaning to do something, is developed from businessman (Long,
1983; Swedberg, 2000). The study focuses on this doing, in which performance is doing. The
term entrepreneur is interpreted as an intermediate or intermediate in the Middle Ages
(Hisrich, 1990, p.209). This became the respective noun in the 15 th century – entrepreneur,
who used this term formally for the first time with Richard Cantillon, a French economist. He
described the contractor as an arbitrator, who purchases for a certain price and wants to sell at
a precise price (Blaug, 1986). The contractor was defined as one self-employed by Cantillon.
The mention of uncertainty from Cantillon may be seen as an attempt to emphasize the
difference between self-employed and self-employed; (Long, 1983). Aron (1950), who drew
on Marx's reference to economic categories for categorizing his worker, also highlighted a
further distinction between the entrepreneurs and employed. The categories were first, the
ones which work for entrepreneurs, the employees and, secondly, the categories which own
the production facilities known as entrepreneurs. This distinction separates the contractor
from the group (Zaleznik, 1977). The different perspectives of entrepreneurship are laid down
to understand the entrepreneur further and what they do. In entrepreneurship literature the
main points of view are the perspective of functional resources, the psychological perspective
and the behavioural perspective.
17
often difficult for them to obtain. The majority of current networks are masculine and often
not especially welcome to women.
18
to have a small survival rate. Hassan et al. (2014) understands the ability of entrepreneurs to
propose and develop new ideas to their companies with creativity and innovation. Women
entrepreneurs encounter several barriers to business development, as has already been
mentioned. However, undertakers tend to be more innovative to tackle their business success
and growth challenges (Bakri and Mardziyah 2012). In addition, the promotion of women's
products and services is typically perceived to be more inventive. Innovation is one of the key
success criteria but also the effects for female entrepreneurs should not be overlooked (Lai et
al., 2010).
1.11 Summary
This study mainly analysis the performance of women entrepreneur in the Asian region.
There are five chapters in this work. Chapter One highlights the problem and its context. The
reason for the study is given. Chapter two reviews the literature, syntheses and research gap
that are pertinent to the topic. Chapter 3 addresses research and data collecting and analysis
technique and processes. The presentation, analysis and debates of data, while the summary,
conclusions and suggestions are provided in Chapter Five. The last section of the study is
covered by references and appendices.
19
CHAPTER 2: LITERATURE REVIEW
2. Introduction
This chapter reviews the literature to understand the importance of empowerment by
entrepreneurship for women. Since the 1970s, issues relating to empowerment and gender
equality have been on the international development agenda. Recently the WDR (2012)
highlighted the importance of empowering women and equal rights as a key lever for poverty
reduction and the impact of development (Wu, 2013). Entrepreneurship is an effective
poverty reduction strategy and also offers women several benefits. No significant changes
have been made to women's position despite the opportunities offered by entrepreneurship
and increase in entrepreneurial activities.
20
2.1 Women Entrepreneur’s
Empowerment and participation of women are essential to the expansion of women's rights
and the control of their lives and their social influence. Capacity building is one of the
important dimension of capacity building. While female empowerment definitions have an
economic dimension, this dimension has been increasingly apparent in recent years in the
discourse on international politics (Kabeer, 2012). Various researchers and organisations
have defined economic empowerment in a number of ways. The concept of empowerment
and economic advancement is combined in a simple term.
The Department of Foreign Affairs, Trade and Development's Guidance Notes (2013)
explains that approaches to economic empowerment are concentrated on market success and
promotion factors women need, such as enhancing skills, improving their production
resources, and supporting women making and acting their own. In particular economic, social
and political intertwines, the dimension of empowerment is shown in the previous section. To
achieve economic empowerment, women's social and political empowerment must be
engaged in parallel. In addition, the guidance notes indicate that the economic empowerment
approaches should take into consideration social and cultural factors underlying these factors,
for instance, unpaid and unequal distribution of home and care work, limited mobility and the
prevalence of sexual and gender violence, which reduce the capacity of women to interact
with and benefit from the markets. Only by this way will women's lives be improved, their
social, financial and political status enhanced and gender equality strengthened to develop
inclusively, sustainable development and a healthier society (UNCTAD, 2014).
The guidance notes (2013) allow women's access to formal employment, self-employ,
borrowing, saving and accessing and monitoring economic resources to be identified as key
elements of their economic empowerment. Women are financially empowered by the ability
to succeed, economically advance, as well as their power to take economic decisions. Sida
(2009) defines women's economic capacity as 'the process that increases women's real power
over economic choices that affect their lives and social priorities.' Economic empowerment of
females can be achieved by equality of access and control of critical economic resources and
opportunities in the labour market and eliminating structural gender inequalities. The
Women's Economic Empowerment, CESO Perspective (2013) has expressed similar
definitions: Economic empowerment for women is a process that has two dimensions at its
core: resources and chance. All the assets that women need to achieve economic progress are
productive resources. But women do not automatically become economically empowered
even when they are equipped with productive resources. You must also be able to use these
21
assets in any way you choose. Opportunity refers to the power of a woman to take and take
decisions that enable her to achieve valuable economic results." Many development agencies
and institutions (such as the World Bank and the United Nations) also assume that women's
empowerment inevitably results (Pillai et al., 2012).
Women have benefited from economic growth in many different countries. Some of them
have taken their way into the "higher levels in economic decision-making (Kabeer, 2012),
which confirms the link between economic empowerment and women's growth. One aspect
of economic empowerment, as seen above, is to provide a business environment that supports
women entrepreneurs, builds income, and is more competitive and profitable. The role of
self-employment and entrepreneurship in women's economic empowerment is important. To
promote feminine economic empowerment, it is crucial to develop feminine enterprise. An
overview of women's entrepreneurship research is provided in the following section. For
almost all economies around the world, but especially for those in developing countries,
women entrepreneurs in SMEs are of particular importance, particularly to those with major
challenges in the job creation and distribution of income. Within what can be called the
"static" front, women entrepreneurs in mixed-economy enterprises contribute to output and to
creates "decent" jobs; they are a nursery on the vibrant front for the major companies of the
future, are the next (and important) step for the expansion of micro-enterprises. Many
companies find prosperity best achieved from specialised businesses in an increasingly
international market rather than diversification. Although most of the major companies in the
world continue to supply numerous markets with multiple services, many components and
goods are now acquired in small enterprises serving one niche. Women entrepreneurs of
SMEs provide an effective tool for growth by participating in global supply chains as the
global market continues to develop (World Bank, 2016).
It sometimes becomes difficult for a person to understand the performance of women
contractors in SMEs with different definitions by different countries. The important role of
women entrepreneurs in SMEs in developing any particular sector, economy, poverty
alleviation, and job creation cannot be known. Moreover, it is particularly important to
provide various everyday items at a reasonable cost. In recent years, the industry's value has
been recognised in many developed and developing countries. Women entrepreneurs in
SMEs are the engine of growth, are critical for a competing and efficient market, are critical
for reducing poverty and have a particular role in developing countries, according to World
Bank (2003) report. The private sector - and especially the female undertakings in small and
medium-sized enterprises - forms the backbone of the market economy. Female entrepreneurs
22
in SMEs are being encouraged to restructure large companies by simplifying manufacturing
facilities because units with no direct link to the main activities are being sold separately. The
efficiency of a remaining company can therefore be increased; it curbs the monopoly of big
companies, provides complimentary services to them, and absorbs modern economic
fluctuations; and it raises skill levels with its flexible and innovative nature through inter-
enterprise cooperation. To create a skilled industrial base and industries to develop a well-
prepared service sector capable of contributing to GDP, women entrepreneurs in SMEs can
generate significant performance.
23
women's issues are rooted in various grassroots mobilisations, feminist scholars helped bring
these concerns into the gender and development agenda. The ability to make a choice is
defined by power. She emphasised the recognition of gender inequality, interconnected with
other forms of socio-economic inequality, such as class, caste, race, ethnicity, location,
religion etc., often compounding the injustices involved. She concluded that women's
empowerment conceptualised in many ways to reflect the mainstream political discourse if
gender equality is part of development policy (Kabeer, 2012).
In terms of economic development and industrialization, entrepreneurship of women has
played a pivotal role. Although the role of female entrepreneurship differs at various stages of
economic growth, its role for developing countries is especially significant. Various business
and socioeconomic problems in Bangladesh are the subject of the following studies. The
author stressed the problems faced by women entrepreneurs in a recent study (Chowdhury
2008), including resource, marketing, raw materials, utility facilities, infrastructure, official
formalities, etc. Another research (Rahman, 2008) showed that online marketing technical
progress is the solution for women entrepreneurs. The government's policies for increasing
the overall online marketing for entrepreneurs in Bangladesh have been analyses by Ahmed
(2008). In her study, Nawazesh (2007) has shown that female contractors believe that
contractors are not born. It can be seen in a nut shell that women have encountered many
problems in start-up and operation companies. They are lonely, disadvantaged, believe in fate
and luck, have no chance in the workplace, have no savings, are extremely poor and hold
away from the edges of supporting niches of NGOs. The idea of an enterprise development
institute has been suggested by Mazumder and Choudhury (2001). Although the authors have
listed the overall problems of managing SMEs, women entrepreneurs do not have any
particular problems at all. They also give minimal suggestions for removing challenges and
developing small and medium-sized companies. Karim (2001) points out that analphabetism
almost totally excludes women entrepreneurs as they are less able to access information to
recognize and evaluate various entrepreneurial opportunities. Their relative willingness to
take advantage of a chance is also seriously hindered. Unable to read, write and count
individual subjects on two risks: first, a greater likelihood of financial exploitation by others
and, secondly, a greater risk of operating in the informal sector. Afsar (2008) has found that
six financial institutions disbursed and refinanced TK 3.9 million (approx. US$56,000) to
female entreprenarians until December 2007, and collected information from various
disbursement reports from Bangladesh Bank. Compared to the total SME funds of TK 6.2
24
billion (around US$ 90 million), women entrepreneurs' funding seems to be extremely small
(only .06 percent). Nawaz (2009) analyses a number of crucial factors in rural Bangladesh's
growth of women entrepreneurship. It describes an institutional-theory-based theoretical
framework focused on three types of factors: regulative, normative and cognitive. Regulatory
factors apply to different government rules and regulations to promote the growth of women's
enterprise in rural Bangladesh. Standards, laws, regulations and principles of culture include
emotional and cognitive influences. Nawaz has numerous policy impacts on how the growth
of women entrepreneurship in rural Bangladesh is to be improved based on an overview of
these factors.
25
factor for companies to enter markets. Knowledge and information will spur innovative ideas
to be used and marketed by future entrepreneurs who might even leave wage jobs for a new
business opportunity. Entrepreneurship increases competitiveness by increasing the number
of new enterprises. (ii) Entrepreneurship is the mechanism for spill-over of knowledge which
allows for the transmission of the newly generated knowledge to the market and for the
appropriation by new and new ones. Burns (2010), the evolutionary theory says
Business is a multi-faceted and calculated term in more than one way. Certain metrics used
under previous research include self-employment; net income; ownership of companies; start-
ups and new ventures (Van Stel et al., 2005; Carree and Thurik, 2008; Dejardin, 2011).
Recent studies tend to use one single measure of increasing cross-country harmonisation, the
Total (early stage) Entrepreneurial Activity (TEA), provided and promoted by the Global
Entrepreneurship Monitor (GEM).
27
the original role (parental status, prior employment) and the social links of the individual
(e.g., extent of the ties) must decide the scope of the individual's available resources through
its network. The second process is to mobilize social capital in order to gain status and
become an entrepreneur in this case, to make use of social contacts and network tools. The
combination of social capital access and the ability to mobilize these resources determines the
individual's status. Networks are important sources of information on female
entrepreneurship and are increasingly known as a powerful means of developing and
promoting it. Policy makers must promote networking between organizations and cultivate
cooperation and collaboration between national and international networks and facilitate
women in economic entrepreneurship. One of the main reasons for this is that networks allow
for women to meet and learn and learn about entrepreneurs (both women and men). Via the
network, we apply to the sharing of useful knowledge to become a more professional
contractor. This is an individual with a greater chance to recognize and take advantage of a
lucrative business opportunity.
28
2.4.1 Access to Finance (ATF)
Financial capital is the most critical element of a new enterprise, its subsequent growth and
performance. In contrast, Fairlie and Robb (2009) suggest that women entrepreneurs are
tending to make less use of startup capital for lifestyle reasons, as argued in some studies that
female entrepreneur are disadvantaged as compared to male entrepreneurs in their abilities to
build capital and provide appropriate financial resources (Verheul and Thurik, 2001). In any
case, the access or use of financial resources by men to women entrepreneurs is significantly
different from that for female entrepreneurs. Entrepreneurs have more obstacles than men to
obtain external funding (Marlow and Patton, 2005). Four areas were identified by Carter
(2000) that may cause problems for women entrepreneur’s access to financial capital. First of
all, entrepreneurs may be unable to raise financial capital from startups. The latter may not,
for collateral requirements or guarantees to obtain loans, suffice the personal assets or track
records of women. Third, it is very difficult for women entrepreneurs to penetrate informal
financial networks, particularly during the growth phase of their enterprises. Finally, access
to external finance may be a major barrier to sexual stereotyping and discrimination.
Research shows that men-like entrepreneurs prefer to use bootstrapping as funding strategies.
Bootstrapping means use by informal income sources like savings, family/friend loans, credit
cards or overdrafts of funds generated internally and personally (Acs et al., 2011; Carter et
al., 2003). Women business people tend not to use or use any credit for formal finance
organizations (Lee and Marvel, 2014). Women entrepreneurs tend to borrow from informal
sources – families and friends, and most financial resources in their firms are borrowed
compared to men by family and friends (Brush et al., 2006). In addition, women
entrepreneurs will probably start their companies with less general capital, use lower formal
funds and are much less likely to use equity or risk capital (Carter et al., 2003; Marlow et al.,
2013).
The majority of new female businesses are established with founders' personal
savings/investments (Bhide, 2000). The survival of most women's businesses is negatively
affected by insufficient foundational capital. Less startup capital also prevents many women
from establishing businesses to contribute to poverty reduction, job creation and economic
growth. Women now constitute significant factors of economic change (Underwood, 2009),
which impedes economic growth because they are unable to access financial start-up funds,
including bank loans, due to their lack of credit records and collateral.
The bank's caution and reluctance are the other obstacles in accessing funding. Cavalluzzo et
al. (2002) argue that a large number of new businesses and existing ones are being created if
29
the bank caution facilitates the creation of more jobs and wealth. Furthermore, if all forms of
finance are eliminated, people discriminated against based on sex, ethnicity and age etc., will
fulfil their business ambitions and contribute to their country's economies. Women
businessmen face barriers to loans, equity financing via risk capital and corporate angels (Lee
and Marvel, 2014). Women entrepreneurs appear to have fewer connections with capital-
supply organizations (Brush et al., 2004). The failure to have a credit record and collateral or
loans security may, according to Rouse and Jayawarna (2006), be a constraint on the part of
future entrepreneurs to demonstrate their financial credibility to private financial institutions
and risk capitalists. Derera et al. (2014) state that, although most financial institutions are
prepared to provide short-term loans, the credit period has implications for the short-term or
long-term plan development of a small business. Although short-term finance is available,
securing capital investments for women business holders still presents more difficulties than
their males do (Hussain and Matlay, 2007). The type, size and position of a female business
and the requirement for funding are significant factors for financing decisions by external
financing agencies, according to Carter et al. (2007).
Researchers also believe that women are generally more risk-induced than their masculine
counterparts (Barber and Odean, 2001; Watson, 2002) and, therefore, invest fewer resources
in their companies. A Coleman study (2002) found that women entrepreneurs are reluctant to
apply for loans, but they are not more likely than men to be refused if they apply. Fairlie and
Robb (2009) also associate a personal preference with startup asset differences. Women are
more risk-free than men, who influence their decisions on the type and amount of finance
they seek (Marlow et al., 2013). Women are often more financially careful and reluctant to
take on the debt burden (Marlow and Carter, 2006; Carter and Shaw, 2006, Marlow et al.,
2013). Social and capital barriers can cause women's risk aversion. Brush et al. (2006) found
that the financial motivation for women entrepreneurs is consistently decreased. Startup
companies with higher startup capital and resources can tackle financial problems and
liquidity problems. Existing literature suggests that women entrepreneurs are less personal
and less likely to pursue debt and equity financing strategies (Lee and Marvel, 2014).
30
entrepreneurship: working-family interface literature. There are three reasons for integrating
literature on work-interface into entrepreneurial research, according to Jennings and
McDougald (2007). Firstly, the desire to balance work and life is a great driver for the
company to start both men and women (DeMartino and Barbato, 2003). Second, for all
entrepreneurs well beyond their startup decision, achieving a balance between work and
family is important (Fischer et al., 1993). In conclusion, research shows that family factors
have significant consequences for the working field that entrepreneurial frameworks and
results are incomplete without regard for the relationship between the work and the family
(Edwards and Rothbard, 2000; Powell and Graves, 2003).
Many empirical studies support the family integrity of women's entrepreneurship. Many
studies show, for example, that women are particularly motivated to start their businesses to
balance work and family (De Martino and Barbato, 2003; Hughes, 2005). In the interests of
family works and personal interests, female business owners use their ownership autonomy
(Carter et al., 2003; Fairlie and Robb, 2009; Lee and Marvel, 2014). Other family factors like
childcare, spousal independence, maternity leave and motherhood can influence
entrepreneurship (Tonoyan et al., 2010). Studies showed that women entrepreneurs tend to
have flexible targets and personal or family factors, while male entrepreneurs are financially
motivated—entrepreneurship targets (Fairlie and Robb, 2009).
The way men and women choose to become autonomous children influences (Georgellis and
Wall, 2005). Women remain primarily responsible for family and children, compromising
their flexibility (OECD 2004). Entrepreneurship can enable women to work from home in a
work-liability balance (Hundley, 2000). Although it is more likely that women with young
children enter the business, the presence of young children does not have a significant impact
on men. While studies show how the family cycle can influence the ambition of women to
grow businesses (Davis and Shaver, 2012), most studies have investigated whether
entrepreneurship allows women to balance work with their families. The results show the
difficulties facing women in achieving spousal support (McGowan et al., 2012). In contrast to
the men's male counterparts women tend to spend more time on household and family
responsibilities, and entrepreneurs are trying to manage the interface of the workforce in
various ways.
As a result, women entrepreneurs have struggled to achieve a balance between work and
family, making it a potential limit. The unevenly distributed family burden makes it difficult
for women to balance work and family the uneven distribution of childcare (Bird, 2006;
Cross and Linehan, 2006). Conflonline marketing and stress have been identified as
31
psychological results of family work imbalances (Bruening and Dixon, 2007; Smith and
Gardner, 2007). In addition, social expectations and beliefs put considerable pressure on
women in both developed countries and developing countries in conjunction with personal
and family work balancing issues faced by women entrepreneurs. Women are frequently
discouraged from undertaking the fear that the power structure could change or shift.
Moreover, the challenges in juggling household responsibilities and work responsibilities
could prevent the entrepreneurship of women. Entrepreneurial gender bias may be overcome
by helping and leading more women into entrepreneurship, building trust, and improving
their skills.
32
The institutional theory explains how businesses operate and act on their choices and
behaviour due to social, economic, and political systems. It suggests that social, economic
and political systems are dedicated to societies that generate gender normative expectations
that inform men and women about their behaviour (Scott, 1995). For example, studies
indicate that society has very few women in science, technology, engineering and
mathematics because of stereotypic views on appropriate academic fields of study for men
and women (Bleeker and Jacobs, 2004; Correll, 2001). Therefore, women entrepreneurs in
high-tech manufacturing are under-represented (Verheul and Thurik, 2001). Baughn et al.
(2006) indicated that when society's attitudes and expectations are widespread and strongly
rooted, they become 'regulatory' in society, explaining why women in certain industries are
missing or why they are less well-served (Vossenberg, 2013).
The structural constraints are very difficult to overcome as they are firmly established in the
social fabric and reflect centuries-old forms of gender discrimination, culturally and
religiously justified (Maneja, 2002). Large studies show that entrepreneurship is likely to be
seen and portrayed as a stereotypically masculine effort. Research shows that
entrepreneurship tends to be presentable as a more appropriate career for men than women in
the popular newspapers (Achtenhagen and Welter, 2011) and academic literature
(Balachandra et al., 2013; Jennings and Brush, 2013). Other evidence shows that contractors
contribute to the sex stereotypes themselves. For example, Verheul et al. (2005) found that
while their real business achievements are widely seen to be enterprising, female graduates
are less likely to perceive themselves as entrepreneurs than their male counterparts. A
growing number of studies show how gender stereotypes can contribute to the understanding
that women have a less favourable assessment of entrepreneurial possibilities, a lower level
of independence, and less business intentions (Gupta and Turban, 2012).
33
Capital from entrepreneurship is mainly earned from previous or prior employment. As
entrepreneurs are mainly domestic or non-management entrepreneurs, they are starting their
businesses with lower human, social, and financial capital levels. This affects women's access
to networks and, more importantly, online marketing access to financial resources and
capital/assets that impact their companies' sustainability (Kantor, 2001). Lack of experience
and expertise online marketing online marketing increase the ability of women to enter new
markets. Women entrepreneurs prefer to go to low-skilled sectors that saturate the market
(Kantor, 2001). Many of the literature on female business shows that entrepreneurship
influences the idea of establishing their businesses positively (Singh et al., 2001). Studies
show that only a small number of women entrepreneurs have business skills before their new
company begins (Bowen and Hisrich, 1986; Audretsch, 2012). Women generally experience
less than men (Fischer et al., 1993).
According to Mayoux (2001), the lack of management and business skills, even in the
women's preference sectors, impedes women because their skills are underestimated by
gender stereotypes and discrimination within the training programmes, unequal access to
training and gaining work experience. While women's access to enterprise, enterprise
education, and management experience have progressed dramatically, women still lack
business experience, and their working lives are secondary to their family responsibilities.
The existing literature on women entrepreneur’s education is highly contested. Some
scientists (Singh et al., 2001) conclude that women entrepreneurs are better educated than
most of the population, including men (Cowling and Taylor 2001). Others conclude that the
general level of education of entrepreneurs is equal, regardless of sex, and that real
differences exist in terms of what type of education is received (Naranjo-Valencia et al. 2011;
Li and Liu, 2011). The debate is due to the very small sample sizes of the studies in a
particular geographic area. Researchers say that women choose less specialised subjects when
they see the advantages of education received by male businessmen more widely than
women. When males have been trained mainly technically or professionally, women are not
able to do so. There were also no significant differences in the study of expert subjects
between other authors (Mainardes et al., 2011).
2.4.5 Access to the Network (ATN)
Different studies by De Carolis and Saparito (2006) highlighted the importance of networks
for entrepreneurs. The networks provide access to information and advice sharing and
exchange, which are the main advantages of networks (Hoang and Antoncic, 2003). Failure
34
to access important information could make business or break down. However, the general
exclusion of women entrepreneurs from their networks means that they lose their
opportunities in networking. The reduced network activities of women entrepreneurs also
mean less information or access to potential business opportunities (Verheul and Thurik,
2001).
As most female entrepreneurs have a household or non-management background, their
networks maybe not as well developed or expanding as their male counterparts. Even female
entrepreneurs from paid work will likely face this barrier, as the majority of women hold
lower levels of work. Women's networks are more likely to consist of family members than
men, which indicate that women entrepreneurs rely more particularly on informal networks,
family and friends (Moore, 1990). Housework and child labour isolated and prevents women
from having access to enough network contacts, and these responsibilities force them to
rearrange their networking structures to include friends and family over other forms of
contact. The argument was supported by Orhan and Scott (2001), who pointed out that
women entrepreneurs are the primary source of advice, their friends and ultimately
professional experts.
Past research indicates that gender differences exist in network formation and management
with women who differ from networks and fewer network contacts. Women also prefer only
networks for women and work together from startup to running and growing their businesses
(Carter et al., 2001; Harding et al., 2003). These groups offer mutual support in various ways.
Gender could play a vital role in a group or team situation, says Powell and Graves (2003).
They also suggest that only women's groups can help ease gender-related problems and
improve positive associations of effects on sexual resemblance. However, Powell and Graves
(2003) are not being supported by much evidence. Further investigation is, therefore,
necessary to examine the effects of sexual similarity on same-sex entrepreneurs.
The theory of social capital means that networking has a significant impact on the success of
small businesses for several reasons, including access to information and finance (Madill et
al., 2004; Renzulli et al., 2000). The positive effect of networking on company performance
is empirically demonstrated. For example, networking could lead to a "sustainable source of
competition benefit" (Florin et al., 2003), which could increase the sustainability of new
companies through network support. As far as business support is concerned, membership of
business networks as Chambers of Commerce has a substantial positive effect on company
performance (Davidsson and Honig, 2003). The most successful companies are likely to have
35
access to business support, Larsson et al. (2003) concluded that business support could help
small businesses expand.
Networking and developing relationships with others can lead to entrepreneurial success in
similar circumstances. Carter et al. (2003) found that the key to equity funding could be
knowledge, capacity, and an effective network. Watson (2012) research entitles women to
make more frequent use of family and friend for networks and suggests that establishing an
active network is important in line and only formal networks appear to be having a positive
impact on company growth. The research entitled Gender Differences and the association
with company's performance Wolcock (1998) suggests that social networking can also be
beneficial for raising money and building community spirit based on the relationship between
its members. Entrepreneurs often rely on informal networks, including family capital
security. Tomiura (2007) found that small and medium-sized enterprise businesses could
overcome barriers by promoting business partnerships. Hunt (2010) stated that women
entrepreneurs have been unable to use network support because of lack of knowledge,
difficult physical access and lack of confidence.
36
companies in four different ways, according to Santarelli and Tran (2013). First, social capital
can improve access to scarce resources such as finance and expertise (Brush et al., 2004,
2006). Second, social networks can offer the credit and competence of entrepreneur's access
to intangible resources (Bosma et al., 2004). Third, the signalling and reputation of social
networks (Santarelli and Tran, 2013). Fourth, social networks can also help an enterprise
owner through information and advice to decide effectively.
Women entrepreneurs lack access to information for accounting, financial, marketing or
management purposes supporting them. Most women entrepreneurs are tertiary, labour-
intensive, professional and small enterprises (Pardo-del-Val, 2010). Female entrepreneurs
often lack access to advanced equipment to improve productivity due to other limitations
such as information and funding. New machinery or new technology facilities and other
similar factors may discourage women entrepreneurs from new opportunities or expand into
new areas. Access to markets for the purchasing and sale of women entrepreneurs is another
problem due to lack of information. While women are less informed and excluded, access to
markets will be difficult.
37
With the empowerment in Bolivia of indigenous women leaders via the online marketing
project (Wamala, 2012), an increasing number of women leaders at the local, region and
national level were able to gain important political positions. Media like Skype provided
women, indigenous leaders, with an easier and cheaper way to connect; in turn, they
advanced the trust and unity to discuss issues that were most relevant to them." The online
platforms, including blogs and wikis, and traditional media such as radio and TV, enabled
them to communicate their message to the broader public. The overall use of online
marketing empowered participating women to understand better management issues and
technical forms of communication in particular internet resources.
The online marketing plays an important role in linking women businessmen with
information and resources. For example, as Heekes cites (2010), when you want a job, it is
not your immediate family and friends' strong close links which helps you to get a job (family
and friends only know what you already know). Instead, the more advantageous are the
relatively weaker links between distant societies. Online marketing also contributes to the
abolition of intermediary efficiency and access to information and resources and means that
some at the bottom of the pyramid have gone beyond production to innovation (Heeks, 2010).
Online marketing enabled services can also benefit women entrepreneurs by providing
exciting income and employment opportunities for traditionally disadvantaged groups such as
women (Gothoskar, 2000; Mitter, 2000; Quibria, 2002). Extensive research measuring the
effects of online marketing access and use has highlighted the need for online marketing
integration with mainstream health, education and economic development programmes (The
World Bank, 2013). Female Enterprise Resource Point of the World Bank (2013) argues that
the debate is not about including online marketing in development programmes but about
how online marketing s can be efficiently used to support economic and social activities for
men and women alike. There is a gender digital divide, and men are more likely to access
online marketing than women (Huyer and Carr, 2002; Polikanov and Abramova, 2003).
Hafkin and Huyer (2006) stress the importance of promoting women in virtually every aspect
of their lives to use and develop online marketing systems, work, and develop and spread
information and knowledge. Online marketing programs, corporate support programs and
online marketing integration are needed in programs of support (Gill et al., 2010).
Women entrepreneurs can benefit greatly from the Internet through the provision of a
database of women's groups from which women find links, connections, resources and
information and develop partnerships for their services as well as financing, mentorship and
business coaching (Islam, 2013). For instance, support groups formed via electronic
38
newsletter boards can assist women entrepreneurs in establishing social networks for more
information and opportunities, even mitigating the effect of lack of access to capital. The
removal of intermediaries from transactions that lead to higher income for entrepreneurs is
one of the major benefits of online marketing (Islam, 2013).
Technology itself cannot resolve social problems, but access and use of information and
communication technologies can contribute to our global economic and social development.
Women entrepreneurs could be empowered by including online marketing in business
development/support programmes. The following section outlines the theoretical framework
behind this study.
2.5.3 Societal Support (SS) Relation with Women Entrepreneurs’ Performance (WEP)
Social capital is composed of social networks, social rules and social trust (Haynes, Hitt, and
Campbell 2015). (Payne, Moore, Griffis, & Autry, 2011; Putnam, 1995; Ritchie, 2016). We
talk to each other. Studies show that they are important for business success in relation to the
social networks of entrepreneurs – an aspect of the setting in the 5M model (Batjargal et al.,
2013; Davidsson and Honig, 2003; Hanson & Blake, 2009; Haynes et al., 2015). For
example, a crucial way for businesses to compensate for their limited resources is to use their
social networks when beginning a new company (Jones and Jayawarna, 2010; Urbano, Ferri,
40
and Noguera, 2014). Social networks are particularly important in the success and
continuation of women's businesses (Apergis and Pekka-Economou, 2009; Carter, 2000;
Estrin & Mickiewicz, 2011; Gray and Finley-Hervey, 2005; Kwong, Jones Evans, &
Thompson, 2012; Lans, Blok, & Gulikers, 2010; Noguera, Alvarez, Merigo & Urbano, 2015;
Ramadani, 2015; Tlaiss, 2014), in particular in the development of women's businesses.
Women are more likely to solve problems in getting finance for their projects when they have
access to networks (Carter et. l., 2003; Hodges et al., 2015; Kuada, 2009) that can improve
their efficiency. In the case of transitional economies, networking is of particular importance
due to shortage of resource and the impermissible institutions according to Hodges et al.
(2015), Manolova, Manev, Carter and Gyoshev (2006), Manolova, Manev and Gyoshev (14)
and Xheneti and Bartlett (2012). Similarly, Inman (2000) and Tlaiss (2014) indicate that,
primarily due to their highly contextual existence, access to networks is advantageous for
entrepreneurial women in Arab countries. The most economic results in these countries are
determined by informal and social networks (Cunningham and Sarayrah, 1993; El-Said &
Harrigan, 2009). The failure of women entrepreneurs' social and professional networks in the
Gulf countries is an obstacle to their companies' development (Mathew, 2010). Networking is
therefore more important and plays a vital role in environment where institutions are poor and
trust in institutions that are characteristic of developed economies is limited (Danis et. l.,
2010; De Clercq, Danis, and Dakhli, 2010; Prasad et al., 2013).
41
differences are attributable to discrimination or segregation of women in the labour market,
which has taken away the expertise they need to grow and sustain a company. In addition, for
reasons linked to maternity and family responsibilities, women's careers are more likely to be
interrupted than men (Anderson et al., 2012).
2.5.5 Access to the Network (ATN) Relation with Women Entrepreneur’s Performance
(WEP)
Networks are a vital source of social capital and provide a channel for information and
resources exchange that can positively impact the development and survival of a company.
Owners may gain access through social networks to resources and opportunities and get
advice and moral support, which otherwise may not be accessible (Watson, 2012). According
to the social network theory, people can interact with individuals that lead to the separation of
networks (Brass, 1985). Studies show that female business networks are homophile and
predominantly female. The review by Carter et al. (2003) of the Venture Capital Sources
Manual (2000) in Pratt revealed that investment sector networks were predominantly male,
with only 529 women of more than 6086 men from Venture Capital. They concluded that the
chance of having a female equity investor in a women's business network is remote because
of those odds. In addition, they suggest that women entrepreneurs may need to use alternative
networking strategies if they are to make useful contacts within the investing community.
Female entrepreneurs with relevant industry, management, and start up experience combined
with different social networks can take advantage of bootstrapping to position their
companies and attract more investments than female business people who lack these
experiences and networks (Carter et al., 2003). Hanson and Blake (2009) argue that
networking can reduce transaction cost by small business owners and facilitate access to
resources through improved access to information. The less the other network members are
connected, according to Seibert et al., the more an entrepreneur can benefit from the network
and have 'more unique and timely access to information (2001). Ruminska-Zimny (2002)
found the lack of access to information, networks and collateral rest online marketing.
Various researchers investigated the role of networks in access to finance and success for
entrepreneurs. Baron and Markman (2000) have proved to be an important factor in attracting
venture capital and growing their sales results that enterprises are able to create or participate
in networks. Concerning the gender gaps in the access to entrepreneurial start-up funds,
Kuada findings (2009) indicate that female entrepreneurs depend on their relationships and
social capital more than male entrepreneurs to offset rest online marketing of bank funding.
42
By finding answers to the following questions, this paper advances this research stream: Are
women entrepreneurs who collect help beyond their social network (friends and family)
getting their companies started with higher start-up funds? Are these women businesses
selling better than women who depend primarily on close links, such as family and friends?
Awareness was missing as a key factor affecting the success of women entrepreneurs in
developed countries (Nasri and Muhammad, 2018). Therefore, companies with access to
information are believed to develop more quickly than other companies because information
can improve and deepen customer relationships, improve the reputation of companies,
enhance market connectivity and allow them to compete with other companies (Giday, 2017;
Kamunge and Tirimba, 2014). In addition, having a social network is a valuable asset, which
can assist an entrepreneur in gaining knowledge and credit. Social networks can play a
greater role in helping entrepreneurs resolve transaction costs, contract compliance and
regulation barriers (Mulugeta, 2014). Enterprises with knowledge thus perform better than
their partners.
43
technology, money and time (Gill et al., 2010). According to research conducted among fish
makers and fisheries processors in Dakar, Senegal, some women could not send text
messages, despite benefiting from their ability to read and write telephones (Sane and Traore,
2009). In addition, online marketing may provide women entrepreneurs with their social
capital by connecting them with families and friends, providers and service providers,
customers, entrepreneurs and networks. Online marketing -based companies provide women
entrepreneurs with the flexibility to balance work and family responsibilities without travel.
Martinez and Reilly (2002) argue that online marketing plays a vital role in enabling women
and their organisation, for the lobbying, advocacy and organisation of change, to have access
to and manage information, both in terms of institutionalising management as well as in
terms of transparency and accountability. The use of online marketing can also offer support
for women entrepreneurs in their business development, communications, access to finance,
health care and education programs, etc. (Malhotra et al., 2012).
Access to
Finance 44
(ATF)
Work- Market
Family Innovation
Interface (MI)
(WFI)
Societal
Support
(SS) Women
Entrepreneurs
Performance (WEP)
Entrepren
eurship
Education
(EE)
Access to
the
Network
(ATN)
2.7 Summary
The results of this study contribute to the research efforts directed at understanding the
dimensionality of the entrepreneur construct and the role that the entrepreneur dimensions
together with the social and business environments have in explaining business performance in a
constrained context such as Asian countries.
45
CHAPTER 3: METHODOLOGY
3.1 Introduction
46
theory, social exchange theory and justice theory were constructed consistent with this study.
Positivists are, on the other hand, concerned on the thoroughness and replicability of their
studies, the dependability and the widespread study (Sekaran & Bougie, 2010). The
relationship between theory and research is usually explained with logical reasoning by the
positivists (Bryman & Bell, 2015; Sekaran & Bougie, 2010).
Quantitative research will be done to accomplish the study. According to Creswell (2014),
qualitative research is a procedure for examining and understanding the interpretation of
individuals or groups in a social or human situation. In quantitative research, objective
theories are tested by analysing the relationship between the variables. The exploratory
aspect of this study encourages quality research since it is best suited for explorations and
research into complicated human behaviour. Instead of measuring and quantifying an issue, a
quantitative method favours an in-depth grasp of a topic (Baker, 2001; Zikmund, 2000). A
qualitative method was chosen to take account of the data required for the purpose of the
study and to explore the needs and obstacles of women entrepreneurs in accessing or
supporting women entrepreneurs.
47
3.2.1 Study Area
The sample will select from the various respondent women entrepreneur from different area
of Bangladesh. The respondent must have Business organisation and have assure that the
respondent provide bias less feedback to the questionnaire.
48
3.4 Data Analysis
The respondents were selected based on a non-probability purposive sampling technique.
Purposive sampling technique is suitable when the researcher has certain appropriate
characteristics required of the sample member (Zikmund et al., 2012). In order to avoid
memory bias, only respondents who had experienced service failure and recovery within the
past one year were selected (Nikbin et al., 2010; Nikbin et al., 2014b). Memory bias is a
problem that occurs when the respondents have difficulties to completely recall an incident
that happened within certain period of time. According to Punch (1998), the utilization of
non-probability technique is appropriate when the research questions emphasizes on the
relationship between variables, therefore maximum chance of relationship observations can
be made. Employing non-probability sampling is considered proper especially when
voluntary participation or consent from the respondents are required (Latham, 2007). Thus,
non-probability sampling are for the various variable which impact the performance of the
women entrepreneur of Bangladesh.
APEC in Malaysia (1994) shows that women entrepreneurs in small and medium-sized
enterprises face many challenges due to the lack of a broad framework concerning
development policies; numerous agencies or channels in the field of development for small
and medium-sized enterprises.
Women businesspeople tend not to use or use any credit for formal finance organisations
(Lee and Marvel, 2014). Women entrepreneurs tend to borrow from informal sources –
families and friends, and most financial resources in their firms are borrowed compared to
men by family and friends (Brush et al., 2006).
Fasci and Valdez (1998) and Birley (1989) say that numerous demands for women minimize
business time. Few women may devote their entire space and energy to their business with
primary responsibility for children, home and older dependent families (Starcher, 1996).
49
Maysami et al. (1999); Stoner et al. (1990), found that work and homes are the key
stumbling block for female owners due to the double burden of managing a company and
sustaining a family.
Women are more likely to solve problems in getting finance for their projects when
they have access to networks (Carter et. l., 2003). Tlaiss (2014) indicate that, primarily due to
their highly contextual existence, access to networks is advantageous for entrepreneurial
women in Arab countries. The most economic results in these countries are determined by
informal and social networks (Cunningham and Sarayrah, 1993).
It is noted that women entrepreneurs have been taught subjects that are not very much
related to their departmental functions (Cormier et al., 2011) and lack the specialization
required for performing financial-sector duties (Jafari et al., 2011).
Carter et al. (2003) of the Venture Capital Sources Manual (2000) in Pratt revealed that
investment sector networks were predominantly male, with only 529 women of more than
6086 men from Venture Capital. They concluded that the chance of having a female equity
investor in a women's business network is remote because of those odds. In addition, they
suggest that women entrepreneurs may need to use alternative networking strategies if they
are to make useful contacts within the investing community.
50
Social networks can play a greater role in helping entrepreneurs resolve transaction costs,
contract compliance and regulation barriers (Mulugeta, 2014). Enterprises with knowledge
thus perform better than their partners.
Digital exclusion is more likely to affect women due to different obstacles such as low
educational levels, less exposure to technology, money and time (Gill et al., 2010). Martinez
and Reilly (2002) argue that online marketing plays a vital role in enabling women and their
organizations, for the lobbying, advocacy and organization of change, to have access to and
manage information, both in terms of institutionalizing management as well as in terms of
transparency and accountability.
Hypothesis 8: Moderate variable Innovativeness in Marketing has a significant
impact on Women Entrepreneurs Performance (WEP).
3.5 Conclusion
The research and technique utilized to investigate the role of business support in empowering
women entrepreneurs in Bangladesh were described in this chapter. Skill and address key
topics relating to qualitative investigations. The selection and the selection of participants for
the study provided a justification. The role of the researcher and the subjectivity of the
researcher in analyzing the entrepreneurial performance. The data sources and procedures
used in this investigation were also explained in this chapter. There was also an explanation
of how data were analyzed and how validity and reliability of this study were demonstrated.
51
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