Entrepreneurship Mindset and Ecosystem

End Term
Nikhil Bhosale
Section-C
Roll no. 090
1. Company Brief
Locus.sh is Bangalore based start-up which provides logistics solutions
based of AI to companies which require large amount of good movement
for example Big Basket, Myntra, Lenskart and Bluedart. It helps its
clients that operate in FMCG, logistics and e-commerce spaces in tasks
such as planning, organizing, transporting, and tracking of inventories,
and finding the best path to reach a destination — that have traditionally
required intensive human labour. It also now expanding in international
markets like the US and Europe and currently operates in over 400+ cities
worldwide.

2. Customer Segments
The main target consumer or end consumer is large scale businesses in
the FMCG, logistics and e-commerce spaces which have warehouses
around the country and need to move goods around very often and track
and predict inventories on a real time basis.

3. Value Proposition
Providing logistical and inventory management solutions on a real time
basis by integrating the existing infrastructure with the cloud-based
service at the minimum cost possible while taking into account hundreds
of variables which might affect the logistic chain and delivering real time
solutions to the end user or customer.
4. Revenue Streams
Theirs is not much public information available currently about the
revenue of the start-up but it had a revenue of $30.2 million in 2020 and
is expected to grow even more in up coming years.

5. Key Activities and Services provided

-Planning
-Tracking
-Organizing
-Tracking of inventories
-Finding the best route to the destination
-Cloud based real time solutions
-Supply chain Sustainability
-Dynamic Route Planning
-Last mile routing
-Field Service Dispatch Planning
-Reverse/Return Logistics
-Territory based route planning

6. Key Resources
Locus.sh is backed by cloud services like Amazon web services and have
strong storage and processing capabilities which reduce the overall cost
for Locus.sh at the same time provides flexible and reliable framework
which can be expanded or reduced according to the need.
It also has very experienced Human resource in the form of
 -Nishith Rastogi, founder and CEO of the company
-Ankit Mahajan, Digitising Supply Chains | Optimising Logistics Cost |
Sales Strategy & Operations- Alumni of NMIMS Mumbai
-Piyush Sharma, Vice President - Business | Locus.sh | Supply Chain
Tech | SaaS Global GTM- Alumni of IMT Ghaziabad

7. Cost Structure
The major cost drivers for the company
-Renting and buying cloud storage and processing
-Technology Development
-Travel expenses
-Hosting of website on a server
-Human resource costs
The cashflow is backed by a series of successful fund raising and good
revenue growth from customer clients.

8. Fundraising Status
The start-up has successfully raised funds in multiple rounds and is
currently valued at $300 million. The detailed fund-raising break up is
mentioned below-
9. Personal take on the Start-up
The start-up has a unique value proposition to offer, and its solutions
actually help the client with the various aspects of logistics and inventory
management. The growth of E-commerce is an also a boon to Locus.sh
and the demand will just go on increasing for such services as the
distance between the end consumer and the seller goes on increasing.
Also, the Covid induced pandemic has present an opportunity to Locus.sh
as supply chains across the country and the globe got disrupted due to
lockdowns and it is positioned right to deal with such situations. Hence,
the overall future for the start-up is quite optimistic.
References
2021. [online] Available at: <https://in.linkedin.com/company/locus-sh>
[Accessed 21 September 2021].
2021. [online] Available at: <https://www.owler.com/company/locus>
[Accessed 21 September 2021].
2021. [online] Available at:
<https://www.supplychain247.com/company/locus> [Accessed 21
September 2021].
Edgemoor Delaware (HQ), S., 2021. Locus company information, funding &
investors. [online] App.dealroom.co. Available at:
<https://app.dealroom.co/companies/locus_sh> [Accessed 21 September
2021].
Locus. 2021. Customer Success Stories | Customer Testimonials - Locus.
[online] Available at: <https://locus.sh/customer-success-
stories/?locale=en> [Accessed 21 September 2021].
Techcircle. 2021. Watch: We will double revenues this year, despite the
pandemic -- Nishith Rastogi, Locus. [online] Available at:
<https://www.techcircle.in/2020/10/08/watch-we-will-double-revenues-this-
year-despite-the-pandemic-nishith-rastogi-locus/> [Accessed 21 September
2021].
Techcrunch.com. 2021. TechCrunch is now a part of Verizon Media. [online]
Available at: <https://techcrunch.com/2019/05/13/indias-locus-raises-22-
million-to-expand-its-logistics-management-business/> [Accessed 21
September 2021].
Youtube.com. 2021. [online] Available at:
<https://www.youtube.com/watch?v=CFlVqPr62hw> [Accessed 21
September 2021].