Marketing Plan

of

Balthali Village Resort

Submitted By

Gunjan Thapa

Prashant Mishra

Raj Kumar Bhattrai

School of Management

Tribhuvan University

Submitted To

Prof. Dr. Kundan Dutta Koirala

The Faculty of Management

Tribhuvan University

In the partial fulfillment of the requirement for the degree of

Masters of Business Administration (MBA)

Date Submitted: March 22, 2017

 Acknowledgement

This study has been carried out as the partial fulfillment of the requirement of the fourth semester
Marketing Practicum course of MBA under Faculty of management, Tribhuvan University.
During the preparation of this report, many people have helped us directly or indirectly. So this
report is outcome of the valuable suggestions and guidance of different peoples.

First of all, we are indeed grateful to the owner of Balthali Village Resort, Mr. Ram Prasad
Humagain. Next we would like to show my gratitude towards the marketing manager of Balthali
Village Resort, Mr. Ashish Humagain.
Similarly, I would like to express my sincere gratitude to Prof. Dr. Kundan Dutta Koirala, course
facilitator of Consumer Behavior Analysis for his valuable information and guidance in the
study.
Furthermore I would also like to acknowledge with much appreciation the crucial role of
SOMTU for giving the permission to use all the required equipment and necessary materials to
complete the task.
 Executive Summary

Just beyond Panauti town and Khopasi (40 KM southeast from Kathmandu) lies one of the rich
cultural and natural destination of Balthali, where upon sits on top of a hill – Balthali Village
Resort. The resort is the first of its kind in Balthali village and has been one of the most
important factor for bringing the village to the limelight. The resort was considered highly risky
move when it was planned to start in the place which was not in the acknowledgement of many
people. But the same risky business later turned out to be the founding stone of Balthali’s
development.

We selected the Balthali Village Resort for the topic of our marketing planning was because of
the potential it carried within. We wanted to explore those untapped potential the Balthali village
had and it’s use the resort can make. We saw that the management of Balthali Village Resort can
make vital improvement on various aspects of its operation. We wanted to provide the resort
with different feasible ideas of marketing that can be used quickly, efficiently and effectively. So
we coordinated with the owner and the marketing manager of Balthali Village Resort multiple
times for the purpose of the study. We also made field study to get first hand details of the resort
and the village as a whole.

The study of the Balthali Village Resort is divided into three parts. First part contains the
introduction of Balthali and Balthali Village Resort, PESTEL analysis of resort and the village
and the SWOT analysis. The second part contains the goals of the study and strategy to
implement those goals. The final part contains the financial analysis and the timeline of the
implementation of the strategy.