Islington Square

Bringing a new dimension to retailing

“Shopping will become increasingly more experiential,
creative, informative, design- and socially-conscious,
a place for people to come together. It’s also an
opportunity for a brand to communicate its mission,
its values, build community, and create an emotional
connection.”
—
­
Forbes
About Residency

Residency is a temporary retail solution for high-end brands.

Set in prime locations, Residency facilitates premium lettings
without costly long-term leases. Through the use of state-of-
the-art projectors, digital screens and reusable fixture and
fittings, Residency creates pop-up spaces without the usual
hard work, waste and overhead costs.

Found only in the UK’s most coveted high streets and

developments, Residency provides the perfect canvas
for a pop-up; brand experiment; physical counterpoint to
e-commerce; and opportunity to test out a new location.

byresidency.com

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Residency is...

All-inclusive Time Efficient Affordable

From the tech and lighting to Residency is a ‘plug and play’ style pop-up As all our tech and fixtures are
water and WiFi, everything within a space with digital branding capabilities. reused, the cost to the retailer is
Residency space is included in one Save time on location scouting, shop significantly lower than creating
upfront cost. design, build up and breakdown. bespoke fittings.

Flexible Fully Managed Sustainable

With full rental flexibility, established Run by an experienced team, landlords By using digital branding and reusable
brands through to boutique sellers can can trust that everything from installation fixtures & fittings, Residency prevents
create a retail experience with minimal & operations to sales and management is huge amounts of waste that traditional
financial risk and effort. taken care of. pop-up shops produce.

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Take a Residency for...
• Temporary retail shop
• Product launch
• E-commerce activation
• Brand promotion
• New concepts
• Market research
• Galleries and exhibitions
• Classes and workshops
• Events and parties
• Photoshoots

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What’s included?
The Space
As standard, all spaces include:
• LEDF lighting
• Quality flooring
• White walls
• Heating & Cooling
• Kitchenette & WC
• Stockroom / storage
Digital Assets Fixtures & Fittings
Digital branding includes: All spaces are equipped with:
• Large format screen • Display plinths
• Image projector • Display tables
• High-speed WiFi • Shelving units/hanging rails
• Telephone system • Wall-mounted mirrors
• EPOS system • Free-standing mirrors
• CCTV
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Location One: Islington Square

Located directly off busy Upper Street, Islington Square is

a place to discover something new; be that an independent
restaurant, a concept bar or an unexpected boutique store. It’s
home to a luxury health club and a subterranean six-screen
cinema, as well as to a tree-lined boulevard and several theatre
spaces.

• Neighbours include; A.P.C, Anthropologie & Third Space to

name but a few
• Busy outdoor market open Friday – Sunday attracting a range
of consumers
• High-end nursery within the development draws an affluent
group of parents through the main passageway twice a day
• Unit is adjacent to Borough Kitchen, a popular eatery for local
residents and workers

Size of space: 177 sq m.

Location: 116 Upper St, The Angel, London N1 1AB

LEDF lighting Wheelchair access

Heating & Cooling Kitchenette
CCTV / security EPOS System
WiFi Stock room
WC Telephone System

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Overview: Islington Square

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Floor Plan: G12 (The Space)

Unit G12 Unit G12

Total Area: 177 sq metres Shopfront details

Electrical Cupboard

Changing area

Toilet

Kitchenette

Stock

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Fixtures & fittings All fixtures & fittings are finished in white powder coated metal with a plywood top.
*Quantity of pieces is relative to the size of space

6 x Shelving Unit & Rail, L / Wide 8 x Shelving Unit & Rail, L / Narrow 2 x Shelving Unit & Rail, S / Wide 2 x Shelving Unit & Rail, S / Narrow

1 set x Display Plinths (3 sizes) 2 x Table & Shelf System Mirror – free-standing Mirror – wall-mounted

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How we compare... *Comparison based on searching for a 1000sq foot space in Islington. By branding digitally
and reusing fixtures and fittings, we eliminate a vast majority of traditional pop-up costs.

Cost of Unit Cost of Unit Cost of Unit Cost of Unit

↓ ↓ ↓ ↓
Fixtures & Fittings Fixtures & Fittings Fixtures & Fittings Staffing & Stock

↓ ↓ ↓
Installation Costs Installation Costs Installation Costs

↓ ↓ ↓
Overhead Costs Overhead Costs Overhead Costs

↓ ↓ ↓
Staffing & Stock Staffing & Stock Staffing & Stock

↓ ↓ ↓
TOTAL TOTAL TOTAL TOTAL
Per day: £623 Per day: £1144 Per day: £644 Per day: £595
Per week: £4361 Per week: £8008 Per week: £4508 Per week: £3850

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Residency rates * Rates may vary depending on location of venue and time of year. Please contact
the team at Residency to discuss your options in more detail.

Premium Rate Standard Rate Flexi Rate

1 – 6 days 1 – 4 weeks 1 -3 months

from from from

£650* / day £595* / day £540* / day

Our premium rates are applied Standard rates for longer For longer term residencies, our
to our shortest term lets and are great short-term lets, ideal for product flexi rate allows you to reside for up to
for day events, meetings, classes & launches, brand experiences & ‘new a maximum term of three months.
conferences. to market’ location testing.

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Residency and COVID 19

The safety of your staff and customers is of the utmost

importance to Residency. We keep close track of the latest
government advice and industry practice as it evolves around
the pandemic’s local implications.

While it is ultimately up to each retailer to put into practice

the measures best suited to the environment they create in
Residency, we are here to advise and support.

Currently, the government advises that retailers:

• Complete a Covid 19 risk assessment
• Clean more frequently
• Ask customers to wear face coverings
• Make sure everyone is social distancing
• Increase ventilation
• Take part in NHS ‘Test and Trace’
• Turn people with coronavirus symptoms away

Additionally, we believe that it is important to:

• Give clear communication to customers, and be transparent
about protective measures, both online and at the store
entrance
• Ensure that there will be easy, understandable navigation
throughout the shopping experience, to make social distancing
seamless and not disrupt the customer journey

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Founding Partner & Team

Residency is the sister company of commercial interior architecture studio AMD,

who specialises in bespoke retail design. Over the last 20 years, AMD has created
premium retail environments for Aquascutum, Anthropologie, John Smedley, Jigsaw,
LSA International, The Conran Shop, Maiyet Collective and The White Stuff – to
name but a few loyal clients.

Partners

Landlord Relations & New Sites Shop Fit Outs Brand Communications & Design

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Case Study: LSA International

Quality that needs to be seen to be believed... In December

2020, e-commerce homewares brand LSA International took
a Residency at our flagship location, Islington Square. As their
first ever pop-up store, their ambition was to showcase their
beautiful handmade glassware collections in an innovative,
sustainable and experiential setting.

Themed around ‘A Journey Through a Winter’s Day’, the central

display depicted place settings for breakfast, lunch, dinner and
after dinner drinks. We love how they used bespoke video on
the projector to amplify the physical display.

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Case Study: Artorius Fabor

If your audience won’t come to you, then you need to go to

them - which is exactly what natural stone company Artorius
Fabre did. With their quarry based in Dorest, the team used
their Residency at Islington Square as a pop-up showroom,
where they invited London-based architects to experience the
quality of their products. We salute their sustainable use of
pallets, which doubled up as transport and display tables.

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 Andrew Martin
Founder & CEO
–
+44 (0) 7958 521 739
contact@byresidency.com
–
159 Mortlake Road
Kew, Surrey
TW9 4AW
byresidency.com

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