Pharmaceutical Client

Journey Map
The product case study is market research reports for pharmaceutical companies on their drugs produced to help fight different types of

cancers. This research brings 60 - 100 healthcare providers (HCPs), that have been able to prescribe the drug to their patients into a room

and gather information from them on the product they used. This information includes reactions, side effects, the dosage, any major issues,

the response rate of effectiveness of said drug, and much more. Once the meeting concludes, the report of automated responses from the

questions asked during the meeting, is compiled and packaged for the manufacturing company. The cancer fighting drugs are usually

used/purchased by adults 18 - 80 years old but can be used by affected children as well. The problem with this offering is the number of

meetings sold for this market research is not enough for the pharmaceutical companies to gather what the client is looking for and the HCPs

would like to have more live discussion for feedback or to ask questions.

AWARENESS CONSIDERATION PURCHASE USE RENEW

WCompliance rules and

Will pharma client be
Offer more meeting Will pharma client be willing to pay
laws to consider, price
willing to pay
higher price point? Will HCP really

GOALS for the client. (2) increase

Cost, compliance; higher price point? Will
be able to take more time off to
Allow more time logistic HCP really
attend a longer meeting?
during meeting for be able to take more time
team
off to
HCPS to discuss
attend a longer meeting?
products.

Would appreciate Cost; compliance; New offering Received reports with

CUSTOMER either more time, their legal team approved with price the quantitative and
Received compliance,

legal and
ACTIONS higher quantity of point increase. qualitative results and stakeholders'
HCPS or addiional moved forward with approvals.

meetings without cost the new findings.

difference

Benefit of using service,

corporate website, offerings, time frame, pricing for podium/ benefit, quantitative
displaying products.

TOUCHPOINTS phone calls, quantity, compliance Exhibit. How many research Data.

sales department included?

team

Concerned with Seriously considering Excited to see the new Estatic with the results All stakeholders,

EMOTIONS
departments, legal,
compliance aspect of the additional findings to help and very happy they
compliance enjoyed
request. (2) Would offerings; cost and additional patients chose to move
meeting and working to a
enjoy and be happier data they would with a cure for cancer. forward. common goal.

with additional time. receive.

TRANSLATECOPY

More data analysis; Client is satisfied with Success; client and 100% satisified with Pharma client

SATISFACTION (2) happy client. overall offering,

increased quantity,
HCPS are happy with the use of their new renewed their

agreement and reach

the new offerings. market research
and timeframe findings.. out to us when they

provided developed a new

cancer fighting drug

to gather market

research on.
Touchpoint pictures
AWARENESS CONSIDERATION: PURCHASE: USE: RENEW:
WEBSITE, PHONE QUANTITY, TIME PRICING, EXHIBIT BENEFIT, BENEFITS OF
CALL, SALES FRAME QUANTITATIVE USING PRODUCT,
DATA DISPLAYING
TEAM PRODUCTS.

** All pictures were free, resuable

and downloable from canva.com