Research Question on quantitative research

How often do Male and female students use a online shopping

app in a month?

• Variables: Use of online shopping app

• Age group of 18 -
30

Approaches of quantitative research with example

 Descriptive research
Descriptive research questions focus mostly on one group and
one variable. Rarely do these questions include multiple groups
and variables

What is the difference in attitude towards online shopping

between millennial adults and Adults born before 1980?

 Variable: Attitude towards online shopping

Comparative Research
Comparative research questions help examine the difference
between two or more groups based on one or more dependable
variables. The number of variables depends on the need of the
market research. 

What is the difference in time spent on video games between

people of age 12 to 17 and 18 to 25?

 Variable: Time spent on video games

Mixed Methods Research

A mixed methods research design is a procedure for
collecting, analyzing, and “mixing” both quantitative and
qualitative research and methods in a single study to
understand a research problem.