MARKETING

MANAGEMENT
ASSIGNMENT

Submitted By: Fazela Raeka Shaukat

Roll No.: MB020
Advertisement Summary
Brand Name: RS BAKERS
RS Bakers is a domestic retail outlet of cookies
and cakes and other bakery items.
Target audience
As a bakery, RS Bakers will have a broad target market. People of all ages, children through adults,
enjoy delicious treats, and therefore will be incorporated in the target market. This product is not a
highly priced item and, as a result, will be available to nearly all people regardless of varying
incomes. Located in an area with a high tourism rate, the target market of this company will include
tourists; however, many locals will also indulge in the delights. The catering service will be especially
utilized by locals for large events and celebrations. It will be able to rely on locals for more yearly
round business whereas the tourists will only frequent during the summer and winter months.

Key message
We share the main message we want your
advertisement to communicate to your target
audience. Advertisement has quote “Make
Mother's Days sweeter for mom with free Ice-
Cream” which taps on emotional nerve of
child towards his/her mother and makes
him/her to take action on the special day.
Free Ice-cream gives a more specific and
direct message of benefit which one will get
on the same day. Graphics, Image and
Colours: The graphics is more concentrated
on “Buy 2 get 1 Free” to create an attracting
point for sale and surprise effect on “Free
Bouquet” to make advertising more appealing
to benefits. Deep contrast Image of Ice-Cream
actives the internal taste buds and compels
customer to think of taste of same. Colours of
whole print page gives a basic feel of Baskin
Robins theme with Pink and Blue Colour