Ex

ecut
iv
esumma
ry
The BsBus
ines
sAdmi
ni
str
ati
on s
tudent
s,s
pec
ifi
cal
l
ythe gr
oup 5of2
C,ofWes
t
Vi
say
as St
ate Uni
ver
sit
yar
e pr
opos
ing a bus
ines
s pl
anf
or a s
nac
kcor
ner na
med
Bet
ween2
Bunswhi
chof
fer
snotj
ustamout
hwa
ter
ingj
ui
cybur
gerbuta
lsodel
i
ver
sthe
newes
t,hea
lthi
esty
eta
ffor
dabl
ebu
rgers
nac
kint
het
ownofI
loi
l
oCi
ty
.
Thec
rea
tionoft
hebus
ines
spl
ana
imst
omeett
hema
rketdema
ndf
orhea
lthi
er
s
nac
ksi
ncepeopl
enowa
day
sar
egoi
ngf
orhea
lthyf
ooda
ndl
i
fes
tyl
e.Thebus
ines
swi
l
lbe
ma
kingoutabur
gerwi
ths
eaf
oodpa
ttys
ucha
sfi
sha
nds
eas
hel
l
stha
tar
egoodf
ort
he
hea
rt,non-
fat
tya
ndwoul
ddef
ini
tel
yboos
tthec
ust
omer
simmunes
yst
em wi
thi
tsv
it
ami
ns
a
ndmi
ner
alc
omponent
s.Mor
eov
er,t
hiswi
l
lal
sohel
pthebus
ines
stoha
veas
ens
eof
di
rec
ti
ononhowi
twi
l
loper
ate,wha
tpr
oduc
tsmus
ttheyf
ocusons
ell
i
ng,whoma
ret
hei
r
t
arget
edc
ust
omer
s,pr
ojec
tfi
nanc
ialpl
ansf
ort
hepr
oduc
tsa
ndma
rket
ing,a
ndl
asta
nd
f
ormos
t,k
eep t
rac
koft
hel
ongt
ermpl
ansoft
hebus
ines
svent
ure.
Thebus
ines
spl
ani
scompr
isedoft
hec
ompa
nya
ndpr
oduc
tdes
cri
pti
on,ma
rket
ing
a
nds
ales
,compet
it
ora
ndSWOTa
nal
ysi
s,oper
ati
onsa
ndf
ina
nci
alpl
anni
ng,a
ndbus
ines
s
t
imel
i
ne.I
nor
dert
oac
hiev
ethebus
ines
sgoa
l,t
hepr
opos
alofoper
ati
ona
ndl
oca
tion
s
tat
edi
nthi
sbus
ines
spl
ana
ret
hor
oughl
yins
pec
teda
ndf
athomed.Wi
tht
his
,suf
fi
ci
ent
pr
oduc
ti
onofgoodsa
nds
yst
ema
ticoper
ati
onwi
l
lbea
chi
eveda
ndBet
ween2
Bunsc
an
t
her
efor
ecompet
eandhopef
ull
yout
per
for
mot
herbur
gerbus
ines
sesi
nPa
nayI
sla
nd.

Compa
nyba
ckgr
ound
Ther
eis
n'ta
nydoubtt
hatbur
ger
sar
eta
stya
ndpeopl
eac
ros
sal
lagegr
oupsl
ovet
o
ha
vet
hem.Aj
ui
cybur
gerc
anbea
nent
ic
ingt
rea
tforaqui
ckl
unc
horc
asua
ldi
nnera
ndi
t
s
eemst
hatev
eryr
est
aur
ant
sser
vebur
gerbec
aus
eoft
her
eas
ont
hati
tsc
hea
p,ea
syt
o
ea
t,c
omeswi
tha
nar
rayofs
idesa
ndc
omf
ort
ing.(
Rober
ts,2
011
)Howev
er,des
pit
ethei
r
del
i
cious
nes
s,bur
ger
sca
ncont
ri
but
etowei
ghtga
ina
ndha
veot
herha
rmf
ulef
fec
tson
ourhea
lth. Duet
othi
srea
sons
,we,t
hegr
oup5ofBSBA2
CofWes
tVi
say
asSt
ate
Uni
ver
sit
y,ma
deupourmi
ndt
obr
inganewt
ast
eandv
ers
ionofhea
lthi
erbur
geri
nour
l
oca
li
ty
,Il
oi
loCi
ty
,wi
tht
hec
afe'
sna
meBet
ween2
Buns
.Iti
snott
heus
ualr
edmea
tpa
tty
bur
gerbutac
ombi
nat
ionoff
ish,s
eas
hel
l
sandv
eget
abl
est
hatwi
l
lenha
nceouri
mmune
s
yst
em,r
eady
ingust
ofa
cet
henewnor
malwor
ldwi
thouti
nhi
bi
tat
ions
.
Bet
ween2
Bunsi
sas
tar
tupbus
ines
swhi
chs
ell
sfl
axs
eedma
debur
gerbunswi
th
s
eaf
oodbur
gerpa
tti
est
hata
regoodf
ort
hement
ala
ndc
ardi
ohea
lth.Thec
afei
sloc
ated
a
tQ.Abet
oSt
reetMa
ndur
ria
oIl
oi
loCi
ty
,as
tra
tegi
cloc
ati
onf
ori
tst
argetc
ust
omer
s
whom,s
pec
ifi
cal
l
yar
e,peopl
eofa
ges1
5-45,whoha
vea
ffi
ni
ti
esf
orhea
lthybur
ger
sand
bel
ongi
ngt
ocl
ass
essCa
ndB.
Obj
ect
ives
Spec
ifi
cal
l
y,Bet
ween2
Bunsa
imst
oac
compl
i
sht
hef
oll
owi
ngwi
thi
nthr
eey
ear
s:

*Tobek
nowna
ndr
ecogni
zeda
sthet
ops
nac
kcor
nerofhea
lthy
,af
for
dabl
eandofgood
qua
li
tybuger
.
*Toa
cqui
rek
nowl
edgei
nmonopol
i
zinga s
yst
ema
ticoper
ati
ona
ndma
nagementwi
thi
nthe
bus
ines
s.
*Togener
atepr
ofi
ttha
twi
l
lsus
tai
nthebus
ines
sandnott
ocompr
omi
set
hehea
lthoft
he
peopl
eint
hec
ommuni
ty
.

Vi
si
onSt
atement
Bet
ween2
Bunsv
isi
onst
obet
hel
eadi
ngbr
andt
hatdel
i
ver
shea
lthi
era
ndqua
li
ty
bur
gerba
sedont
hel
ates
tadv
anc
esoft
echnol
ogyi
nthewhol
ePa
nayI
sla
ndi
n3y
ear
s.

Mi
ssi
onSt
atement
To pr
ovi
de qua
li
tybur
germa
de f
rom f
res
hand hea
lthyi
ngr
edi
ent
stha
twi
l
l
s
ati
sfyc
ust
omer
'shungera
tana
ffor
dabl
epr
ice.Bet
ween2
Bunswi
l
lal
so pr
ovi
deex
cel
l
ent
c
ust
omers
erv
ice wi
tht
he c
afe'
ssk
il
led empl
oyes
stoc
ont
inues
lygr
ow pr
ofi
tabl
yand
r
espons
ibl
y.

Pr
oduc
tdes
cri
pti
on
*i
nser
tpi
ct
urek
abur
ger(
car
eof
fcr
izl
e)
St
udi
ess
how t
hatt
her
ear
eal
otofdi
ff
erentv
ers
ionsofbur
ger
sint
hema
rket
,
c
ommonl
yar
eunhea
lthy
,whi
chgi
vehi
gherr
iskt
oobes
ity
,di
ges
tiv
eis
sues
,hea
rtdi
sea
ses
,
s
trok
e,t
ype2di
abet
es,a
ndc
anc
er.Thec
onc
eptofbur
ger
sbei
ngquot
eda
sunhea
lthyha
s
beenouri
nspi
rat
ioni
ncr
eat
ingat
ast
yanddel
i
cious
lyhea
lthybur
gerex
per
ienc
etha
twi
l
l
def
ini
tel
ysa
tis
fyt
hec
rav
ingsofourf
ell
ow I
longgoswi
thoutc
ompr
omi
si
ngt
hei
rfi
gur
e
a
ndhea
lth.
Ast
hebus
ines
sna
mes
ugges
ts,ourma
inpr
oduc
twi
l
lbehea
lthybur
ger
swi
ths
eaf
ood
bur
gerpa
ttys
pec
ifi
cal
l
ycodf
ish,t
il
api
a,mi
l
kfi
sh,c
rabs
,sc
all
ops
,ands
hri
mpwi
thf
lax
seed
f
lou
randbunst
hatha
sgr
atedc
arr
otsa
ndmi
ncedc
abba
ge.Let
tuc
e,bi
gtoma
to,a
nd
c
hees
eal
sogoesa
longwi
thi
t,ahea
lthyc
ombof
orpeopl
ewhol
oveea
tingbur
ger
syet
s
uperhea
lthc
ons
cious
.Owi
ngt
othebur
ger
sveget
abl
eands
eaf
oodc
omponent
s,t
he
per
sona
ll
yma
debuns
,as
idet
hati
tisr
ichi
nvi
tami
nsA,C,K,a
ndf
iber
,woul
dbemor
e
a
ttr
act
iv
eandent
ic
ingt
othec
ust
omerbec
aus
eoft
hegr
eena
ndor
angepi
gment
soni
t.
Fur
ther
mor
e,t
he s
eaf
ood f
lav
ored pa
ttyr
ichi
n omega
-3i
mpr
ovesment
alhea
ltha
nd
l
ower
sri
skofhea
rtdi
sea
se.I
tal
soha
svi
tami
nB1
2cr
uci
alf
ort
hegr
owt
hofhea
lthyr
ed
bl
oodc
ell
s,DNAr
epr
oduc
ti
on,a
ndner
vef
unc
ti
on;pr
otei
nforma
int
aini
nghea
lthymus
cles
,
or
gans
,andbl
oodv
ess
els
,anda
lsohel
pss
uppor
tcel
ldi
vi
si
on,ha
irgr
owt
h,a
ndev
en
hor
mones
igna
ll
ing;a
ndf
ina
ll
y,z
inct
hathel
psmet
abol
i
sma
ndi
mmunes
yst
em f
unc
ti
on.Al
l
oft
hes
eandmor
ewi
l
lbea
cqui
redbyt
heper
sonea
tingourhea
lthybur
ger
.Ina
ddi
ti
on,
f
lax
seedf
louri
sal
soa
ddeda
sabi
nderf
ort
hes
eaf
oodmea
t.Ba
sedont
her
esea
rch
donebyThomps
onf
rom t
heUni
ver
sit
yofTor
ont
o,f
lax
seedc
ont
ainsOmega
-3es
sent
ial
f
att
yac
ids
,"good"f
atst
hatha
vebeens
hownt
oha
vehea
rt-
hea
lthyef
fec
tsa
nddec
rea
sed
r
iskofdepr
ess
ion;l
i
gna
ns,t
hatpr
ovi
despr
otec
ti
ona
gai
nstc
anc
er,di
abet
es,i
nfl
amma
tion,
et
c.I
nsumma
ry,Bet
ween2
Bunsbur
geri
sgood f
orourbodyf
ori
tboos
tsener
gy,
ma
int
ainsbodys
hape,enha
ncesment
ala
ndc
ardi
ohea
lth,a
nds
trengt
hensi
mmunes
yst
em