GROUP 4 RESEARCH

TOPIC 1
Impact of Electronic on banking customer satisfaction

Problem that you would like to address in your thesis. Discuss the
background.
The study employed tables, percentages, a chi-square independent test
to examine the relationship between demographic characteristics and e-
banking, a t-test to determine whether or not visits to branches by customers
before and after becoming an e-banker are significant, and a regression
analysis test to explain the variables that influence customer satisfaction.
According to the study's findings, the majority of users are young, educated,
salaried, and students, while businessmen and women do not actively use the
service. There is a great opportunity to expand the city's e-banking service.

Proposed Title:
What are the impact of electronic banking on customer satisfaction?

Topic 2:
Social Media as a New Market

Problem that you would like to address in your thesis. Discuss the
background.
Advertising is the integral part of our daily life. It is a pervasive
method of marketing society which encourages people to purchase
goods and services. Advertising contributes to bring about all round
development of the economy by increasing demand and by
encouraging economic activities which in turn improves the income.
It motivated people to consume more material and thereby improves
their standard of living. Effective advertising generates demand for
goods and services and calls for more production which requires
more physical and human resources, thus creating employment
opportunities. Social media had become really important gradient in
today's marketing mix in general and in promotion mix in particular. It
is practically impossible to design a marketing strategy without
considering social networks. 

Proposed Title:
The Effectiveness of Social Media as a Marketing Tool

Topic 3
The Training is important for the on Sales Force?

Problem that you would like to address in your thesis. Discuss the
background.
This study investigates the effects of sales training on sales force
performance and customer orientation in small and medium-sized
businesses. The findings provide empirical evidence of the importance of
investing in sales training as a means of improving sales performance. More
training investment, however, does not imply higher levels of customer-
oriented selling. However, when specific training methods and content are
implemented, higher levels of salesperson performance and customer-
oriented selling are observed.

Proposed Title:
The Effects of Sales Training on Sales Force Activity