EPGDM – MM (Term 2)

Prof. Ashok Kumar Wadhwani

Email Id: wadhwani.ashok@gmail.com
EPGDM – MM – Application based Assignment
Analysis of a Product/Brand/Company based on MM concepts
1. Individual Assignment

2. File name format: EPGDM – MM - Your Name – Roll No. - Assignment

3. Email “Subject Line” Format: EPGDM – MM - Your Name – Roll No. – Assignment

4. File Format: PDF file

5. Select your own choice of consumer brand product or company.

6. Assignment should cover the MM concepts applicable to selected Consumer Brand Product(s) or
company to be submitted on or before the date intimated by department.
7. Assignment to be submitted by email to me at wadhwani.ashok@gmail.com and also in LMS system (in pdf
format).

8. Assignment should cover the following sections for selected Brand / Product / Company

i. Introduction / Overview of Product/Brand/Company

ii. Industry analysis of similar products/Brand/Company
iii. Competitive Analysis
iv. STP – Segmentation, Target Market, and Positioning
v. Product Offerings and Value Proposition
vi. What are the Marketing Channels used?
vii. What are the advertisement media used - Paid, Owned, and Earned Media?
viii. Analysis of Value creation, Satisfaction and building loyalty.
ix. Supply Chain Management
x. Explain company’s/brand’s Marketing Mix (Four Ps)?
xi. Consumer Behaviour towards that product(s) brand
xii. What are the challenges were faced by the Brand / Product(s) /company as compared to
competitors? If Any.
xiii. Do you see any more challenges in the future? If Any.
xiv. Any Recommendation(s) from you for marketing strategy for any improvement or value proposition
or repositioning so that consumer can prefer that brand as against rivals.

9. Assignment report should not exceed 10 pages.

Submission Dates:
• Assignment to be submitted on or before the date intimated by department.
NOTE: There will be penalty marks for:

1. Late submission
2. Not following the File Name convention/format as mentioned above.
3. Not following the Email Subject Line format as mentioned above.
4. Not following the file format (pdf)